RetailMinded

SEPTEMBER 30, 2023

Welcome to the world of crafting a unique brand identity and customer engagement in retail. With the rise of online shopping and ever-increasing consumer choices, retailers must go beyond the transactional and create experiences that resonate with their audience.

Customer Engagement 96

Customer Engagement Engagement Tailored Color 96

Inside Retail

MARCH 27, 2024

The Iconic has partnered with the Cancer Council with support from the Australian Government to promote sun-smart dressing as part of a joint cancer prevention and advocacy effort. The best retail collaborations appear to be organic, and this partnership met the mark with The Iconic promoting sun safety from a style and fashion perspective.

Social Media 130

Social Media Fashion Engagement Promotion 130

Inside Retail

JANUARY 2, 2024

Throughout every year, a multitude of major and minor calendar events offer great opportunities to engage with customers at a time when they are open to shopping for friends, families or themselves. This is a highly effective tool for reaching your most engaged customers.

Strategy 130

Strategy Marketing Social Media Engagement 130

Retail Focus

APRIL 4, 2024

Upholding their brand’s legacy and exclusivity is necessary while also exploiting the potential of digital technologies to reach, engage, and retain their clientele. Luxury brands aim to create a customer experience that is seamless and consistent across physical stores, online platforms, mobile apps, and social media.

Social Media 147

Social Media Strategy Balance Engagement 147

Inside Retail

AUGUST 27, 2023

But if you’re in the habit of just doing a big promotion and blasting it at your customers and followers, you’re in for a rude shock this year. There are plenty of ways you can optimise your customer engagement this BFCM. That means your promotional campaigns need to work smarter. Yep, you guessed it, on social media.

Strategy 243

Strategy Customer Engagement Engagement Social Media 243

Retail Focus

FEBRUARY 9, 2023

In an urban setting, “proximity” goes back to its golden age because customers find it more practical and suitable for shopping around the corner. Clients will be more likely to shop in a more convenient way and with less hassle. There are several actions that small-town shop owners can take to revive their businesses.

Social Media 264

Social Media Concept Shopping Beauty and Health 264

Inside Retail

FEBRUARY 28, 2024

Our blog, social media platforms, and educational events serve as valuable resources for consumers seeking reliable skincare information. We also encourage consumers to reach out to us via social media where our skin experts help them find the right skincare routine as per their skin type or skin concerns,” he noted.

Social Media 130

Social Media Expansion Consumer Marketing 130

Inside Retail

NOVEMBER 7, 2023

Smthgood isn’t just another online shopping destination; it’s actually harnessing the power of gamification, engagement and loyalty to incentivise consumers to make more thoughtful purchases. Tan is making sure he does his bit in terms of promoting conscious fashion in the APAC region, too. “We

Fashion 264

Fashion Curate Social Media Engagement 264

Retail Focus

AUGUST 8, 2023

Social Media Management Outsourcing social media management to experts allows you to leverage various platforms to engage with customers, build brand loyalty, and promote your products effectively. This leads to improved inventory turnover and reduced instances of overstock or stockouts.

Social Media 130

Social Media Customer Retention Management Engagement 130

Inside Retail

NOVEMBER 28, 2023

From the initial welcome series that set the tone for a customer relationship through to re-engagement campaigns that reignite interest and post-purchase flows that build loyalty, establishing an email marketing flow is critical to the success of a retailer-customer relationship.

Flow 287

Flow Marketing Social Media Promotion 287

Inside Retail

JUNE 5, 2023

The impact of inflation and the rising cost of living has radically changed the way Australians are shopping, and is creating a turbulent outlook for retailers as shoppers tighten their purse strings. Beyond sharing deals and promotions with customers, catalogues serve an important second purpose, Babu said.

Social Media 130

Social Media Shopping Form Promotion 130

RetailMinded

FEBRUARY 13, 2023

Are you looking for a way to make your local retail shop stand out from all the rest? Whether it’s redesigning the store interior, creating engaging marketing campaigns, or finding innovative products, there are plenty of creative ways to make your store truly shine. Here are ten ways to make your shop stand out locally.

Shopping 52

Shopping Social Media Display Promotion 52

Retail Focus

DECEMBER 12, 2023

Product displays are transformed with a festive twist, featuring Christmas-themed versions that not only promote offers but also connect products to the joyful and gift-giving spirit of the season. Christmas windows, acting as the gateway to the store, set the stage for a memorable shopping journey.

Art 264

Art Display Light Curate 264

Retailing Insight

MAY 2, 2024

It includes media relations, identifying correct advertising and media platforms, content creation, media management, event coordination, campaign planning, analysis and measurement, and more. You can hire people like an advertising agency, PR agent, social media marketers, SEO expert, videographer, graphic artist, etc.,

Marketing 52

Marketing Social Media Advertising Outdoor 52

Inside Retail

JULY 12, 2023

Social media platform Threads is continuing its trajectory of exponential growth, with retailers of all sizes eager to be early adopters of the platform. Post by @ajeathletica View on Threads Building community Another brand that quickly jumped onto the social media network is luggage retailer July.

Social Media 130

Social Media Engagement Promotion Balance 130

Inside Retail

JANUARY 20, 2022

To celebrate the Year of the Tiger, streetwear brand Superdry is unveiling its annual Lunar New Year collection via social media platforms Weibo, WeChat and Little Red Book (LRB). There’s a bit more of a community aspect to these platforms.

Social Media 130

Social Media Promotion Advertising Marketing 130

Inside Retail

SEPTEMBER 7, 2023

If you spend much time online you’ve probably seen one of Temu’s colourful ads – punctuated by its catchy tagline: “shopping like a billionaire”. It overlays the shopping experience with the idea of “shopping like a billionaire” – which also aligns with its value-based strategy. Here are just some examples: Gamified experiences.

Advertising 130

Advertising Promotion Strategy Consumer 130

Inside Retail

JUNE 30, 2022

Long-time winemaker Shelley Cox has found a cost-effective way to promote and sell brands from her Barossa community. But it wasn’t long before Cox realised that there was an opportunity to create something bigger than a temporary shop. “I We have people who look after copywriting, brand strategy, social media and logistics.”.

Shopping 130

Shopping Social Media Space Promotion 130

Inside Retail

JUNE 30, 2022

Long-time winemaker Shelley Cox has found a cost-effective way to promote and sell brands from her Barossa community. But it wasn’t long before Cox realised that there was an opportunity to create something bigger than a temporary shop. “I We have people who look after copywriting, brand strategy, social media and logistics.”.

Shopping 130

Shopping Social Media Space Promotion 130

Retail Focus

FEBRUARY 23, 2024

Stores need to have some sort of appeal to draw in passers-by and offer them a memorable shopping experience that will leave them wanting more. Wonka’s Sweet Escape’ at Yorkdale Shopping Centre in Toronto offered visitors the chance to walk around inside Wonka’s candy shop and take advantage of photo opportunities.

Display 162

Display Shopping Promotion Social Media 162

Retailing Insight

MAY 2, 2024

I magine being able to run your shop from anywhere, with just a few taps on your smartphone. But let’s be real, managing a bustling retail space can be a whirlwind of tasks – from inventory tracking to customer engagement and beyond. Don’t underestimate the power of an engaging social media presence, too.

Social Media 52

Social Media Management Customer Engagement Engagement 52

Retail Focus

JUNE 22, 2023

Original research of over 1,000 UK shoppers by ADvendio showed the impact of customer engagement via traditional advertising was diminishing, with UK shoppers saying they ignore over half (56%) of digital advertising they see, while 54% of search ads also go unnoticed by UK consumers.

Curate 130

Curate Consumer Advertising Social Media 130

Inside Retail

MARCH 3, 2024

The brand was the first to actively promote hybrid outsoles; shoes that do not use regular cleats or soft spikes but rather E-dts, or Ecco dynamic traction system. A 360-degree outlook When it comes to marketing and promotional activities, the brand employs a 360-degree marketing strategy for its key product launches and activations.

Marketing 130

Marketing Concept Promotion Social Media 130

Inside Retail

JANUARY 8, 2022

This has also been a focus for the CommBank team as we continue to build a digital shopping ecosystem designed to match offers and deals from retailers with our millions of customers. The objective is to bring personalised banking and shopping together with the help of artificial intelligence. Online shopping hub.

Social Media 130

Social Media Engagement Shopping Consumer 130

Inside Retail

JUNE 28, 2021

In today’s new normal, the shopping experience is no longer defined by the boundaries of bricks-and-mortar, but by the customer journey as a whole. Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs. Creating cohesive customer experiences.

Customer Retention 221

Customer Retention Engagement Advertising Consumer 221

Retail Focus

NOVEMBER 7, 2023

Hyperphysical experiences benefit retailers, particularly in appealing to the Gen Z audience, who seek more than just a transactional shopping process. The Hyperphysical Retail Revolution Hyperphysical retail is an innovative concept, heralding a new era in the world of luxury shopping. Hyperphysicality is not a temporary trend.

Engagement 147

Engagement Customer Engagement Layout Display 147

Inside Retail

OCTOBER 21, 2021

Australians’ shopping behaviour has evolved significantly over the past 14 months as Covid-related store closures and lockdowns accelerated the trend towards shopping across a broader range of channels, including apps and social media accounts, via smartphones, computers and tablets. .

Social Media 130

Social Media Gifts Shopping Consumer 130

Retail Focus

OCTOBER 25, 2023

This early phase prioritized a personalized shopping experience, setting the foundation for what was to come. They offer one-on-one experiences and employ guerrilla retailing and marketing to engage with their customers on a personal level. Retail’s evolution has not been limited to the customer-facing aspects.

Department Stores 162

Department Stores Layout Social Media Consumer 162

RetailMinded

NOVEMBER 28, 2023

While brick-and-mortar establishments are welcoming holiday shoppers with doorbuster deals and glittering decor, many customers could be conducting their shopping this year in the virtual aisles of their TikTok and Instagram feeds. With social shopping, small retailers have several new avenues to expand their customer base.

Social Media 98

Social Media Strategy Form Engagement 98

Creative Displays Now

SEPTEMBER 15, 2023

Retail customers have various ways to shop, from brick-and-mortar to e-commerce stores. It helps brands leverage and scale communication channels to promote products and increase sales while focusing on customer needs and journeys. For instance, a lead may receive initial news about a product through a social media post.

Social Media 98

Social Media Display Texture Strategy 98

Retail Bound

MAY 9, 2023

Influencer marketing is a form of marketing where businesses partner with social media influencers to promote their products or services. Retail-specific influencers play a significant role in promoting products and driving sales for brands at specific retailers.

Retail Sales 98

Retail Sales Promotion Social Media Engagement 98

Inside Retail

NOVEMBER 27, 2023

This is not just a transient trend but a robust response to the changing consumer, who now craves the tactile satisfaction of in-store shopping along with the personalisation and convenience of online commerce. Amazon has been at the forefront of personalised shopping experiences.

Consumer 147

Consumer Engagement Shopping Pattern 147

Retail Focus

MAY 30, 2023

Examples of brand communities include Apple enthusiasts forming online forums, Harley-Davidson motorcycle owners participating in rallies, or Nike fans engaging on social media. Other brands, such as LuluLemon or Huda Beauty, have invested in the power of digital to grow a following and establish an engaged community.

Retail Design 130

Retail Design Design Engagement Display 130

Inside Retail

APRIL 27, 2022

This is framed as four distinct opportunities for retailers to cast a wider net and engage new shoppers. Long periods of restricted access to in-person shopping have driven consumers towards e-commerce stores, spending more hours shopping online and generally broadening the dimensions of their engagement.

Social Media 130

Social Media Engagement Consumer Shopping 130

Inside Retail

DECEMBER 18, 2023

What should follow is a golden era of customer engagement. Trust is a big deal: more visceral than can be measured on a 5-point Net Promoter Score scale or tracked through transactional data points. It’s an easy pick-up point for tabloids and talkback and it’s running hot on social media.

Social Media 147

Social Media Engagement Concept Layout 147

Creative Displays Now

MARCH 4, 2024

In-store marketing: These are the marketing collateral and techniques businesses use to promote their products within a physical environment. Digital marketing: Online marketing can use organic or paid ads to reach your target audience through multiple online platforms like emails, texts and social media posts.

Retail Marketing 52

Retail Marketing Strategy Marketing Social Media 52

Inside Retail

APRIL 10, 2024

A recent report by Euromonitor International shed light on the normalisation of secondhand shopping and the revival of repair culture, finding that the trend is particularly pronounced in the Asia-Pacific region, where consumers exhibit a strong inclination towards repairing and recycling goods.

Marketing 130

Marketing Consumer Social Media Shopping 130