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Are you data ready for Christmas? Here are four key points to keep in mind

Inside Retail

To maximise its potential, retailers should tailor their marketing tactics for a personalised client experience. For instance, if a customer named John frequently shops for loud print shirts at your store, it’s a strategic move to inform him about the new range of shirts with holiday patterns as Christmas approaches.

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E-commerce sales fall as cost-of-living pressures hit consumers

Inside Retail

According to new figures from global e-commerce and marketplace accelerator Pattern , online retail sales in July across Australia declined by 34 per cent compared to the same period last year. About the author: Merline McGregor is GM at Pattern Australia. For more information, visit: [link] or email au@pattern.com.

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The Psychology Behind Consumer Behaviour – How Students Act?

Retail Focus

Understanding the psychology behind consumer behaviour is crucial for businesses and marketers aiming to tailor their strategies effectively. For students, grappling with academic demands often leads to unique consumer patterns, especially when seeking services that align with their educational needs. Secondly, personalization is key.

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Meet Secondlifeasia, a Malaysian start-up bringing the circular economy to tech

Inside Retail

With an innovative AI technology called Sandy AI, the company’s in-house device protection plan, Guard Genius, offers tailored protection plans aimed at extending the lifespan of smartphones and reducing e-waste. At the heart of the company’s ethos lies a steadfast commitment to environmental stewardship. million (US$1.48

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Navigating the fine line between AI, personalisation and engagement

Inside Retail

Armed with a huge depth of knowledge about an individual customer, from their browsing behaviour to their purchase patterns, both human and AI-powered agents can deliver exceptionally personalised service. Data analytics and AI can also detect wider patterns in customer data to predict how an individual customer might behave in the future.

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How making data-driven decisions in retail is changing

Inside Retail

This helped the brand to offer highly tailored product recommendations in store as well as online, driving an 11% increase in revenue. Netflix is another company that leverages a vast amount of data to tailor customer experience. From product selection and display to promotions, they need to always keep moving, adjusting, adapting.

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Retail’s tech revolution sets laser-like focus on the consumer

Inside Retail

Traditionally reliant on historical sales data and manual inputs, these activities are now being transformed by AI’s ability to analyse vast datasets, discern patterns, and predict future demand with heightened accuracy. Moreover, this technology extends its utility beyond mere product recommendations.

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