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Navigating the fine line between AI, personalisation and engagement

Inside Retail

Armed with a huge depth of knowledge about an individual customer, from their browsing behaviour to their purchase patterns, both human and AI-powered agents can deliver exceptionally personalised service. Data analytics and AI can also detect wider patterns in customer data to predict how an individual customer might behave in the future.

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The Psychology Behind Consumer Behaviour – How Students Act?

Retail Focus

Understanding the psychology behind consumer behaviour is crucial for businesses and marketers aiming to tailor their strategies effectively. For students, grappling with academic demands often leads to unique consumer patterns, especially when seeking services that align with their educational needs. Secondly, personalization is key.

Consumer 130
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Business Growth through Digital Transformation: The Case of Premium and Luxury Brands

Retail Focus

Upholding their brand’s legacy and exclusivity is necessary while also exploiting the potential of digital technologies to reach, engage, and retain their clientele. By tailoring product recommendations, exclusive offers, and content, we can take into account the customer’s preferences, past purchases, and behaviour.

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Retail’s tech revolution sets laser-like focus on the consumer

Inside Retail

The crux of this phygital evolution lies in its ability to harness data and advanced tech tools to create a retail ecosystem that is intuitive, responsive and engaging. The modern shopper seeks a tailored shopping experience, and generative AI emerges as a powerful tool in the retailer’s arsenal to meet this demand.

Consumer 147
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Why Retailers Should Embrace Retail Digital Transformation

Retail Focus

These technologies analyze customer trends and patterns to tailor-make customer preferences and expectations. AI adoption sees retailers tailor-make promotions and deals to send product reminders to consumers. technologies such as blockchain and NFTs to engage customers in a more immersive experience.

Tailored 130
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The Future Of Retail: Hyper-Personalization And Beyond

RetailMinded

By using advanced analytics, leveraging real-time data, and utilizing artificial intelligence, products, services, and experiences can be tailored to customers’ precise wants and needs. Sales Can Skyrocket When you waltz into an online store and spot promotions and products that seem handpicked for you, it’s no accident.

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Six Ways To Market Your Premium Services And Products To High-End Clients

RetailMinded

Marketing can be challenging in general, no matter who you’re promoting to. There are plenty of things you need to get right, from choosing the right channels to creating engaging content in order for your efforts to bring your business a satisfactory ROI. Well, it is not! Encourage Word-Of-Mouth. Tap Into Your Personal Network.