Inside Retail

APRIL 8, 2024

The family-run business opened its first shop in the Royal Arcade in the Sydney suburb of Double Bay in October 1989 and currently has three locations after opening and closing stores locally and overseas. It fosters a sense of community and strengthens the brand presence in targeted markets”.

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Inside Retail

MARCH 27, 2024

The first-of-its-kind collaboration demonstrates the influence retail has on consumer behaviour beyond just checking out. Bringing its fashion lens to the Cancer Council’s research, The Iconic aims to motivate consumers to make more informed and healthier styling choices.

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Inside Retail

SEPTEMBER 3, 2023

The plan from the beginning was to make something that would synergise with the Aje Collective’s other businesses, and which complemented the health-focused lifestyle Norris saw in Aje’s target market. Being a purposefully slow experience in a fast-paced shopping mall does have its disadvantages, though. Source: Supplied.

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Inside Retail

FEBRUARY 25, 2024

L’Occitane purchased Dr Vranjes Firenze in January this year for a reported US$164 million, or approximately 12 times its core earnings, from Bluegum Capital Partners, a European private equity fund that specialises in consumer brands. Dr Vranjes Firenze was founded by Dr Paolo Vranjes in 1983 from a small shop in the heart of Florence.

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Inside Retail

JULY 6, 2023

And Pet Circle is poised to capitalise on this growing market though it won’t take any unnecessary risks to do so, according to chief financial officer Paul Jamison. It’s clear that Pet Circle sees the opportunity to lead the market, however. Even within Pet Circle’s more traditional wheelhouse, there is growing competition.

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Inside Retail

FEBRUARY 22, 2024

Southeast Asia’s growing middle class presents a significant opportunity for Australian and New Zealand brands in the agricultural, food and beverage, and health and wellness sectors, but cultural differences and language barriers are key challenges to connecting with this market.

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Inside Retail

AUGUST 11, 2023

But is the retail industry really living up to the promise of creating products that all consumers, with a variety of physical, visual, and neurological needs, can use? How large is the market for accessible products? The reality is that there is no one example of what a disabled consumer looks like.

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Inside Retail

DECEMBER 3, 2023

It’s time to target people, not browsers. Shopper behaviours are changing rapidly as consumers grapple with the effects of skyrocketing inflation. So how do you know how, when and where Aussies are shopping and reach the right consumer for optimal digital impact in a sea of brand switching?

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Inside Retail

FEBRUARY 26, 2024

With consumer preferences shifting rapidly and technological advancements setting new standards, businesses are constantly seeking innovative solutions to enhance customer experiences and drive revenue growth. The ‘why’ needs to focus on improving consumer experience and employee experience,” he pointed out.

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Inside Retail

JULY 3, 2022

Located at The Forum Shops at Caesars Las Vegas, the store will be twice the size of the retailer’s biggest store in Australia and feature a DJ stage, basketball court and countless other experiential elements. We recently spoke with Culture Kings founder and CEO Simon Beard about the store and what it will take to crack the US market.

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Creative Displays Now

APRIL 4, 2023

The consumer packaged goods (CPGs) market is extremely competitive. We are sharing some easy tips and tricks for designing displays that spark consumer interest and ultimately boost your in-store sales. The following tips will help you develop effective POP displays for your consumer packaged goods: 1.

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Retail Bound

MAY 11, 2023

For many D2C consumer product companies selling on Shopify or Amazon, one question always comes up: “Should I be selling to other retail channels?” Online retail is very effective and sometimes the best way to start selling to consumers. Some important questions to ask yourself include: – Who is your target market?

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Retail Bound

FEBRUARY 27, 2024

Retail Stores Retail stores offer a physical space for customers to shop in-person. Additionally, businesses must adhere to Amazon’s strict policies and guidelines, which can be time-consuming and costly. However, retail stores also offer a unique shopping experience that can’t be replicated online.

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Inside Retail

MARCH 14, 2024

One brand that is benefitting from this booming market is the Australian-owned and manufactured skincare business Cinch Skin, which is ready to scale globally after experiencing 500 per cent revenue growth in the past year, six years after being founded in 2016. It also sold products online and direct-to-consumer (DTC) via its own website.

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Inside Retail

APRIL 28, 2021

Ask any consumer to name a fast fashion retailer and they probably think of H&M, Zara or Gap. Yet, Shein was the most downloaded fashion shopping app on Apple’s app store in Australia at the end of March 2021. In a way, the frequent changes to Shein’s product catalogue helps to gamify the shopping experience.

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Retail Bound

DECEMBER 19, 2023

In recent years, online marketplace sites such as Amazon and Walmart have gained immense popularity among consumers. These platforms not only offer a wide variety of products but also provide a convenient and hassle-free shopping experience. Are you a product brand looking to launch your new products?

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Inside Retail

SEPTEMBER 15, 2021

British expats are the key target market of online grocery store British Corner Shop, which services over 150 countries around the globe with over 10,000 popular products, from Marmite to McVities. It has over 500,000 regular shoppers globally, with its biggest markets being Europe, the US, Canada and Australia.

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Retail Bound

JANUARY 18, 2023

This decision can be influenced by many factors, such as the product’s target market, its price point, and its shelf life. The product’s target market. The Product Target Market. When new products are developed, it is important to consider the target market.

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Creative Displays Now

MARCH 8, 2022

From the moment consumers step foot in a store, they start making purchasing decisions based on what they see. Visual merchandising is a marketing practice that retailers and consumer products companies use to capture people’s attention so they’re more likely to purchase something. Visual Merchandising Explained.

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Retailing Insight

MAY 2, 2024

In fact, a Kantar Media 2023 survey found that Marketers DID LIKE online video ads, influencers, social media ads and social media content stories. But the actual global consumer DID NOT like, nor respond to, online mobile, social media ads, online display ads, video streaming ads, newspaper ads or music streaming ads.

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RetailMinded

MARCH 31, 2021

Success in the retail business isn’t as simple as providing consumers with the opportunity to buy your products. You may have already thought about your ideal customers and consumers, what they’re looking for, and their preference on how to shop. With the rise of e-commerce, retail companies are able to step-up their game.

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Inside Retail

APRIL 25, 2021

Most visible, however, was the decision to discontinue its sexualised marketing as consumer preferences had clearly moved on. This included the images on in-store photos, gift cards and shopping bags. A new, brighter store design was introduced and it quit playing loud, thumping music in its shops.

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Retail Bound

FEBRUARY 21, 2023

A frequent question we hear from consumer product startups, is “Is my product right for retail?” First and foremost, you should think about the product itself and the target market that it’s intended to reach. Is the product something that would attract customers in a store, catalog, or TV shopping setting?

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Inside Retail

JUNE 20, 2022

Saskia Fairfull, an industry consultant, believes that Hong Kong and other cities such as Shanghai are leading the way in bringing together physical and digital shopping experiences as their customers are a lot more familiar with technology and smart devices. Online shopping trends. Evolution not revolution. AR is here to stay.

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Inside Retail

JULY 20, 2023

For medium-to-large retailers, it’s mission-critical to understand the dynamics between consumers and the brands they love. It’s only when retailers can successfully align their value propositions with the desires and preferences of their core consumer base that they can forge deeper connections with customers and foster true brand loyalty.

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RetailMinded

OCTOBER 1, 2023

Utilizing platforms like Publicity Marketplace can provide a gateway to connect with marketing professionals who can aid in navigating these complexities. Understanding Your Audience Any effective marketing strategy is based on a profound understanding of the target market.

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Retail Bound

APRIL 4, 2022

In the era of Covid induced online shopping, many product startups are asking why bother selling to retail stores at all? and “Besides, I can just as easily sell directly to consumers from my website, with no middleman, and probably make more money”. Here are three retail store benefits product startups don’t often consider: . #1

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RetailMinded

DECEMBER 7, 2021

Stores are reopening and people are interested in shopping in person. It is also important for small businesses to personalize the shopping experience. For online shopping, it is a good idea to learn more about virtual reality. Businesses can also customize the shopping experience using chatbots. Personalization.

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Frank Mayer

NOVEMBER 20, 2020

This year’s pandemic has altered everything from the way we work to the way we shop. With COVID-19 heavily impacting retail and the way consumers shop, we break down how retail displays are playing a crucial role during the pandemic as well as how this period will influence display design in the future.

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RetailMinded

JULY 9, 2021

Let’s face it; technology opened a myriad of marketing channels and so did the pandemic. The social distancing restriction for example meant that more people are shopping online than in brick-and-mortar stores. This means, for your marketing campaign to be effective you must begin by understanding where to find your ideal customers.

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Strategy Marketing Social Media Advertising 98

E Delevry

JUNE 17, 2021

Al Gerrie, founder and CEO of ZigZag explains the need for better education to prevent consumers falling victim to delivery scams. With the rise in online shopping, delivery and returns services understandably became a target for fraudsters. Educating consumers. An increasing problem.

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Target Market Consumer Shopping Strategy 52

Compliantia

DECEMBER 29, 2022

Research cited by RetailDive indicates that consumer spending on goods like apparel, accessories, and footwear declined by 15.7% Relevant to your target market. Your visual merchandising should resonate with your target customers. As UBS analysts Jay Sole mentioned on RetailDive, “U.S. Let’s get started! Promotions.

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Inside Retail

APRIL 5, 2022

IR: Will this store look and feel different from other Sheike stores, since it’s your first one outside of a shopping centre? A lot of these pieces – click-and-collect, or store-to-door – really enhance her store experience and allow her to shop with ease. What have the last few years been like?

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Inside Retail

AUGUST 12, 2021

This week, online marketplace The Iconic became the first major ANZ retailer to launch a tailored shopping destination for people with disability, marking a major step forward for inclusivity in fashion. It’s been a major oversight and market failure. Push for change. The move follows pressure from others in the industry to step up.

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Retail Bound

FEBRUARY 1, 2023

If you startup or D2c looking to take your product to the retail channels like stores, catalog companies, and maybe even TV shopping networks, it is important to know what strategies will be most successful. Get help: Getting into retail can be complex and time consuming. Here are 10 tips that can help make the process smoother: 1.

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Social Media Target Market Strategy Promotion 52

Mike Anthony

MARCH 27, 2023

“How much money should I spend on consumer marketing versus shopper marketing?” Different brands, different consumers, different shoppers, different channels. In fact this piece of shopper understanding is critical to the creation of any shopper marketing activity. A housewife shops on behalf of the entire family.

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Inside Retail

AUGUST 30, 2022

While the index – which provides insight into actual and intended spending patterns – shows consumer spending is generally healthy, it also reveals a deeper undercurrent. Many retailers have built up tremendous consumer goodwill over recent years. per cent from the same month last year. Getting personal.

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