Remove Consumer Remove Shopping Remove Social Media
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Social media marketing trends for 2022

Inside Retail

New social media platforms and trends emerge as 2021 closes in. If your business is using social media, it’s imperative to keep tabs on the ongoing and forthcoming trends to weave them into your marketing. So, what can we expect to see in 2022 for social platforms? Emerging shopping platforms.

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Salomon’s Graeme Moore: New stores, customers and accelerating growth in ANZ

Inside Retail

Today, the Salomon customer includes Pilates princesses whose ‘fit checks’ on social media have contributed to the virality of the shoe styles, whilst the brand still caters to its core original consumer of adventure seekers. The unique set of Salomon partner trail events is an expansion of its global strategy.

Outdoor 264
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How Shein’s social media tactics have won over ‘eco-conscious’ Gen Z

Inside Retail

Now, the US$15 billion retailer has taken the title of the leading shopping app globally, with an estimated 17.52 In fact, Shein’s combined downloads from the App Store and Google Play is more than double that of Amazon Shopping’s total downloads. Social media sensation. Retailers in particular use this tactic a lot.

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How Prada and Miu Miu are tapping into a younger crowd through Snapchat Bitmoji

Inside Retail

Bitmoji, is a platform subsidiary of social media platform Snapchat, and there are over 2.7 For 80 to 1,100 Snap Tokens— users can shop designer collections from Valentino, Prada and Miu Miu for their Bitmoji avatars. Snapping a bargain Patrons of Prada or Miu Miu will struggle shopping in-store to purchase much under $1000.

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Five key consumer behaviour and technology shifts impacting retailers

Inside Retail

Global geopolitics are making Australia look like an attractive market, but retailers are continuing to grapple with huge shifts in consumer behaviour as well as technological change. These evolving consumer expectations are a key driver behind the changes happening in retail. This is what consumers crave.

Consumer 130
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After the Christmas high comes the returns, here’s how to break the cycle

Inside Retail

Online shopping has made it easier than ever for consumers to purchase goods, and consequently, return them,” Nicholas Woodward, country manager of Pack and Send, told Inside Retail. The rise in post-Christmas returns can be attributed to several trends, with the growth of eCommerce being a leading factor.

Gifts 276
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Petal & Pup marketing lead talks US expansion and social media tactics

Inside Retail

Here, Chantal Brayley, global marketing manager at Petal & Pup, discusses the addition of the wedding category, the expansion into the US and how the business has switched up its marketing tactics to connect with consumers. IR: What about social media? Inside Retail: How have the last 12 months been for Petal & Pup?