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Business Growth through Digital Transformation: The Case of Premium and Luxury Brands

Retail Focus

Luxury brands aim to create a customer experience that is seamless and consistent across physical stores, online platforms, mobile apps, and social media. By tailoring product recommendations, exclusive offers, and content, we can take into account the customer’s preferences, past purchases, and behaviour.

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What The Iconic’s partnership with Cancer Council signals about retail’s power

Inside Retail

The Iconic has partnered with the Cancer Council with support from the Australian Government to promote sun-smart dressing as part of a joint cancer prevention and advocacy effort. The best retail collaborations appear to be organic, and this partnership met the mark with The Iconic promoting sun safety from a style and fashion perspective.

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The Psychology Behind Consumer Behaviour – How Students Act?

Retail Focus

Understanding the psychology behind consumer behaviour is crucial for businesses and marketers aiming to tailor their strategies effectively. Social Influence. Peer opinions, social media, and influencer endorsements play a critical role in shaping students’ purchasing choices, often serving as a trusted source of information.

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The Best 2022 E-Commerce Tech Developments

Retail Focus

Mobile commerce is any marketing activity, which retailers use in promoting their services and products through mobile devices. This tech enables marketers to utilise modern features such as location services in tailoring marketing operations. Social Marketing .

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Meet Minimalist, the fast-growing Indian skincare brand set for global growth

Inside Retail

Our blog, social media platforms, and educational events serve as valuable resources for consumers seeking reliable skincare information. We also encourage consumers to reach out to us via social media where our skin experts help them find the right skincare routine as per their skin type or skin concerns,” he noted. “We

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Eight seconds: How brands are adapting to Gen Z’s short attention span

Inside Retail

Gen Z is a unique demographic with distinct preferences for marketing,” Evan Tsaprounis, e-commerce lead at social media company Snap, told Inside Retail. This means that if marketing isn’t properly tailored to capture consumers’ attention immediately, they’re likely to skip it. It’s essential to ask: who are we as a brand?

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Different Things to Consider Outsourcing in Your Retail Business (and Why)

Retail Focus

Experts can create tailored marketing strategies and optimize your content to improve search engine rankings and increase brand awareness. Social Media Management Outsourcing social media management to experts allows you to leverage various platforms to engage with customers, build brand loyalty, and promote your products effectively.