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Smarter data: Reach high-propensity shoppers and deliver optimal digital impact

Inside Retail

Aussie shoppers are increasing brand-switching habits by always comparing prices (73 per cent); making unplanned purchases after seeing promotions and discounts (68 per cent) and stocking up on sale items (80 per cent) (1). Using a high-propensity audience is a very effective way to promote your products or services through digital channels.

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Welcome to the new customer experience

Inside Retail

Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs. To do so, marketers are leveraging more data, technologies, and channels to create this type of relevant and customised customer journey. Driving real-time omnichannel engagement.

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Different Things to Consider Outsourcing in Your Retail Business (and Why)

Retail Focus

This can lead to increased conversions and higher customer retention rates. Experts can create tailored marketing strategies and optimize your content to improve search engine rankings and increase brand awareness. This leads to improved inventory turnover and reduced instances of overstock or stockouts.

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Loyalty card wallet app Stocard drawing shoppers to engage with brands

Inside Retail

Retailers have clocked a seismic shift in customers being more open and willing to share their data to enjoy a tailored, holistic and rewarding shopping experience. Classic loyalty programs are centred around capturing data and are powered by the adaptivity of data sharing.

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Crafting A Unique Brand Identity And Customer Engagement In Retail

RetailMinded

Personalization and Customer Engagement In an age where consumers are constantly bombarded with choices, personalization guides retailers toward meaningful interactions. Implementing ecommerce personalization strategies can significantly enhance the shopping journey by tailoring it to individual preferences.

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8 Tips To Drive Repeat Business As A Retailer

RetailMinded

Because of these exorbitant costs of customer acquisition, businesses are shifting their focus on customer retention to drive repeat purchases among customers. On the other hand, Amazon receives repeat purchases from these customers every month which boosts its revenue. Check out the screenshot below.

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5 Impactful Ways To Improve Your Online Store — And Drive More Sales

RetailMinded

Leverage Social Media Marketing for a Wider Audience Reach Promoting your online store on social media is no longer optional. A digital strategy consultant specializes in identifying opportunities for improvement while also devising tailored strategies that align with your business goals.