Retail Focus

MARCH 28, 2023

There have been changes in priorities around consumer spending. They relied on advertising, word of mouth and their own product experience in making purchasing decisions. Consumers were often more loyal to certain brands than they are now. Do clients have a say in what they consume and how they consume it?

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Inside Retail

AUGUST 23, 2022

“Being different, buying different, it’s all important for the modern woman, and Millennials are looking for minimalist looks, no more big logos, no more walking advertisements,” she said. We want to create a deeper link between consumers and fashion designers and help our local designers promote their brands to international markets.

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Inside Retail

AUGUST 18, 2022

It is also rolling out several activations and advertising campaigns in the coming months to support the move. Founded in Italy in 1981, Replay offers a wide range of jeans, jackets, sweaters, shirts, footwear, socks and other accessories for men and women. Leveraging high-profile sponsorships.

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Inside Retail

FEBRUARY 5, 2023

To really make some noise, the Yes Men need to have this all over social media, they need to have influencers talking about it, they need to be tagging people, and hitting it really hard on social media,” she added. She said that if the result is merely a few news articles, it’s not going to have much of an effect. “To

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Inside Retail

MAY 2, 2022

Last week, Snap unveiled a slew of new tools and features that aim to make it easy for retailers and brands to create 3D versions of their products, and enable users to ‘try on’ clothes and accessories and make purchases, without ever leaving the Snapchat app. Does the company see it that way?

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Inside Retail

AUGUST 14, 2022

Traffic has been shifting from physical retail, to e-commerce, to social media – seeing clothes on real women. When it comes to seeking fashion inspiration, it appears many women are taking their search digital, with 33 per cent of respondents seeking inspiration through social media and only 12 per cent turning to fashion magazines.

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Inside Retail

MARCH 26, 2023

Amid the rise of fast fashion and social media platforms accelerating consumptive behaviour, it appears that many Australians aren’t wearing or re-wearing the clothes they purchase. Meanwhile, she said that newer players such as Shein had fuelled a cultural phenomenon where consumers were obsessed with newness.

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Inside Retail

MAY 25, 2022

million women, and collectively we are spending around $6 billion each year on clothing and accessories. No advertising representation – While we applaud the many brands who have made moves to represent bodies of differing shapes and sizes in their campaigns, this still isn’t the norm. This works out to be roughly 8.5 The common theme?

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Inside Retail

JUNE 9, 2021

Since Afterpay Australian Fashion Week wrapped up last Friday night, critics have come out on social media, accusing it of ‘tokenistic’ attempts at diversity and inclusion. It’s not about turning up at a parade or posting on social media, it’s about getting to the root cause of an issue and affecting systemic change.

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Inside Retail

AUGUST 25, 2022

Soni acknowledges that as a vertical specialist in this space, the company has a unique selling proposition for its consumers and they are now offering over 3000 brands on their e-commerce platform. I think at a broader level, we are very cognisant of the fact that our luxury consumer is somewhat different than the broader population.

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RetailMinded

FEBRUARY 17, 2021

This means it’s time for a much-needed strategy change for clothing and accessory retailers. Because shortening the time to market allows brands to capitalize on the latest buzz looks seen on TV and social media, it’s a model that drives massive sales – and massive waste as well. Behind the top that only costs $7.99

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Creative Displays Now

FEBRUARY 17, 2023

It’s tedious and time-consuming. Half pallet floor displays: This display is perfect for showcasing a core product and its accessories. Affordability: Custom corrugated cardboard displays are one of the most affordable advertising methods. The profits you earn quickly overshadow the cost of advertising.

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Hunton Andrews Kurth

APRIL 19, 2023

The FTC’s complaint alleges that Cycra made several false statements between 2019 and 2022 on its website, social media, and product packaging indicating that its products are made in the USA. its principal assembly takes place in the U.S., assembly operations are substantial.

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Inside Retail

APRIL 6, 2023

As traditional bricks-and-mortar stores face new challenges and e-commerce continues to grow, retailers are looking for innovative ways to reach consumers and provide engaging shopping experiences. technology presents an entirely new way of interacting online, consumer experiences and a shift toward a democratised and traceable future.

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Inside Retail

JULY 25, 2023

Launched in October 2022, Nala is an irreverent intimate apparel brand designed with modern consumers in mind. Here, we speak with co-founder Chloe de Winter about the challenges of making size- and gender-inclusive products , navigating censorship on social media , and the importance of having fun with your brand and marketing.

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Inside Retail

JULY 13, 2022

Alternative sales channels are also being utilised in line with changes in consumer behaviour. I hope to one day see advertisements in the modest fashion space, which depict a realistic representation of the buyer at large,” she said. I would like to see the faces of women who are important in fashion, who are veiled in Australia.

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CRP

JANUARY 27, 2023

Consumers have understandably grown skeptical about brands indulging in self-promotion. Influencer marketing is the most popular and significant trend in advertising, with brands worldwide teaming up with influential online celebrities to spread their brand message. Arielle Charnas launched her Something Navy collection in 2009.

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Inside Retail

JANUARY 11, 2024

The collaboration is the latest example of the surprising level of demand for the humble reusable water bottle, with brands such as Australian label Frank Green and US label Stanley becoming status symbols, thanks to their savvy social media marketing.

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Rose

MARCH 24, 2020

The growing complexity of the retail environment includes challenges posed by digital commerce, non-stop social media commentary, globalization of retail markets and shoppers empowered with hand-held supercomputers called smartphones. This can work magic if you happen to be in the business of selling consumables,” according to Shopify.

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Inside Retail

FEBRUARY 15, 2022

That said, there is always a requirement for brands to attract and talk to a new, potentially younger consumer. Superdry’s digital presence across e-commerce and social-media channels was already expanding rapidly before Covid-19 arrived – the pandemic simply helped accelerate it, Hampson reports. Trending on digital channels.

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Retail Focus

AUGUST 3, 2021

The numbers of consumers flocking to landing pages instead of the high street is only set to increase. . 80 per cent of online consumers stating that new tech is improving their shopping experience. Shifts in social media. An overwhelming switch to e-commerce, for example, has only been accelerated by the pandemic.

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Inside Retail

FEBRUARY 22, 2023

During the pandemic, direct-to-consumer e-commerce brands took centre stage, including popular Australian activewear brand LSKD. Yet consumer demand is not wavering and fashion trend cycles are shorter than ever due to social media, fast fashion, and technology. And Nike and Adidas entered the metaverse at full speed.

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Inside Retail

DECEMBER 14, 2023

But it was the clothing retailer’s response to the criticism that has left many consumers and communications experts alike shaking their heads. Retailers should also be constantly scanning external sources of information to consider the context within which their advertising will be viewed.

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Inside Retail

SEPTEMBER 6, 2021

Since the initial craze earlier this year, NFTs have been incorporated into video games, social media, and digital magazine covers – with more to come. The mining of cryptocurrency consumes an enormous amount of energy – as much as some countries. These covers will be the first of many NFT offerings by Vogue Singapore.

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Inside Retail

JANUARY 28, 2024

While the typeface might not have changed, over the past three years, Banana Republic has successfully evolved into a fashion brand for the modern social media era. Building a legacy with a lifestyle brand Now, Banana Republic is diversifying its portfolio with other product segments beyond apparel and accessories.

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Inside Retail

JUNE 3, 2021

It fulfills the needs and wants of the next generation consumer, particularly with the recent boom of avatar dressing in gaming, NFTs and the rise of blockchain.”. Alternative applications in digital fashion are being explored beyond stunning 3D renders in advertising campaigns. Fashion forwards. Beyond campaigns.

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