Inside Retail

APRIL 28, 2021

The use of videos as part of a retail marketing strategy is a tried and tested method to catch consumers’ attention and drive sales. From TV shopping channels to online shopping, videos have demonstrated that they are the best method to connect with customers at the convenience of their own home.

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Shopping Engagement Strategy Outdoor 204

Creative Displays Now

MARCH 18, 2024

Word-of-mouth marketing or word-of-mouth advertising refers to your customers’ casual, organic conversations about your products, services or brand. WOM marketing is free — you only need to provide valuable products that satisfy consumer needs and the kind of service that makes them feel seen and heard by your brand.

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Inside Retail

JUNE 27, 2022

India’s beauty and personal care market is projected to reach US$21 billion in 2025, and the rising adoption of online shopping and greater product penetration in secondary cities are also contributing to the market’s enlargement. Consumers are at the heart of all we do. Celebrating uniqueness.

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Inside Retail

JUNE 30, 2024

From acquiring an engagement ring to buying a wedding dress, few life events are as rife with retail opportunities as planning and hosting a wedding. Non-bridal brands seek piece of the pie With weddings on the rise in the US, several general fashion and accessories brands have launched bridal ranges to capture a slice of the market.

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Creative Displays Now

MARCH 4, 2024

What Is Retail Advertising? Retail marketing, or retail advertising, includes various tactics to spread awareness to your target audience and increase sales — from old favorites to newly launched goods. There are three primary types of retail marketing. Engage online with your audience.

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Inside Retail

JUNE 28, 2021

In today’s new normal, the shopping experience is no longer defined by the boundaries of bricks-and-mortar, but by the customer journey as a whole. Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs. And consumers can feel it.

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RetailMinded

FEBRUARY 20, 2023

The retail landscape has changed drastically over the past few years as businesses continue to ride the wake of a subsiding pandemic. Contactless shopping, delivery, and curbside pickup — once a public health necessity — have now turned into conveniences many consumers regularly expect. Nearly 80% of U.S.

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Retail Times

AUGUST 17, 2021

COVID-19 has changed how consumers shop and discover brands. To shed light on the relationship between consumers and their preferred brands, Wunderkind, a leading consumer engagement platform that scales one-to-one messages for top brands, commissioned a national study of more than 2,000 consumers across the U.S.,

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Inside Retail

JULY 24, 2023

New Balance recently revealed a new retail concept store at Paragon Shopping Centre in Singapore centred on experience and carrying a curated selection of footwear and apparel that caters to athletes and fashion enthusiasts. The open concept creates a space where consumers can shop cross-category to match their personal style.

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Barber Design

FEBRUARY 3, 2017

According to the latest retail marketing research by IBM, ‘digital natives’ still prefer shopping in bricks and mortar stores to shopping online. And retailers must acknowledge and respond quickly to this – because ‘Generation Z’ is going to be much bigger than ‘Generation X’. billion by 2020.

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Retail Focus

APRIL 2, 2024

Retailers have been using visual merchandising and props to draw in customers for as long as shops have been open. Keep consumers engaged Up first is Propability, which, as its name may suggest, specialises in the supply of props and similar solutions to the market.

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Inside Retail

MAY 3, 2021

] While live-streaming platforms may once have been reserved for gamers and their fans, luxury fashion brands are increasingly turning to this unique method of connecting with consumers. He believes retail marketers have overlooked gaming due to its digital nature and confusion about how a digital property can drive people into stores.

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Retail Focus

OCTOBER 17, 2023

Regular readers of Retail Focus will remember a recent article that focused on surfaces in retail and how shops and other venues can utilise these as part of their marketing strategy to help drive more sales. Then there is the floor beneath them. Ideal for mid-term use, this product can be installed by any employee.

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Inside Retail

FEBRUARY 8, 2022

Gifts have long since been a consumer favourite for Valentine’s Day celebrations. It’s a way for consumers to show their loved one’s admiration and gratitude on a love-filled day, yet as the global supply chain disruption lingers into 2022, consumers are becoming more reluctant in purchasing presents for this shopping event.

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Retail Focus

FEBRUARY 23, 2024

In today’s modern, fast-paced world, it is no longer enough for retailers to simply expect consumers to walk in off the high street and begin spending money. Stores need to have some sort of appeal to draw in passers-by and offer them a memorable shopping experience that will leave them wanting more. software platform.

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Inside Retail

JUNE 29, 2021

Retail marketing has evolved over the last few years. While advances in technology have allowed for more personalisation and better shopping experiences, the way consumers shop – both online and in-store – has changed significantly and the lines between the digital and physical world continue to blur further.

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Inside Retail

JULY 21, 2021

Snap Inc is positioning itself as a platform for AR shopping with the recent acquisition of Vertebrae , a tech business that creates 3D models of products for customers to interact with. However, they’ve realised that AR has a strong potential in retail,” Romano told Inside Retail. Not just luxury .

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Inside Retail

MARCH 29, 2022

Pre-Covid, augmented reality, the metaverse and livestream shopping were distant concepts for many mainstream retailers. We are at the forefront of innovation with social commerce, enhanced retailing and emerging retailing. While TikTok is an emerging platform, purchases from it are significantly less (12 per cent).

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Inside Retail

APRIL 11, 2024

The joint venture, announced in February, marks the establishment of Steiff Asia Ltd and the inauguration of an Asia supply chain hub situated in the Shanghai free trade zone, functioning as a pivotal logistics centre to cater not only to the Chinese market but also to other key markets across Asia and the US.

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Inside Retail

NOVEMBER 29, 2021

Retailers who’ve spent the pandemic stepping up their digital game will enjoy the benefits of what’s predicted to be a lucrative online spend – with consumers emerging from the pandemic primed to do their holiday shopping from the comfort of home.

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Consumer Engagement Customer Engagement Marketing 130

Inside Retail

OCTOBER 13, 2021

The assets and opportunities of retail media include websites, EDMs, apps, in-store media – such as aisle-end or on-shelf displays and radio or TV – along with retailers’ social-media channels like Facebook, Instagram, TikTok, Pinterest, YouTube, Snap and LinkedIn, and online platforms like Google Search and Google Shopping.

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Marketing Social Media Advertising Consumer Electronics 277

Inside Retail

FEBRUARY 6, 2024

Frustrated with the space and time-consuming nature of traditional beauty products, I sought out a portable, compact, and user-friendly solution. Having experienced success online, we’ve cherished the opportunity to engage with our customers on a 1:1 level.

Marketing 130

Marketing Beauty and Health Expansion Management 130

Retail Bound

MAY 9, 2023

Retail-specific influencers play a significant role in promoting products and driving sales for brands at specific retailers. Additionally, influencer campaigns can be a useful tool to help increase your audience reach and consumer product education, so they are informed prior to shopping.

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Retail Sales Promotion Social Media Engagement 98

VMS

JANUARY 17, 2022

Using Pathr.ai’s cutting-edge spatial intelligence technology, brands and retailers will now be empowered to utilize their pop-up store to gain actionable insights to drive business outcomes and deliver improved customer experiences. We’re excited to partner with The Lionesque Group and MG2 to debut our Pop-Up Shop Analytics at NRF.

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Inside Retail

SEPTEMBER 6, 2022

A decade ago, convenience stores were a rare sight in Vietnam, where the vast majority of the population was used to shopping in traditional markets or mom-and-pop stores for everyday grocery needs. In recent years, the nation’s convenience store market has seen rapid escalation – and sophistication – in the larger cities.

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Retail Bound

MARCH 7, 2023

The retail landscape has been dramatically changing in recent years, forcing businesses to accommodate multiple channels when selling to consumers. Finding a way to sell across all channels, is where the concept of omni-channel retailing comes in. Retail stores is by far the largest retail market segment at $6.5

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Retail Focus

OCTOBER 4, 2023

Often underutilised, lighting is one of the most useful tools to retailers wanting to improve their store and make shopping a more memorable experience for consumers. Here, we speak with several specialist providers of lighting to the retail market and find out more about the many advantages of revamping your lighting setup.

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Retailing Insight

MARCH 24, 2021

The importance of togetherness, community and engagement has, perhaps, never been stronger. Retailers and indeed, many other brands, understand the quintessential need for unique consumer experiences which foster a human bond. Pop-ups started based on this need – think Farmer’s Markets – but they’ve quickly evolved.

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Social Media Concept Engagement Artistic 98

Inside Retail

JULY 11, 2023

But, how can retailers get this approach right, and what does the future hold with regard to smaller shops and spaces? Bifurcation of retail According to Jason Pallant, marketing academic and director of knowledge enablement at The Lumery, the trend toward smaller stores pre-dates the Covid-19 pandemic.

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Barber Design

JULY 26, 2016

Regular readers of our blog will know that we like to keep abreast of the latest trends in digital retail marketing and retail technology. As soon as we downloaded the free mobile game onto our phone and started playing we immediately thought about the implications of this type of technology for retail.

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Inside Retail

SEPTEMBER 12, 2023

Recent research has revealed that luxury Australia retailers aren’t doing enough to capture the attention of, and drive consumer spending by, migrants of Asian background and heritage. In order to do so effectively, she stressed the importance of understanding the various factors and intricacies that inform their consumer behaviour.

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RetailMinded

JULY 6, 2024

Retail education support can significantly help you in mastering product strategies, as it provides valuable insights into understanding the market, customer needs, and product selection. You need to connect with your customers and understand their shopping habits and preferences in order to increase sales.

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Social Media Promotion Layout Strategy 52

Creative Displays Now

JUNE 30, 2021

These trends are especially relevant in light of the COVID-19 pandemic, as more than 60% of American buyers altered their shopping habits at some point in the past year. It’s crucial for small and large businesses throughout the retail industry to know what’s next. What Are Retail Trends and How Do You Look Out for Them?

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Social Media Display Consumer Shopping 52

Parcel Pending

DECEMBER 8, 2023

With retailers navigating the turbulent post-pandemic waters, mediating inventory issues, and stabilizing their supply chain, they are now looking for solid and profitable solutions to ensure their continued success in the ever-competitive retail market. Why Retailers Fail to Adopt Advanced Data Analytics. link] Baum, C.,

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Inside Retail

MARCH 21, 2024

Last year, retailers were forced to focus on finding ways to mitigate the impact of the cost-of-living crisis on shoppers. Choco Up surveyed more than 500 shoppers and asked them what they love about their favourite retailers – and why they avoid others.

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Consumer Tailored Management Shopping 130

Greater Group

JANUARY 4, 2022

How did the retail industry change this year? What should retailers be doing differently to continue capturing consumers’ attention? At Greater Group , however, we have a different philosophy about the ever-changing retail world. . How are shoppers’ expectations and behaviours evolving? Warby Parker.

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CAAD

NOVEMBER 9, 2022

Although for decades and decades it has been a minor issue in the retail sector , the check-out process has become the new battleground for retail operations to engage and retain customers. This is part of the ongoing need to improve the customer experience in the physical shop and of course in the digital store.

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