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Investing in Video & Social Media in 2023

Retailing Insight

Many independent retailers and manufacturers want to better use social and digital media tools to connect with customers. They want to remind customers to shop local or independent, showcase new products and services or give them a sneak peek of things to come. Ready to improve your social media game next year?

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What The Iconic’s partnership with Cancer Council signals about retail’s power

Inside Retail

Utilising our channels and stylists to promote practicality and accessibility of sun-safe behaviour through a fashion lens also provided a new way to engage with segments of their target market outside of their traditional marketing ecosystem,” said Robinson. million followers.

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How retail left the Baby Boomer generation and its “silver economy” on the table

Inside Retail

Whether marketers are subconsciously ageist or they’ve gotten distracted riding the Millennial branding and Gen Z social media wave all the way to the bank is still up for debate. It appears retail has left behind the Baby Boomer generation along with its disposable income and brand loyalty.

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How TikTok Changed the Way Consumers Shop

Retail Bound

Jump ahead to today, and you can buy everything from pizza to pants to pillows all from your phone or laptop, and social media is making that even easier — specifically TikTok. Remember that patience is a virtue, and the goal should be to engage with your TikTok audience and drive sales over time.

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How Aussie start-up Furlong & Gale is tapping into the timeless style of suits

Inside Retail

We do try and make it as easy as possible to shop online with us – we do free express shipping and free returns with Australia Post for all orders, returns and exchanges,” she said. “I Currently, the business strategy is social-first, which guides how the brand initially engages with customers. “We’re

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Achieving Business Goals: Media Marketing

Retailing Insight

It includes media relations, identifying correct advertising and media platforms, content creation, media management, event coordination, campaign planning, analysis and measurement, and more. You can hire people like an advertising agency, PR agent, social media marketers, SEO expert, videographer, graphic artist, etc.,

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Navigating The Digital Shift In Pre-Owned Retail: A Guide For Small Businesses

RetailMinded

Transitioning from a physical shop floor to the online market is like swapping a bicycle for a spaceship. From understanding who’s gonna buy your stuff to making sales on social media without breaking a sweat, we’ll show you how to turn your virtual ‘Open’ sign into ‘Sorry; We’re Popular.’