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The digital-led trends that will drive consumers to check out in 2024

Inside Retail

Consumers empowered by social media are now dictating to brands which trends they need to meet. Pinterest recently forecasted the biggest consumer-led trends for 2024 with its Pinterest Predicts report using its search engine database which has over 400 million monthly users.

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How Shein’s social media tactics have won over ‘eco-conscious’ Gen Z

Inside Retail

Vincent Djen, a manufacturing and retail expert based in China, credits Shein’s success to its social media strategy, flexible supply chain and consumer demand for the latest fashion trends at affordable prices. Social media sensation. Retailers in particular use this tactic a lot. View this post on Instagram.

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Petal & Pup marketing lead talks US expansion and social media tactics

Inside Retail

Here, Chantal Brayley, global marketing manager at Petal & Pup, discusses the addition of the wedding category, the expansion into the US and how the business has switched up its marketing tactics to connect with consumers. IR: What about social media? Inside Retail: How have the last 12 months been for Petal & Pup?

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Why General Pants is looking to stores, social media to grow in 2023

Inside Retail

He expects the impact to be different across consumer groups, but he’s confident it won’t affect the target General Pants customer group too much, saying they tend to be mortgage-free and fully employed. He’s also looking at adjacent categories, including accessories, to help General Pants achieve its growth goals. Download here.

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How transphobia on social media inspired Bonds’ UnGenderwear Project

Inside Retail

While these commitments might seem radical for a 107-year-old underwear brand, they’re in keeping with changing attitudes towards gender, especially among younger consumers. They are so forward-thinking and progressive, and they are the next frontier of consumers, they’re actually already consumers. Look at Gen Z.

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Thriving In The Niche: Running A Retail Store Specializing In Apple Watch Accessories

RetailMinded

In the bustling world of retail, finding a niche that resonates with a passionate consumer base can be the key to success. For entrepreneurs drawn to the tech-savvy and fashion-forward crowd, specializing in Apple Watch accessories presents a unique opportunity. When it comes to Apple Watch accessories, variety is key.

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Apparel retailer Tiger Mist fined for misleading consumers over returns

Inside Retail

Clothing retailer A&S Labels – trading online as Tiger Mist – has paid $26,640 in penalties for allegedly misleading consumers about their right to return faulty items. The Australian Competition and Consumer Commission (ACCC) issued two infringement notices in relation to the statements made on the brand’s returns page on February 21.

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