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Consumer demand for curated ads from trusted brands is prompting retailers to tap retail media opportunities

Retail Focus

Consumer demands for curated ads from trusted brands is prompting retailers to tap retail media opportunities and open up new revenue streams from monetising their first party audiences, according to the latest research from ADvendio , the leading omnichannel advertising solution provider.

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Decoding the journey from online research to in-store purchase

Inside Retail

The impact of inflation and the rising cost of living has radically changed the way Australians are shopping, and is creating a turbulent outlook for retailers as shoppers tighten their purse strings. If customers can [find a way to] cut back on costs, they’ll go for a cheap option.” Watch the full webinar here.

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The Art and Business of Christmas Windows in Retail

Retail Focus

Product displays are transformed with a festive twist, featuring Christmas-themed versions that not only promote offers but also connect products to the joyful and gift-giving spirit of the season. Christmas windows, acting as the gateway to the store, set the stage for a memorable shopping journey.

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5 Retail Marketing Strategies to Drive Sales

Creative Displays Now

What Is Retail Advertising? Retail marketing, or retail advertising, includes various tactics to spread awareness to your target audience and increase sales — from old favorites to newly launched goods. Engage online with your audience. Keep your brand at the front of customers’ minds.

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Retail’s tech revolution sets laser-like focus on the consumer

Inside Retail

This is not just a transient trend but a robust response to the changing consumer, who now craves the tactile satisfaction of in-store shopping along with the personalisation and convenience of online commerce. Amazon has been at the forefront of personalised shopping experiences.

Consumer 147
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Inside Retail/ShipStation research reveals emerging customer behaviours

Inside Retail

Long periods of restricted access to in-person shopping have driven consumers towards e-commerce stores, spending more hours shopping online and generally broadening the dimensions of their engagement. The report examines the phenomenon of unplanned purchasing – not to be confused with impulse buying for low-price items.

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The Power of Brand Storytelling in Visual Merchandising

Creative Displays Now

How you choose to advertise your product reflects your brand’s values and identity. Visual storytelling is a powerful tool you can use to prompt a customer to explore your brand and products. What makes customers engage with your brand or products? How do you enhance your customers’ lives?