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As Millennials grow up, their toddlers and tweens present a new target market

Inside Retail

Millennials were both the target market and, in some cases, the founders of this new breed of retail business, so it’s no surprise that many of them focused on fashion and other discretionary purchases relevant to consumers in their mid-20s. The brand’s target market is parents of young children between three and 10 years aold.

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How TikTok Changed the Way Consumers Shop

Retail Bound

This unique combination of entertainment, convenience, and shopping is not only helping to redefine retail, but also to foster a sense of community that allows brands to connect with their audience on a unique global level. Looking Ahead Shopping on TikTok — or any social platform, in general — isn’t going away any time soon.

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Goodbyes’ roadmap for national expansion and a store in every city

Inside Retail

Goodbyes is Australia’s largest bricks-and-mortar resale service and secondhand shopping experience. Its hybrid consignment model and curated in-store shopping experience have made it a go-to destination for economic and environmental shoppers who still want to be fashion-forward. And then of course, impact.

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Fine jewellery in your 50s: Meet the matriarch proving age is just a number

Inside Retail

The family-run business opened its first shop in the Royal Arcade in the Sydney suburb of Double Bay in October 1989 and currently has three locations after opening and closing stores locally and overseas. It fosters a sense of community and strengthens the brand presence in targeted markets”.

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Her Black Book raises $1.6 million three months after launch

Inside Retail

Premium fashion shopping app, Her Black Book, has bagged $1.6 Their attitude, grit and deep understanding of the target market makes this business highly scalable and a company to watch.”. million in an oversubscribed round led by Andrew Hagger, the CEO of Australia’s largest private investment group Tattarang.

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Retail Innovation Roundup: 9 Trends and Technologies That are Changing How Consumers Shop

Retail Times

We don’t need to tell you that the days of traditional shopping are behind us. Whether it’s curbside pick up, cause based marketing, or social shopping — the way retailers are doing business is rapidly evolving. Social shopping. Shopping habits are increasingly digital, and brick and mortar retailers have had to respond.

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Shopify brings social commerce to Pinterest Australia

Inside Retail

And, more people are shopping online than ever before – 450 million of which are using Pinterest. million merchants using Shopify can tap into the purchasing power of over 450 million Pinterest users by building thoughtful, targeted marketing campaigns.”. Expanding the Pinterest channel globally will mean that the more than 1.7