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How Shein’s social media tactics have won over ‘eco-conscious’ Gen Z

Inside Retail

Now, the US$15 billion retailer has taken the title of the leading shopping app globally, with an estimated 17.52 In fact, Shein’s combined downloads from the App Store and Google Play is more than double that of Amazon Shopping’s total downloads. Social media sensation. lso evident on the platform Instagram.

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The Strongest Retail Marketing Strategies That Appeal to Students

Retail Focus

Understanding how to effectively appeal to this group requires a blend of traditional marketing wisdom and innovative strategies that resonate with the digital-native generation. With the right strategies, retailers can unlock the potential of this vibrant demographic, turning casual browsers into dedicated customers.

Strategy 130
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Petal & Pup marketing lead talks US expansion and social media tactics

Inside Retail

CB: There were two big points of our strategy that we started to develop during lockdown. We also worked on developing an app with Tapcart because we wanted to make sure that we were front and centre whatever way our customer wants to shop. As a marketer, automation is such a huge thing that you need for your overall strategy.

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The impact of gamification on retail customer engagement

Inside Retail

Shopping is now an omnichannel, 24-hour-a-day experience that spans mobile, SMS, in-app purchases, social media channels, and digital wallets. Increased engagement leads to higher sales. There are four main reasons retailers should consider gaming as part of a data acquisition strategy. Increase sales and revenue.

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ICYMI: Here are five strategies to leverage marketable moments in 2024

Inside Retail

Throughout every year, a multitude of major and minor calendar events offer great opportunities to engage with customers at a time when they are open to shopping for friends, families or themselves. This is a highly effective tool for reaching your most engaged customers.

Strategy 130
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The four trends defining online retail in 2024

Inside Retail

With this momentum continuing into this year, it’s the perfect time for retailers to reexamine their strategies and restructure with growth and scale in mind. TikTok’s algorithm, for example, curates feeds based on user activity and preferences, not engagement rates. With over 4.95 With over 4.95

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How to nail your BFCM strategy without adding to the noise

Inside Retail

There are plenty of ways you can optimise your customer engagement this BFCM. Taking a blanket approach isn’t going to do much for your customer engagement, or your ROI. One example: Those handy SMS reminders for shoppers to return to abandoned shopping carts. Yep, you guessed it, on social media. Think again.

Strategy 243