Customer Engagement, Promotion and Tailored

Boost Your Marketing Performance in 2024 with Top Customer Engagement Tools

Retail Focus

FEBRUARY 7, 2024

In 2024, the landscape of customer engagement tools plays a pivotal role in elevating marketing performance. These tools are indispensable for implementing marketing automation, delivering tailored communication, and making data-informed decisions to enhance your campaign’s return on investment (ROI).

Customer Engagement

Customer Engagement Engagement Marketing Flow

Crafting A Unique Brand Identity And Customer Engagement In Retail

RetailMinded

SEPTEMBER 30, 2023

Welcome to the world of crafting a unique brand identity and customer engagement in retail. In this article, we will explore the art and science behind creating a retail experience that not only stands out but also forges deep connections with your customers. Then we’ll wrap it up and combine all the insights we learned.

Customer Engagement

Customer Engagement Engagement Tailored Color

How to Manage Seasonal Sales and Promotions Across Multiple Locations

Compliantia

JULY 4, 2023

In fact, for brick and mortar retailers, promotions generally account for anywhere from 10% to 45% of total revenue. Understanding how to manage seasonal sales and promotions is key to running a successful store. This job of managing promotions becomes more complex when you start adding multiple locations into the mix.

Promotion

Promotion Location Management Tailored

Webinars

How Retailers Are Transforming Customer Experiences with Data & AI

Turn Payments Into Personalization: Unlock the Value of Transaction Data

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The rise of personalised shopping experiences

Inside Retail

JULY 27, 2023

Personalisation was initially lost in the mass market and the anonymity of online shopping, but retailers are using customer data to create highly personalised shopping experiences, from recommendations to tailored promotions. It then suggests outfits and clothing pieces tailored to each individual’s taste.

Shopping

Shopping Tailored Customer Engagement Engagement

How digital signage and kiosks can help stores match the online experience

Inside Retail

NOVEMBER 14, 2022

Having embraced digital shopping channels during the pandemic, Australian consumers have become well used to the personalisation and tailored content offered online. So how can physical retail stores replicate the experience and deliver an equally personalised interface for customers?

Engagement

Engagement Customer Engagement Strategy Promotion

Business Growth through Digital Transformation: The Case of Premium and Luxury Brands

Retail Focus

APRIL 4, 2024

Luxury brands prioritise the customer experience in their digital transformation efforts. Luxury brands are increasingly using customer data and artificial intelligence to offer highly personalised shopping experiences (Economist 2017). The brand leverages these channels for product launches, brand campaigns, and customer engagement.

Social Media

Social Media Strategy Balance Engagement

Cross-channel and cross-device identification ‘black-holes’ are hampering retailers’ personalisation capabilities, Wunderkind data shows

Retail Focus

MAY 3, 2023

Wunderkind’s 2023 [GL1] WunderkIndex Report conducted in-depth research of 99 UK eCommerce brands, analysing on-site shopping journeys and customer engagement across both email and text channels over a six-month period.

Light

Light Tailored Promotion Customer Engagement

Lacoste Japan advances towards a zero-party data strategy

Inside Retail

APRIL 29, 2021

After the success of this campaign, the two companies will continue to work on new methods of collecting consumer data and improving customer engagement using zero-party data. The second was that the preference data they collected in the form of zero-party data can now be used for sales promotions in-store. Campaign objectives.

Strategy

Strategy Hobbies Color Customer Engagement

Five ways you can use email and SMS to boost your BFCM sales

Inside Retail

NOVEMBER 7, 2023

The four-day-long omnichannel shopping festival Black Friday Cyber Monday (BFCM) – one of the peak retail trading seasons for Australian retailers – provides a massive opportunity not only to optimise sales but to strategically attract new customers.

Flow

Flow Engagement Promotion Strategy

Navigating the fine line between AI, personalisation and engagement

Inside Retail

DECEMBER 14, 2023

Even if they haven’t bought a product yet, the behaviour of other customers may indicate that they will. A tailored experience fosters a sense of being valued and understood, that a company knows the consumer and understands their needs. Recommendation engines are believed to drive up to 35 per cent of Amazon’s sales.

Engagement

Engagement Line Pattern Balance

How merging data analytics and retail management can drive business value

Inside Retail

JULY 27, 2021

By developing decisions based on sound, sustainable analytics-based information, multinational retail consultancy Scalene Group is positively impacting product ranging, category space allocation, store network development and even promotional pricing for retailers spanning three continents.

Management

Management Tailored Space Location

Retail’s tech revolution sets laser-like focus on the consumer

Inside Retail

NOVEMBER 27, 2023

As we edge closer to 2024, this phygital wave is being propelled by a raft of emerging technologies that promise to redefine the contours of retail operations, marketing strategies and customer engagement paradigms. These phygital loyalty programs play a crucial role in driving traffic to physical stores.

Consumer

Consumer Engagement Shopping Pattern

Hyperphysical Luxury Retail Stores: Bridging the Gap Between the Physical and Digital Worlds

Retail Focus

NOVEMBER 7, 2023

Bottega Veneta ‘s maze in Seoul and Mulberry’s pop-up promoting their new Softie bag. This data optimizes store layouts, product placements, and customer experiences. Shopper data enables retailers to provide tailored experiences based on customer demographics, purchase history, and browsing behavior.

Engagement

Engagement Customer Engagement Layout Display

Ready, set, BFCM: five winning strategies you can implement right now

Inside Retail

NOVEMBER 16, 2023

This week the company shares five winning strategies that retailers can implement – right now – to optimise customer engagement and sales during this crucial upcoming peak retail season. Klaviyo recommends tailoring early access deals for VIP customers to optimise their engagement.

Strategy

Strategy Engagement Planning Promotion

The Art and Business of Christmas Windows in Retail

Retail Focus

DECEMBER 12, 2023

Product displays are transformed with a festive twist, featuring Christmas-themed versions that not only promote offers but also connect products to the joyful and gift-giving spirit of the season. They go beyond promoting products; they create lasting memories and emotional resonances.

Art

Art Display Light Curate

What Nordstrom’s Paul Smith pop-up says about the future of this retail trend

Inside Retail

FEBRUARY 26, 2024

The shop is set to showcase Paul Smith’s spring collection, titled “What is a suit”, which tackles menswear staples in a variety of forms, from classic tailoring to military uniforms. Everything from hiring staff to ensuring inventory management is trialed and the ideal staff-to-customer engagement is tested.

Department Stores

Department Stores Fashion Shopping Engagement

How retailers can invest in stores amid economic uncertainty

Inside Retail

JULY 18, 2023

They expect tailored content that aligns with their lifestyle, irrespective of location, preferred device or even time – placing greater strain on today’s stores. In the store of tomorrow, technology and innovation play a lead role in enhancing the customer experience and delivering improved outcomes.

Consumer

Consumer Tailored Fashion Customer Engagement

Adapting To Changing Consumer Behavior: Strategies For Indie Retailers

RetailMinded

JULY 29, 2023

Finally, there has been a significant shift towards experiential retail, with customers expecting more than just products from retailers. They want an engaging shopping experience that is tailored to their specific needs. These elements play a crucial role in sustaining customer engagement and interest.

Strategy

Strategy Consumer Social Media Customer Engagement

Adapting To Changing Consumer Behavior: Strategies For Indie Retailers

RetailMinded

JULY 29, 2023

Finally, there has been a significant shift towards experiential retail, with customers expecting more than just products from retailers. They want an engaging shopping experience that is tailored to their specific needs. These elements play a crucial role in sustaining customer engagement and interest.

Strategy

Strategy Consumer Social Media Customer Engagement

Aussie supermarkets have a trust problem. Here’s how they can fix it

Inside Retail

DECEMBER 18, 2023

At the big end of town, Woolies X, with its embedded Quantium research is driving the customer data revolution for team green, while Wesfarmers’ OneDigital promises to play catch up and unleash the power of Flybuys with a huge commitment in talent and marketing (what about that AFL Grand Final budget).

Social Media

Social Media Engagement Concept Layout

Revamp Your Retail Space: 5 Shopfitting Trends That Will Make Your Store Stand Out

Greater Group

APRIL 24, 2023

Before we explore the top 5 shopfitting trends today, let’s look at some of the familiar examples of shopfitting and how it helps create an effective retail layout that maximises product visibility and accessibility, encourages customer engagement and provides a comfortable and inviting environment.

Retail Space

Retail Space Space Layout Display

Looking Back on 2023: Increasing In-Store Spending with Design & Technology

Retail Design Solutions

DECEMBER 20, 2023

By using the latest advancements in digital displays, screens, and interactive technologies, our clients captivate customers and influence their purchasing decisions. Rather than discouraging customers from using their phones, retailers are actively encouraging phone usage to enhance the shopping experience.

Layout

Layout Design Display Concept

How Retail Design Insights Will Inspire Workplace Design

All Work

DECEMBER 18, 2020

The pandemic has proven what we already expected to be true: the value of the office lies in promoting sharing and learning – both intentional and passive. A physical presence helps build brand awareness and contact with potential new customers or employees. A digital presence enables convenience. What is the unique culture?

Retail Design

Retail Design Design Layout Space

Create Retail Today

Boost Your Marketing Performance in 2024 with Top Customer Engagement Tools

Crafting A Unique Brand Identity And Customer Engagement In Retail

Webinars

Trending Sources

How to Manage Seasonal Sales and Promotions Across Multiple Locations

Webinars

The rise of personalised shopping experiences

How digital signage and kiosks can help stores match the online experience

Business Growth through Digital Transformation: The Case of Premium and Luxury Brands

Cross-channel and cross-device identification ‘black-holes’ are hampering retailers’ personalisation capabilities, Wunderkind data shows

Lacoste Japan advances towards a zero-party data strategy

Five ways you can use email and SMS to boost your BFCM sales

Navigating the fine line between AI, personalisation and engagement

How merging data analytics and retail management can drive business value

Retail’s tech revolution sets laser-like focus on the consumer

Hyperphysical Luxury Retail Stores: Bridging the Gap Between the Physical and Digital Worlds

Ready, set, BFCM: five winning strategies you can implement right now

The Art and Business of Christmas Windows in Retail

What Nordstrom’s Paul Smith pop-up says about the future of this retail trend

How retailers can invest in stores amid economic uncertainty

Adapting To Changing Consumer Behavior: Strategies For Indie Retailers

Adapting To Changing Consumer Behavior: Strategies For Indie Retailers

Aussie supermarkets have a trust problem. Here’s how they can fix it

Revamp Your Retail Space: 5 Shopfitting Trends That Will Make Your Store Stand Out

Looking Back on 2023: Increasing In-Store Spending with Design & Technology

How Retail Design Insights Will Inspire Workplace Design

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