Inside Retail

SEPTEMBER 7, 2023

In the first month after its launch in the US, Temu invested some US$200 million in advertising and planned a US$2 billion budget for the year. Social commerce harnesses a sense of “friendship” conveyed by influencers, making the online shopping experience more engaging and product recommendations more convincing.

Advertising 130

Advertising Promotion Strategy Consumer 130

Inside Retail

MAY 2, 2022

Last week, Snap unveiled a slew of new tools and features that aim to make it easy for retailers and brands to create 3D versions of their products, and enable users to ‘try on’ clothes and accessories and make purchases, without ever leaving the Snapchat app. Does the company see it that way?

Social Media 130

Social Media Perspective Engagement Shopping 130

Inside Retail

JUNE 21, 2023

Outdoor clothing and gear company The North Face also faced criticism from right wing groups for its Summer of Pride advertising campaign. Brayshaw explained that backlash to marketing and advertising campaigns is not a recent phenomenon. Social media can be incredibly powerful.

Outdoor 130

Outdoor Advertising Social Media Department Stores 130

Inside Retail

JUNE 9, 2021

Since Afterpay Australian Fashion Week wrapped up last Friday night, critics have come out on social media, accusing it of ‘tokenistic’ attempts at diversity and inclusion. It’s not about turning up at a parade or posting on social media, it’s about getting to the root cause of an issue and affecting systemic change.

Fashion 264

Fashion Social Media Texture Advertising 264

Inside Retail

APRIL 6, 2023

As traditional bricks-and-mortar stores face new challenges and e-commerce continues to grow, retailers are looking for innovative ways to reach consumers and provide engaging shopping experiences. The risks As always, being a very new technology and application, there are many unknowns associated with the metaverse.

Fashion 130

Fashion Apparel Social Media Shopping 130

Trade Show Booth Companies - Trade Group

AUGUST 28, 2023

Advertising? At trade shows, you can Get exposure to new markets Showcase innovations and products Directly interact with potential customers Analyze the competition’s offerings Exhibiting at automotive trade shows can significantly contribute to business success by facilitating brand exposure, customer engagement, and competitive analysis.

Social Media 52

Social Media Customer Retention Engagement Strategy 52

Inside Retail

MAY 31, 2023

Using these techniques, retailers can create a positive and engaging shopping experience for their customers, build strong relationships, and drive sales growth over time. Customers who feel welcome as they enter the store are more likely to engage in conversation and subsequently make a purchase.

Layout 334

Layout Promotion Social Media Display 334

CRP

JANUARY 27, 2023

Influencer marketing is the most popular and significant trend in advertising, with brands worldwide teaming up with influential online celebrities to spread their brand message. After a few seasons, the brand Chiara Ferragni successfully evolved towards a complete go-to look featuring everything from shoes to garments to accessories.

Gifts 52

Gifts Fashion Color Promotion 52

Inside Retail

JANUARY 11, 2024

The collaboration is the latest example of the surprising level of demand for the humble reusable water bottle, with brands such as Australian label Frank Green and US label Stanley becoming status symbols, thanks to their savvy social media marketing. Frank Green now retails their own purpose-built car cup holder.

Social Media 130

Social Media Accessories Accessories Marketing 130

Rose

MARCH 24, 2020

In years past, visual merchandising strategy consisted largely of displays, fixtures and signware designed to attract, engage and motivate a customer toward making a purchase — part of a retail experience that could be described as transactional. That’s because the retail experience is evolving. Mannequins with Attitude. And they’re evolving.

Visual Merchandising 64

Visual Merchandising Merchandising Art Display 64

Inside Retail

FEBRUARY 15, 2022

.” In Autumn/Winter 2021, the iconic streetwear brand ran an above-the-line campaign called ‘The Jacket to Own Winter’, showcasing a wide range of jacket styles for any occasion on billboards nationally, radio ads, and stadium advertising during the AFL season. Trending on digital channels.

Social Media 130

Social Media Gifts Line Artistic 130

Inside Retail

FEBRUARY 22, 2023

Heritage and luxury brands such as Burberry, Gucci, and Tommy Hilfiger have sought new channels to engage a youthful audience. Yet consumer demand is not wavering and fashion trend cycles are shorter than ever due to social media, fast fashion, and technology. And Nike and Adidas entered the metaverse at full speed.

Strategy 147

Strategy Fashion Apparel Advertising 147