RetailMinded

JULY 29, 2023

According to McKinsey & Company , 75% of consumers are exploring new shopping behaviors, indicating a significant change in their preferences and priorities. Understanding Changing Consumer Behavior The retail industry is undoubtedly no longer what it used to be; customer shopping habits and preferences are quickly changing.

Strategy 52

Strategy Consumer Social Media Customer Engagement 52

RetailMinded

JULY 29, 2023

According to McKinsey & Company , 75% of consumers are exploring new shopping behaviors, indicating a significant change in their preferences and priorities. Understanding Changing Consumer Behavior The retail industry is undoubtedly no longer what it used to be; customer shopping habits and preferences are quickly changing.

Strategy 52

Strategy Consumer Social Media Customer Engagement 52

Retail Bound

DECEMBER 19, 2023

In recent years, online marketplace sites such as Amazon and Walmart have gained immense popularity among consumers. These platforms not only offer a wide variety of products but also provide a convenient and hassle-free shopping experience. These include traditional retail channels, social media platforms, and e-commerce websites.

Social Media 52

Social Media Target Market Advertising Marketing 52

Inside Retail

APRIL 28, 2021

Ask any consumer to name a fast fashion retailer and they probably think of H&M, Zara or Gap. Yet, Shein was the most downloaded fashion shopping app on Apple’s app store in Australia at the end of March 2021. In a way, the frequent changes to Shein’s product catalogue helps to gamify the shopping experience.

Fashion 162

Fashion Social Media Target Market Consumer 162

RetailMinded

OCTOBER 1, 2023

From harnessing the power of social media influencers to crafting intricate omnichannel campaigns , independent retailers must cross over the complexities of modern marketing tactics. Understanding Your Audience Any effective marketing strategy is based on a profound understanding of the target market.

Strategy 52

Strategy Social Media Display Engagement 52

Creative Displays Now

APRIL 4, 2023

The consumer packaged goods (CPGs) market is extremely competitive. We are sharing some easy tips and tricks for designing displays that spark consumer interest and ultimately boost your in-store sales. The following tips will help you develop effective POP displays for your consumer packaged goods: 1.

Display 90

Display Target Market Color Advertising 90

Inside Retail

SEPTEMBER 15, 2021

British expats are the key target market of online grocery store British Corner Shop, which services over 150 countries around the globe with over 10,000 popular products, from Marmite to McVities. It has over 500,000 regular shoppers globally, with its biggest markets being Europe, the US, Canada and Australia.

Social Media 246

Social Media Shopping Target Market Engagement 246

RetailMinded

JULY 9, 2021

Let’s face it; technology opened a myriad of marketing channels and so did the pandemic. The social distancing restriction for example meant that more people are shopping online than in brick-and-mortar stores. You can partner with other businesses just to target your brand name to gain traction among your target market.

Strategy 98

Strategy Marketing Social Media Advertising 98

Creative Displays Now

MARCH 4, 2024

Traditional marketing: This type of marketing reaches people through offline channels, including newspaper ads, billboard signs, direct mail and radio ads. Digital marketing: Online marketing can use organic or paid ads to reach your target audience through multiple online platforms like emails, texts and social media posts.

Retail Marketing 52

Retail Marketing Strategy Marketing Social Media 52

Inside Retail

JUNE 20, 2022

The social media giant also just announced it will be launching a digital clothing store where customers can purchase designer outfits for their avatars from brands such as Balenciaga, Prada and Thom Browne. Online shopping trends. The metaverse won’t be built overnight. Evolution not revolution. AR is here to stay.

Art 130

Art Social Media Strategy Reimagine 130

Retail Bound

FEBRUARY 1, 2023

If you startup or D2c looking to take your product to the retail channels like stores, catalog companies, and maybe even TV shopping networks, it is important to know what strategies will be most successful. Make sure your website and social media channels are professional, informative, and reflective of your product or service.

Social Media 52

Social Media Target Market Strategy Promotion 52

Inside Retail

AUGUST 12, 2021

This week, online marketplace The Iconic became the first major ANZ retailer to launch a tailored shopping destination for people with disability, marking a major step forward for inclusivity in fashion. It’s been a major oversight and market failure. Push for change. The move follows pressure from others in the industry to step up.

Fashion 130

Fashion Tailored Social Media Target Market 130

Greater Group

AUGUST 27, 2019

In today’s fast-changing retail landscape, “ Instagrammable moments ” are now part of many retail design briefs, where clients are requesting myself and my team to consider social media platforms when designing retail projects. trillion, show no sign of slowing down. In Singapore, Millennials make up 22% of the overall population.

Design 52

Design Social Media Balance Engagement 52

Mike Anthony

JANUARY 13, 2021

Apparently, men and women are remarkably similar when it comes to shopping. Apparently that means that we can take a one-size-fits-all approach to how we market to shoppers. If we could just copy and paste a marketing strategy no matter who we were targeting? But to then suggest that men and women shop ‘the same’?

Marketing 52

Marketing Target Market Social Media Planning 52

Mike Anthony

JANUARY 13, 2021

Apparently, men and women are remarkably similar when it comes to shopping. Apparently that means that we can take a one-size-fits-all approach to how we market to shoppers. If we could just copy and paste a marketing strategy no matter who we were targeting? But to then suggest that men and women shop ‘the same’?

Marketing 52

Marketing Target Market Social Media Planning 52

Inside Retail

FEBRUARY 20, 2024

Australia, like many other regions, is witnessing a significant shift in consumer behaviour, with e-commerce playing an increasingly integral role in the retail landscape. This year, leveraging artificial intelligence (AI) for personalised recommendations, targeted marketing, and tailored shopping experiences is a game-changer.

Tailored 246

Tailored Social Media Strategy Target Market 246

Greater Group

JUNE 9, 2023

While that remains the bottom line of all retail design, the retail design concepts of today focus on forming a connection between a brand and the consumer. Also called an Alcove or “Shop within a shop”, this layout creates individual spaces for products that are grouped together according to style or function.

Concept 52

Concept Retail Design Layout Design 52

Retailing Insight

JANUARY 22, 2024

I f you’re planning to expand your business into new markets or launch new products, you need to find your target markets to maximize your success. A target market is a group of people, also known as end users, that are identified to be your product or services best potential customers. Who Is Your Customer?

Marketing 52

Marketing Target Market Gifts Social Media 52

Rose

MARCH 24, 2020

However, now that the customer is empowered with so many more shopping options than ever before, you are much more likely to hear retail designers talk about the increased importance of customer experience — and to hear the new nature of retail described as experiential and aspirational. Extreme Personalization.

Visual Merchandising 64

Visual Merchandising Merchandising Art Display 64

RetailMinded

JULY 17, 2022

This will help companies create targeted marketing campaigns that are more likely to result in conversions. One of the most important aspects of marketing is customer segmentation — dividing customers into groups based on shared characteristics. Another way that AI is driving marketing is through the use of voice technology.

Marketing 94

Marketing Customer Engagement Engagement Strategy 94

Inside Retail

AUGUST 15, 2022

Millennials are now the largest generation of buyers in Australia, and the prime target market for brands looking to future-proof their customer base and stay relevant with Australia’s most powerful consumers. This is a large generation of savvy consumers, who are coming into the peak of their purchasing power.

Advertising 130

Advertising Social Media Consumer Target Market 130