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Crafting A Unique Brand Identity And Customer Engagement In Retail

RetailMinded

Welcome to the world of crafting a unique brand identity and customer engagement in retail. With the rise of online shopping and ever-increasing consumer choices, retailers must go beyond the transactional and create experiences that resonate with their audience. This is how you unlock sales potential unlike ever before.

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Loyalty card wallet app Stocard drawing shoppers to engage with brands

Inside Retail

Retailers have clocked a seismic shift in customers being more open and willing to share their data to enjoy a tailored, holistic and rewarding shopping experience. We can run multiple creative solutions for brands and retailers to engage with the user base.”. To read more, click here to visit the company’s website.

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Revitalising retail: the power of digital signage and kiosk technology

Inside Retail

With the return to bricks-and-mortar shopping, retailers are seeking new ways to connect with consumers in a personalised and tailored way. Enter digital signage and kiosks, which are transforming the in-store experience and helping retailers deliver a customer experience that matches consumers’ online shopping expectations.

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Creating customer experiences that drive ROI

Inside Retail

This approach is not just cost-effective – with brands reporting an average saving of around 40 per cent – but also facilitates targeted communication, where messages are tailor-made for segmented audiences, thereby increasing engagement. and clearly tracking revenue from each source.

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From smart mirrors to in-car shopping: the tech shaping retail’s future

Inside Retail

A key one, he said, is personalisation, as the demand for a tailored and customised shopping experience becomes higher over time. And] with the help of immersive technologies like AR and VR, there will be a reinvention of deep shopping experiences so customers can purchase products that best suit their needs and lifestyles.”

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The Digital Edge: Exploring the Benefits of Digital Coaching in the Retail Industry

Retail Focus

With technology by its side, digital coaching offers tailored advice and assistance, boosting overall performance and client experience. According to research done by McKinsey, personalized learning experiences can lead to around a 60% increase in employee productivity and engagement. Let’s dive in. It’s basically a superpower.

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DFS and Douyin join forces to transform luxury retail in China

Inside Retail

DFS Group, the world’s foremost luxury travel retailer, and Douyin Life Service, China’s leading short-video platform, have forged an unprecedented alliance, heralding a new era of shopping experiences tailored to Chinese travellers. This streamlined the shopping experience when compared to physical cash card redemption.

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