Remove Accessories Remove Consumer Remove Shopping Remove Social Media
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How Shein’s social media tactics have won over ‘eco-conscious’ Gen Z

Inside Retail

Now, the US$15 billion retailer has taken the title of the leading shopping app globally, with an estimated 17.52 In fact, Shein’s combined downloads from the App Store and Google Play is more than double that of Amazon Shopping’s total downloads. Social media sensation. Retailers in particular use this tactic a lot.

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Do consumers really shop their values? Here’s what the data says, and why

Inside Retail

Australian consumers are becoming more conscious of the social, environmental, and economic implications of their purchasing choices. A recent report by Baptist World Aid, based on responses from over 2000 Australians surveyed by research firm McCrindle in September, revealed an increased awareness of the impact of consumer choices.

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Petal & Pup marketing lead talks US expansion and social media tactics

Inside Retail

Here, Chantal Brayley, global marketing manager at Petal & Pup, discusses the addition of the wedding category, the expansion into the US and how the business has switched up its marketing tactics to connect with consumers. IR: What about social media? Inside Retail: How have the last 12 months been for Petal & Pup?

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Why General Pants is looking to stores, social media to grow in 2023

Inside Retail

He expects the impact to be different across consumer groups, but he’s confident it won’t affect the target General Pants customer group too much, saying they tend to be mortgage-free and fully employed. He’s also looking at adjacent categories, including accessories, to help General Pants achieve its growth goals. Download here.

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How transphobia on social media inspired Bonds’ UnGenderwear Project

Inside Retail

While these commitments might seem radical for a 107-year-old underwear brand, they’re in keeping with changing attitudes towards gender, especially among younger consumers. Are they going to ask if I’m shopping for my mum? The post How transphobia on social media inspired Bonds’ UnGenderwear Project appeared first on Inside Retail.

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How scammers impersonate brands to steal from online shoppers

Inside Retail

Online scams have evolved so much since the days of the Nigerian Prince scam, that it is hard for consumers to differentiate between what is real and what is fake, and increasingly, established retailers are bearing the brunt of this. However, it is also a feeding ground for cyber criminals who prey on Australians’ eagerness for a bargain.”

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Thriving In The Niche: Running A Retail Store Specializing In Apple Watch Accessories

RetailMinded

In the bustling world of retail, finding a niche that resonates with a passionate consumer base can be the key to success. For entrepreneurs drawn to the tech-savvy and fashion-forward crowd, specializing in Apple Watch accessories presents a unique opportunity. When it comes to Apple Watch accessories, variety is key.