Personalised, product-specific promotions are twice as likely to convert UK shoppers compared to general sale discounts
Retail Focus
JULY 17, 2024
While discount codes top UK consumers preferred promotions, offers that are personalised and tailored to a specific product a consumer has viewed are almost twice as likely to prompt a sale compared to general ‘range-wide’ discounts, according to the latest data from Wunderkind , based on a survey of over 1,500 shoppers.
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