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Smarter data: Reach high-propensity shoppers and deliver optimal digital impact

Inside Retail

So how do you know how, when and where Aussies are shopping and reach the right consumer for optimal digital impact in a sea of brand switching? Using a high-propensity audience is a very effective way to promote your products or services through digital channels. It’s time to target people, not browsers.

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Welcome to the new customer experience

Inside Retail

In today’s new normal, the shopping experience is no longer defined by the boundaries of bricks-and-mortar, but by the customer journey as a whole. Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs. Revolutionising loyalty programs.

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Different Things to Consider Outsourcing in Your Retail Business (and Why)

Retail Focus

This can lead to increased conversions and higher customer retention rates. Experts can create tailored marketing strategies and optimize your content to improve search engine rankings and increase brand awareness. This leads to improved inventory turnover and reduced instances of overstock or stockouts.

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Loyalty card wallet app Stocard drawing shoppers to engage with brands

Inside Retail

Retailers have clocked a seismic shift in customers being more open and willing to share their data to enjoy a tailored, holistic and rewarding shopping experience. It’s something that’s helped elevate both the in-store and online shopping experience,” says Condon.

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Crafting A Unique Brand Identity And Customer Engagement In Retail

RetailMinded

In this article, we will explore the art and science behind creating a retail experience that not only stands out but also forges deep connections with your customers. With the rise of online shopping and ever-increasing consumer choices, retailers must go beyond the transactional and create experiences that resonate with their audience.

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8 Tips To Drive Repeat Business As A Retailer

RetailMinded

Because of these exorbitant costs of customer acquisition, businesses are shifting their focus on customer retention to drive repeat purchases among customers. Recurring billing ensures that your customers will purchase from you every month, thereby ensuring an assured flow of repeat orders throughout the month.

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5 Impactful Ways To Improve Your Online Store — And Drive More Sales

RetailMinded

Leverage Social Media Marketing for a Wider Audience Reach Promoting your online store on social media is no longer optional. By posting regular updates and responding timely to queries, you will successfully build a loyal customer base that trusts in your brand. Sharing product images or user experiences encourages engagement.