article thumbnail

The Strongest Retail Marketing Strategies That Appeal to Students

Retail Focus

Retailers should leverage these platforms for targeted advertising, engaging content, and interactive campaigns that encourage sharing and participation. Utilizing data analytics, retailers can deliver personalized marketing messages and customized product recommendations.

Strategy 130
article thumbnail

Three practical solutions to drive brilliant customer engagement

Inside Retail

As we know, today’s consumers are doing much of their shopping online. The number of touchpoints to reach them and the amount of data being generated, continues to skyrocket, which can sometimes make for a very disjointed customer engagement strategy. . Take Ticketek , for example.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

GoTo and Alibaba lead the charge in Asia-Pacific’s booming retail market

Inside Retail

Watsons’ “The Grand Store” in the Philippines is leading this trend by leveraging Artificial Intelligence (AI) and Augmented Reality (AR) to personalise in-store shopping. A balanced perspective According to Quan Yao Peh, senior analyst at Euromonitor International, the pandemic has accelerated retail digitalisation.

article thumbnail

Apac tipped to fuel global airport retail market recovery

Inside Retail

Asia Pacific’s airport retail market is projected to grow to US$33.8 billion by 2026, driving the global market to $63.4 According to GlobalData, the growth will be driven by the increase in retail space and passenger numbers as cross-border travel resumes and the relaxation of lockdown and duty-free regulations.

article thumbnail

The rise of livestream shopping

Inside Retail

The use of videos as part of a retail marketing strategy is a tried and tested method to catch consumers’ attention and drive sales. From TV shopping channels to online shopping, videos have demonstrated that they are the best method to connect with customers at the convenience of their own home.

Shopping 204
article thumbnail

5 Retail Marketing Strategies to Drive Sales

Creative Displays Now

What Is Retail Advertising? Retail marketing, or retail advertising, includes various tactics to spread awareness to your target audience and increase sales — from old favorites to newly launched goods. There are three primary types of retail marketing. Engage online with your audience.

article thumbnail

The Importance of Word of Mouth in Retail Marketing

Creative Displays Now

Online reviews are the equivalent of traditional WOM marketing, considering 46% of consumers trust them as much as they rely on recommendations from family and friends. 80% of customers read through online reviews while shopping in stores. Negative client remarks can also deter people from engaging with your business.