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The Strongest Retail Marketing Strategies That Appeal to Students

Retail Focus

Retailers should leverage these platforms for targeted advertising, engaging content, and interactive campaigns that encourage sharing and participation. Innovative and Experiential Marketing Creating memorable brand experiences can significantly impact students.

Strategy 130
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Three practical solutions to drive brilliant customer engagement

Inside Retail

The number of touchpoints to reach them and the amount of data being generated, continues to skyrocket, which can sometimes make for a very disjointed customer engagement strategy. . When customer engagement is done right, brands can build customer loyalty by providing impactful, user-centric experiences. Take Ticketek , for example.

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GoTo and Alibaba lead the charge in Asia-Pacific’s booming retail market

Inside Retail

A balanced perspective According to Quan Yao Peh, senior analyst at Euromonitor International, the pandemic has accelerated retail digitalisation. It has prompted a shift in the role of the physical store and changed the way retailers and brands engage with consumers.

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Apac tipped to fuel global airport retail market recovery

Inside Retail

Asia Pacific’s airport retail market is projected to grow to US$33.8 billion by 2026, driving the global market to $63.4 According to GlobalData, the growth will be driven by the increase in retail space and passenger numbers as cross-border travel resumes and the relaxation of lockdown and duty-free regulations.

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5 Retail Marketing Strategies to Drive Sales

Creative Displays Now

What Is Retail Advertising? Retail marketing, or retail advertising, includes various tactics to spread awareness to your target audience and increase sales — from old favorites to newly launched goods. There are three primary types of retail marketing. Engage online with your audience.

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Eagle Eye: three technology trends shaping retail marketing in 2024

Retail Times

Retail Times publishes international & UK retail news covering products, data, tech, packaging, people, research, comment and more besides! By Tim Mason, CEO, Eagle Eye Retail marketing centres on devising innovative strategies to engage customers and enhance offerings and interactions to shape desired behaviours and outcomes.

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The Importance of Word of Mouth in Retail Marketing

Creative Displays Now

Word-of-mouth marketing is increasingly powerful because potential consumers tend to believe their friends’ and family’s perspectives on specific products and brands. Negative client remarks can also deter people from engaging with your business. Promptly respond to positive and negative customer feedback.