Inside Retail

OCTOBER 7, 2021

Luxury fashion house Balenciaga has partnered with Epic Games and Fortnite to release a range of digital fashion looks with interchangeable accessories. This new campaign extends beyond an advertising stunt. Blurring the digital and physical is becoming more familiar through collaborations like this.

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Inside Retail

SEPTEMBER 26, 2022

The campaign, which showcases a group of friends exploring the outdoors in a more lighthearted and absurd way than Kathmandu has explored before, was created specifically to cut through the advertising chaff and stick in people’s minds. We’ve realised it’s important to cut through and drive home our repositioning,” Barrett said.

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Inside Retail

SEPTEMBER 22, 2021

H&M announced a collaboration with Iris Apfel, New York style icon, fashion designer and interior decorator who likes to dress up “for herself and herself only” and is known for her vibrant clothing, fun accessories and signature thick, oversized specs. Apfel recently celebrated her 100th birthday.

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Inside Retail

JANUARY 20, 2022

To celebrate the Year of the Tiger, streetwear brand Superdry is unveiling its annual Lunar New Year collection via social media platforms Weibo, WeChat and Little Red Book (LRB). We knew if we came in guns blazing with a western approach, it wouldn’t translate,” Iozzi told Inside Retail.

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Inside Retail

AUGUST 23, 2022

Being different, buying different, it’s all important for the modern woman, and Millennials are looking for minimalist looks, no more big logos, no more walking advertisements,” she said. Educating the market through advertising campaigns is cheaper, making it easier to engage with Chinese customers. Different mindsets.

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Inside Retail

FEBRUARY 5, 2023

To really make some noise, the Yes Men need to have this all over social media, they need to have influencers talking about it, they need to be tagging people, and hitting it really hard on social media,” she added. She said that if the result is merely a few news articles, it’s not going to have much of an effect. “To

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Inside Retail

AUGUST 18, 2022

It is also rolling out several activations and advertising campaigns in the coming months to support the move. Founded in Italy in 1981, Replay offers a wide range of jeans, jackets, sweaters, shirts, footwear, socks and other accessories for men and women. Leveraging high-profile sponsorships.

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Inside Retail

SEPTEMBER 7, 2023

In the first month after its launch in the US, Temu invested some US$200 million in advertising and planned a US$2 billion budget for the year. Gamified advertising hinges on two core elements: challenge and reward. Also, in light of Temu’s gamified advertising strategy, consumers ought to temper their enthusiasm for rewards.

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Inside Retail

JULY 31, 2022

Encoding a web link or action into the NFC tag within a garment allows anyone wearing it to interact with the brand, introducing new customer experience layers that go further than social media marketing and pay-per-click advertising. We’re starting to see NFC tags emerge more in apparel.

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Inside Retail

SEPTEMBER 26, 2022

Throughout the course of West’s social media outburst, he also called out his second largest corporate partner, Gap. The list of restricted products spanned a wide range of categories, from apparel and casual footwear to lifestyle accessories. West’s contract with Adidas is set to end in 2026. Calling it quits with Gap.

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Retail Focus

MARCH 28, 2023

They relied on advertising, word of mouth and their own product experience in making purchasing decisions. This has resulted in increased options for personalization and personalization, personalized clothing and accessories to personalize meal plans and fitness routines. They had limited access to product information.

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Inside Retail

AUGUST 14, 2022

Traffic has been shifting from physical retail, to e-commerce, to social media – seeing clothes on real women. When it comes to seeking fashion inspiration, it appears many women are taking their search digital, with 33 per cent of respondents seeking inspiration through social media and only 12 per cent turning to fashion magazines.

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Inside Retail

JUNE 21, 2023

Outdoor clothing and gear company The North Face also faced criticism from right wing groups for its Summer of Pride advertising campaign. Brayshaw explained that backlash to marketing and advertising campaigns is not a recent phenomenon. Social media can be incredibly powerful.

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Inside Retail

MAY 2, 2022

Last week, Snap unveiled a slew of new tools and features that aim to make it easy for retailers and brands to create 3D versions of their products, and enable users to ‘try on’ clothes and accessories and make purchases, without ever leaving the Snapchat app. Does the company see it that way?

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Inside Retail

MAY 25, 2022

million women, and collectively we are spending around $6 billion each year on clothing and accessories. No advertising representation – While we applaud the many brands who have made moves to represent bodies of differing shapes and sizes in their campaigns, this still isn’t the norm. This works out to be roughly 8.5 The common theme?

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Inside Retail

JANUARY 3, 2024

Similar to the idea of greenwashing, so many brands have an Australian flavour of marketing to advertise their stuff and create that local feel. IR : Can you discuss your social media strategy? KS: In my own life, I’m not a social media-active person. But running a business is completely different.

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Inside Retail

JUNE 9, 2021

Since Afterpay Australian Fashion Week wrapped up last Friday night, critics have come out on social media, accusing it of ‘tokenistic’ attempts at diversity and inclusion. It’s not about turning up at a parade or posting on social media, it’s about getting to the root cause of an issue and affecting systemic change.

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Creative Displays Now

FEBRUARY 17, 2023

Half pallet floor displays: This display is perfect for showcasing a core product and its accessories. Affordability: Custom corrugated cardboard displays are one of the most affordable advertising methods. It’s easy to reach a large store audience without paying for expensive advertising, like social media ads.

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Inside Retail

JULY 25, 2023

Here, we speak with co-founder Chloe de Winter about the challenges of making size- and gender-inclusive products , navigating censorship on social media , and the importance of having fun with your brand and marketing. Supplied IR: What’s happening on the advertising side of things now? CDW: We actually have.

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Hunton Andrews Kurth

APRIL 19, 2023

The FTC’s complaint alleges that Cycra made several false statements between 2019 and 2022 on its website, social media, and product packaging indicating that its products are made in the USA.

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Inside Retail

MAY 23, 2022

With a high rate of repeat customers, the brand doesn’t need to spend a lot on advertising. Social media has been our only marketing tool for the last seven or eight years,” Baird said. The brand has 276,000 followers on Instagram – nearly 100,000 more than R.M.

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Inside Retail

MARCH 26, 2023

Amid the rise of fast fashion and social media platforms accelerating consumptive behaviour, it appears that many Australians aren’t wearing or re-wearing the clothes they purchase. This was highlighted by the Fashion Resale Report from online retailer Reluv and Monash University.

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Inside Retail

AUGUST 25, 2022

During the pandemic everyone was looking for home wear that was comfortable, but now we are seeing a resurgence of travel wear, bags and accessories as well as occasion wear,” she stated. The key is to follow meaningful use cases and not just gimmicky ones, because then the marketing and advertising would unlikely be sticky,” she stated.

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Inside Retail

SEPTEMBER 13, 2022

When many brands and marketers were reducing their advertising spend or pulling it entirely, we identified an opportunity to occupy an uncluttered space and connect to those who were in search of something beautiful to brighten their days during an otherwise dark moment.

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Inside Retail

APRIL 6, 2023

Burberry also has jumped on the bandwagon by teaming up with blockchain-based game Blankos Block Party to create an NFT collection featuring in-game accessories and a Burberry character. Not to be outdone, Adidas will debut its Virtual Gear digital fashion collection as part of the recent Metaverse Fashion Week 2023 organised by Decentraland.

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RetailMinded

FEBRUARY 17, 2021

This means it’s time for a much-needed strategy change for clothing and accessory retailers. Because shortening the time to market allows brands to capitalize on the latest buzz looks seen on TV and social media, it’s a model that drives massive sales – and massive waste as well. Behind the top that only costs $7.99

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Quarter 20

JULY 12, 2019

The buildings orange exterior patterned with classic Louis Vuitton monograms, paired with orange dipped benches and phone booths on its facade made for great photo ops that worked in Vuitton’s favor — free advertising. The number of pieces was limited to a small narrow section, and many accessories integrated rainbow-colored elements.

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Trade Show Booth Companies - Trade Group

AUGUST 28, 2023

Advertising? You’ve hit a wall. Business is good, but you want to take things to the next level. Do you invest in more digital marketing? Another location? If these are the kinds of questions you’re asking, you’ve probably also thought about exhibiting at a trade show.

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Inside Retail

JULY 13, 2022

She feels that’s just not the case, and with the rise of social media, in particular Instagram, the broader community has been able to connect and see more icons of hijab fashion, like supermodel Halima Aden and fashion influencer Leena Snoubar, who have portrayed veiled women in a whole new light.

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Inside Retail

JANUARY 11, 2024

The collaboration is the latest example of the surprising level of demand for the humble reusable water bottle, with brands such as Australian label Frank Green and US label Stanley becoming status symbols, thanks to their savvy social media marketing.

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Inside Retail

MAY 31, 2023

Try to encourage groups of friends to participate and then you can leverage word of mouth and social media. Use social media, email and in-store signage and flyers to advise customers of upcoming events. Joint advertising: Collaborate with other local businesses on advertising campaigns to promote the general area.

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CRP

JANUARY 27, 2023

Influencer marketing is the most popular and significant trend in advertising, with brands worldwide teaming up with influential online celebrities to spread their brand message. After a few seasons, the brand Chiara Ferragni successfully evolved towards a complete go-to look featuring everything from shoes to garments to accessories.

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Inside Retail

MAY 17, 2022

Charles and Keith, an affordable Singapore-based accessories label, is the first homegrown brand in the APAC region to accept cryptocurrency on its e-commerce sites. The simple answer is major corporations and advertisers have already been tracking your data through the use of apps or social media platforms, for free.

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Retail Focus

AUGUST 3, 2021

Let’s take a closer look at the trends that are set to transform the way we shop for clothes and accessories over the coming years. . Shifts in social media. The outcome of the US election could impact the world of fashion e-commerce, especially in terms of social media advertising. Try-on tech.

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Rose

MARCH 24, 2020

The growing complexity of the retail environment includes challenges posed by digital commerce, non-stop social media commentary, globalization of retail markets and shoppers empowered with hand-held supercomputers called smartphones. Mannequins with Attitude. And they’re evolving.

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Inside Retail

FEBRUARY 15, 2022

.” In Autumn/Winter 2021, the iconic streetwear brand ran an above-the-line campaign called ‘The Jacket to Own Winter’, showcasing a wide range of jacket styles for any occasion on billboards nationally, radio ads, and stadium advertising during the AFL season. Trending on digital channels.

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Inside Retail

FEBRUARY 22, 2023

Yet consumer demand is not wavering and fashion trend cycles are shorter than ever due to social media, fast fashion, and technology. The concept of the store as media is expanded upon with the reimagining of retail media networks.

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