Retail Focus

JUNE 16, 2023

Crafting brand narratives through popup stores can be an effective strategy to engage customers, create buzz, and build a unique brand experience. Creating interactive experiences: Engaging customers through interactive experiences that allow them to connect emotionally with the brand is essential.

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Inside Retail

MARCH 12, 2024

Bridget Veals, David Jones’ general manager of womenswear, footwear and accessories, recently observed that suiting was a key trend in designers’ Autumn-Winter collections. Currently, the business strategy is social-first, which guides how the brand initially engages with customers. “We’re

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Inside Retail

JANUARY 14, 2024

Scammers lure consumers in with enticing discounted prices on products that are advertised and targeted towards them just like any other legitimate business would on social media, search engines and other online channels.

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Inside Retail

MARCH 27, 2024

Utilising our channels and stylists to promote practicality and accessibility of sun-safe behaviour through a fashion lens also provided a new way to engage with segments of their target market outside of their traditional marketing ecosystem,” said Robinson. million followers.

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Inside Retail

APRIL 7, 2024

Learn more “City Beach Australia has recently built a strong relationship with BMS Brands,” explains Reece Foster, menswear accessory buyer at City Beach Australia. “We With products meticulously crafted to spark imagination and engage the senses, Magic Sensory promises to captivate young minds and foster developmental growth.

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Inside Retail

OCTOBER 7, 2021

Luxury fashion house Balenciaga has partnered with Epic Games and Fortnite to release a range of digital fashion looks with interchangeable accessories. International high-end fashion brings theatre, status, and hype – necessary ingredients to encourage early adoption and mass engagement with digital natives. Cross-platform engagement.

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Inside Retail

DECEMBER 13, 2023

Although some consumers may appreciate Lunar New Year-themed products, others, like Frederic Chen , a Chinese-American influencer with over 500,000 TikTok followers, feel that the products made by American retailers often come across as a lazy way to engage with this audience.

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Inside Retail

FEBRUARY 22, 2024

Her savvy for social media not only sells out products but landed her a role as head of sales for ANZ at LTK, the world’s largest premium influencer marketing platform. At first it started as a fashion blog; we launched a small clothing line that didn’t get so much traction and then pivoted into leather accessories.

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Inside Retail

MARCH 19, 2024

The ultra-fast fashion model thrives on data and addictive social media marketing to create insatiable consumer demand. The critical crackdown Some brands are actively engaged and working towards a more sustainable future. But Shein leaves them in the dust, listing 1.3 million items in the same amount of time.

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Inside Retail

SEPTEMBER 6, 2022

The digital fashion collection can be experienced in two ways: live via AR or by uploading a full-body picture so that items can be overlaid onto the image, which can be shared on social media. Snapchat was one of the first social platforms to enhance its AR capability to handle clothing and accessories.

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Inside Retail

OCTOBER 25, 2022

Social media is the way forward, but it’s not enough to simply convert your existing TV or online ads and slap them on social. . Retailers of all stripes can jump on board, from fashion to beauty to accessories.

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Inside Retail

JANUARY 16, 2022

During periods of lockdown, social media emerged as a key form of communication, opening an opportunity for retailers to accelerate the development of social commerce in the APAC region. China continues to lead the world in social commerce. Covid-19 changed the way we purchase products and services.

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Inside Retail

SEPTEMBER 29, 2021

Libby Page: The Vanguard Education Fund is an extension of the Vanguard program – for this initiative, we’ve partnered with the British Fashion Council (BFC) to engage with a network of universities to encourage more diverse talent and help students embark on their professional journey in the industry.

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Inside Retail

AUGUST 3, 2021

In fact, since my childhood, I loved to make clothes and accessories for dolls, and at 10, I designed and sewed clothes for a play that I directed for the children in my family. I also pull a lot of inspiration from social media and fashion bloggers. My love for fashion began when I was five years old. That’s just not the case.

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Inside Retail

JANUARY 24, 2024

With a focus on the digital landscape, Bata Thailand strategically harnessed the power of social media, employing influencers to generate perception-altering content on digital platforms. Social media and influencers Social media and online content platforms are part and parcel of any company’s marketing strategy.

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Inside Retail

MAY 22, 2023

Formula 1 and Puma recently inked a deal that will make Puma the official supplier at F1 races, granting the brand the right to produce F1-branded apparel, footwear and accessories for both F1 staff at the track and fans. billion viewers, and race attendance reached record levels in 2022, with the sport continuing to grow on social media.

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Inside Retail

JANUARY 24, 2022

Customers are savvy these days and if you make empty promises around your sustainable packaging, they won’t hesitate to call you out on social media. It also creates jobs for the artisans who make the gold and glass accessories by hand and supports other charities and causes. Consistency is key.

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Inside Retail

NOVEMBER 14, 2023

The report found that Gen Y, also known as the millennial generation, is at the forefront of ethical consumption, with over 70 per cent actively engaged, surpassing Gen Z (66 per cent), Gen X (61 per cent), and Baby Boomers (54 per cent). Notably, there has been a 12.5 However, there is a “significant gap between awareness and action.”

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Inside Retail

JUNE 19, 2023

Located over six stories on the corner of Bourke Street and Lonsdale Street, the billboard will show six 3D videos, which will also be shared across Superdry’s website and social media platforms. It blew up on social media which – in addition to the out-of-home traffic – made it hugely effective.”

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Retail Focus

OCTOBER 25, 2023

They offer one-on-one experiences and employ guerrilla retailing and marketing to engage with their customers on a personal level. Brands actively engage with their customer base, encouraging them to “tweet”, “tag”, and “review” their products to harness the valuable insights customers offer.

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Inside Retail

APRIL 10, 2022

Upon announcing Off-White would begin accepting cryptocurrency in exchange for apparel and accessories, the popular brand said in a statement: “This is another important step in the growth of the brand, that looks towards the future including Web 3.0 With the rise of social media came business opportunities.

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Inside Retail

MAY 2, 2022

Last week, Snap unveiled a slew of new tools and features that aim to make it easy for retailers and brands to create 3D versions of their products, and enable users to ‘try on’ clothes and accessories and make purchases, without ever leaving the Snapchat app. Does the company see it that way?

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Inside Retail

OCTOBER 14, 2021

The broadcast aired across multiple channels and was met with phenomenal engagement worldwide. Today, we must find new ways to connect and engage, becoming pioneers of new messages. We’re past the point of marketing to a few social media platforms. The virtual experience measured a reach of 2.3 million views.

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RetailMinded

JANUARY 10, 2024

In fact, this is a huge appeal to customers across the generations and has opportunities that appeal to many categories that include home decor, beauty and wellness, accessories and fashion, paper goods, pet products, kids and baby goods, and jewelry. Looking ahead into 2024, it’s time to keep up with how consumers truly prefer to engage.

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Inside Retail

JANUARY 20, 2022

To celebrate the Year of the Tiger, streetwear brand Superdry is unveiling its annual Lunar New Year collection via social media platforms Weibo, WeChat and Little Red Book (LRB). There’s a bit more of a community aspect to these platforms.

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Inside Retail

OCTOBER 24, 2023

The brand also invested in targeted marketing campaigns, leveraging social media and celebrity endorsements to engage with a younger demographic. “My We will also invest in targeted marketing campaigns, leveraging digital platforms and social media to engage with the region’s tech-savvy population,” he noted.

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Inside Retail

AUGUST 22, 2023

Why Parade is so popular Parade has reached its current cult status by appealing to a younger, largely Gen Z, customer base through its focus on inclusivity, sustainability, and social media. With smaller but more responsive followings, these micro-influencers helped build an organic and socially engaged audience base.

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Inside Retail

APRIL 28, 2023

Federal court judge Brigitte Markovic ruled that Katy Perry’s company Kitty Purry partially infringed the trademark of Katie Taylor’s business, which sells mostly clothes online, by promoting the singer’s products through posts on social media, a court filing out on Thursday showed.

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Inside Retail

FEBRUARY 17, 2022

Since the pandemic started, retail brands have been forced to make the shift to digital at warp speed – prioritising a major shift towards online purchases, customer engagement and social amplification in order to maintain relevance in this brave new world. What is the metaverse? Another dimension for shoppers.

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Inside Retail

SEPTEMBER 17, 2023

It comes as no surprise that difficulty with sensory input is a common barrier for neurodivergent people and their families engaging in public spaces. While these differences can bring great joy, they can also be distracting, stressful, overwhelming and even painful.

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Inside Retail

AUGUST 23, 2022

The brand will be engaging jewellery designer Carrie Yang to give workshops and explain her bespoke services from designing to stone selection and the final steps of handcrafting unique pieces. Educating the market through advertising campaigns is cheaper, making it easier to engage with Chinese customers. Different mindsets.

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Inside Retail

JANUARY 31, 2023

Li-Ning felt that last October when widespread rage was vented on social media about the brand’s new winter coats, which bore too close a resemblance to Japanese military uniforms. Sportswear, which includes athletic footwear, apparel and accessories, is already a $50 billion market in China.

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Inside Retail

JUNE 20, 2021

The majority of those who occupied themselves by watching TV, shopping, gaming and engaging with social media say time spent on these activities will either taper this year or revert to pre-pandemic levels. Once businesses get this right there is a good foundation upon which to build a more engaging experience for shoppers.

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Inside Retail

MAY 13, 2021

But creating engaging digital shows is just half the battle: prior to the pandemic, Fashion Week was beginning to represent a massive influencer marketing opportunity, with backstage passes, front row seats, and exclusive parties prompting high-impact social content from bloggers. Don’t underestimate the power of fun.

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Inside Retail

APRIL 22, 2021

I can only imagine the vast amounts of data Nike collects and analyses – the items bought in-store and online, foot traffic and dwell time at every Nike location, product returns, website hits, social media engagement, the number of people who purchased the Fortnite x Nike bundle.

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Inside Retail

JUNE 17, 2021

Online and the use of social media has really enabled the Nookie brand to reach far and wide with a very committed and engaged following of #nookiegirls around the globe. We engage with an amazing community of makers in the greater Sydney area with quality working environments and support for their teams.

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Inside Retail

JANUARY 19, 2023

Beyond financial considerations, consumers have adopted a ‘buy less, buy better’ mentality and are actively living and consuming based on social and ethical values. This shift will see shoppers engaging more with brands that have strong environmental and social credentials.

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