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How Aussie start-up Furlong & Gale is tapping into the timeless style of suits

Inside Retail

Minimalism is very much the mood this season, with refined tailoring, monochromatic colour palettes, sleek slip styles, and denim taking over. Tailored separates were in almost every collection, alongside tonal dressing with the occasional pops of red,” said Veals. Our pattern-maker is absolutely incredible.

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Alibaba exec talks about how Australian businesses can target SEA and China

Inside Retail

“Many SMEs in Australia may struggle to navigate the complexities of entering new markets and establishing the right networks. Our service addresses this challenge by providing a curated selection of potential partners tailored to each business’ specific needs and capabilities,” she told Inside Retail.

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From virtual models to marketing, how fashion brands are using AI today

Inside Retail

During the pandemic, bricks-and-mortar shops were off limits and online shopping had to up its game. Sydney-based brand Injury also allows customers to shop for digital clothing modelled by avatars. Marketing: AI can also help provide insights into the ideal target market for a product.

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What The Iconic’s partnership with Cancer Council signals about retail’s power

Inside Retail

“Utilising our channels and stylists to promote practicality and accessibility of sun-safe behaviour through a fashion lens also provided a new way to engage with segments of their target market outside of their traditional marketing ecosystem,” said Robinson.

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Smarter data: Reach high-propensity shoppers and deliver optimal digital impact

Inside Retail

It’s time to target people, not browsers. So how do you know how, when and where Aussies are shopping and reach the right consumer for optimal digital impact in a sea of brand switching? By targeting this audience with tailored marketing messages, you can increase the likelihood of conversion and achieve a higher ROI.

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Tips and Tricks for Creating Effective Displays for CPGs

Creative Displays Now

While you can opt for pre-designed stock displays, they are not tailored to your products, and you could wind up with a design similar to a competitor’s. Taking time to explore your target market will help your brand determine the best way to capture shoppers’ attention in stores.

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The Iconic prompts industry to ‘take notice’ of people with disabilities

Inside Retail

This week, online marketplace The Iconic became the first major ANZ retailer to launch a tailored shopping destination for people with disability, marking a major step forward for inclusivity in fashion. While we are proud to be launching this tailored edit, in doing so we recognise that there’s much more work to do.

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