Inside Retail

AUGUST 6, 2024

When brands align their strategies with these fundamental drives, they can better meet customer needs and foster deeper loyalty. By understanding these underlying motivations, brands can craft more targeted marketing campaigns, offer relevant products, and create meaningful customer experiences.

Shopping 130

Shopping Outdoor Target Market Engagement 130

Inside Retail

FEBRUARY 20, 2024

In this article, we will delve into the top five e-commerce tips that should be at the forefront of your strategy, with a keen focus on driving growth not only within the digital realm but across your entire business. Implement AI-powered personalisation Personalisation is no longer a luxury but a necessity in the e-commerce landscape.

Tailored 246

Tailored Social Media Strategy Target Market 246

RetailMinded

JULY 9, 2021

This post highlights some of the marketing strategies businesses can deploy to not find new customers and keep existing ones. Let’s face it; technology opened a myriad of marketing channels and so did the pandemic. You can partner with other businesses just to target your brand name to gain traction among your target market.

Strategy 98

Strategy Marketing Social Media Advertising 98

Inside Retail

MARCH 4, 2024

“Given this demographic’s consumption footprint is big and growing there is a call for brands to re-evaluate their marketing strategies; a critical starting point for brands to better diversify their marketing materials and strategies is to gain an intimate insight and understanding of their target audience,” Kopanidis told Inside Retail.

Beauty and Health 264

Beauty and Health Hobbies Fashion Marketing 264

Retail Bound

OCTOBER 22, 2024

If you want to reach your target market, you need to be where they are shopping. And these days, more and more people are doing their shopping in physical stores rather than online. The following tips can help product startups successfully launch their product in the retail market: 1. Define your target market.

Target Market 52

Target Market Strategy Planning Marketing 52

Inside Retail

MARCH 27, 2023

During the pandemic, bricks-and-mortar shops were off limits and online shopping had to up its game. Sydney-based brand Injury also allows customers to shop for digital clothing modelled by avatars. Marketing: AI can also help provide insights into the ideal target market for a product.

Fashion 246

Fashion Marketing Target Market Tailored 246

Inside Retail

SEPTEMBER 3, 2023

The plan from the beginning was to make something that would synergise with the Aje Collective’s other businesses, and which complemented the health-focused lifestyle Norris saw in Aje’s target market. Being a purposefully slow experience in a fast-paced shopping mall does have its disadvantages, though.

Planning 246

Planning Beauty and Health Target Market Location 246

Creative Displays Now

NOVEMBER 20, 2024

Here are some beauty product placement strategies to add interactive elements to your setups: Use the Try-Before-You-Buy Technique Creating a beautiful display is always an effective way to get noticed, but making it interactive is the best way to be remembered. You want customers to interact with your brand and form meaningful connections.

Beauty and Health 98

Beauty and Health Display Visual Merchandising Merchandising 98

Inside Retail

MARCH 17, 2025

As e-commerce, smartphones and social media have become a bigger part of consumers everyday lives, retailers have embraced solutions and technology to provide a seamless shopping experience for consumers across all channels, from in-store to mobile to online. But how does this differ from omnichannel retail?

Social Media 165

Social Media Target Market Tailored Shopping 165

Retail Times

APRIL 6, 2021

We don’t need to tell you that the days of traditional shopping are behind us. Whether it’s curbside pick up, cause based marketing, or social shopping — the way retailers are doing business is rapidly evolving. Have a look and see if you can incorporate these into your retail strategy. Social shopping.

Shopping 104

Shopping Consumer Social Media Strategy 104

Inside Retail

JUNE 16, 2024

While most people agree on things like the security of your online checkout and the safe delivery of parcels, there are some interesting nuances between the generations – which you can use to help shape a delivery strategy that lives up to your customers’ expectations. Let’s take a look at the research findings.

Target Market 264

Target Market Tailored Other Strategy 264

Inside Retail

OCTOBER 9, 2024

million followers on TikTok since launching in 2020 and is poised to surpass nine figures in annual revenue this year, thanks to its steadfast target market of tweens and teens. As Priceline expands its offering of brands like Bubble, it will also need to adapt its social media marketing strategy. “We

Marketing 130

Marketing Target Market Social Media Strategy 130

Inside Retail

APRIL 25, 2021

However, A&F’s recent financial figures and strategy actually show a brand that is firmly in recovery mode, with a focus on more on-point marketing messaging and fewer stores, as sales are shifted to its digital channels. . This included the images on in-store photos, gift cards and shopping bags.

Expansion 223

Expansion Fashion Marketing Target Market 223

Inside Retail

AUGUST 14, 2024

Adding to that, shopping behaviour has largely moved towards online shopping and more and more people prefer to shop online. This gives us the benefit of being on these platforms at the same time and being able to reach the Indian market that shops in this way.

Expansion 130

Expansion Fashion Strategy Marketing 130

Inside Retail

APRIL 8, 2024

The family-run business opened its first shop in the Royal Arcade in the Sydney suburb of Double Bay in October 1989 and currently has three locations after opening and closing stores locally and overseas. It fosters a sense of community and strengthens the brand presence in targeted markets”.

Target Market 130

Target Market Expansion Location Strategy 130

Inside Retail

AUGUST 30, 2022

We look at some of the strategies we’re more regularly discussing with our retail industry clients. Multi-speed growth across channels brings retailers’ omnichannel experience and strategy further into the frame. The target market for this product can be found within the product’s Target Market Determination.

Target Market 26

Target Market Rhythm Consumer Shopping 26

Inside Retail

APRIL 28, 2021

Yet, Shein was the most downloaded fashion shopping app on Apple’s app store in Australia at the end of March 2021. Any consumer research pointing towards the importance of fulfilment in the online shopping experience should probably ignore the success of Shein and its completely underwhelming delivery service.

Fashion 162

Fashion Social Media Target Market Consumer 162

Inside Retail

FEBRUARY 25, 2024

These acquisitions reflect the group’s strategy for building a geographically balanced brand portfolio of premium beauty and fragrance brands. Dr Vranjes Firenze was founded by Dr Paolo Vranjes in 1983 from a small shop in the heart of Florence. Who is Dr Vranjes Firenze?

Department Stores 130

Department Stores Boutique Expansion Strategy 130

Inside Retail

JUNE 27, 2022

India’s beauty and personal care market is projected to reach US$21 billion in 2025, and the rising adoption of online shopping and greater product penetration in secondary cities are also contributing to the market’s enlargement. Holistic expansion strategies. Consumers are at the heart of all we do.

Consumer 130

Consumer Target Market Expansion Curate 130

Inside Retail

JANUARY 8, 2024

From Shein to Chanel, Skims to Supreme, more and more retailers seem to be investing in temporary brick-and-mortar locations, more commonly known as pop-up shops. Pop-up shops today are on steroids, and they are everywhere. A report by global research and analytics firm IBISWorld states that pop-up shops generated approximately US$14.5

Engagement 130

Engagement Shopping Artistic Marketing 130

Inside Retail

AUGUST 26, 2024

The strategy behind the brick-and-mortar retail is really about building brand awareness, ” Tamalin Morton, Adore Beauty’s outgoing CEO, told Inside Retail on a call for investors and analysts on Monday. It’s one of three pillars in our growth strategy and we want to bring the Adore Beauty brand to life in a physical form,” she added.

Social Media 113

Social Media Strategy Concept Form 113

CAAD

MARCH 28, 2025

It includes: Augmented Reality (AR) Overlays digital elements onto the physical environment, enhancing the shopping experience. Extended Reality (XR) in Retail is redefining the shopping experience, breaking down barriers between the physical and digital worlds. Nike Fit uses 3D scanning to find the perfect shoe size.

Design 52

Design Fashion Shopping Visual Merchandising 52

Inside Retail

JUNE 20, 2022

Saskia Fairfull, an industry consultant, believes that Hong Kong and other cities such as Shanghai are leading the way in bringing together physical and digital shopping experiences as their customers are a lot more familiar with technology and smart devices. Online shopping trends. Evolution not revolution. AR is here to stay.

Art 130

Art Social Media Strategy Reimagine 130

RetailMinded

OCTOBER 1, 2023

Utilizing platforms like Publicity Marketplace can provide a gateway to connect with marketing professionals who can aid in navigating these complexities. Understanding Your Audience Any effective marketing strategy is based on a profound understanding of the target market.

Strategy 52

Strategy Social Media Display Engagement 52

Inside Retail

NOVEMBER 14, 2022

Shoppes at Londoner is the latest project from Sands Retail and, together with developments at the Venetian, Four Seasons and the Parisian on the Cotai Strip, constitutes Sands Shoppes Macao, the largest duty-free luxury shopping experience in Macao. It is part of Sands Retail’s vision to bring ‘the best of London to Macau’. The story so far.

Social Media 130

Social Media Shopping Target Market Perspective 130

Inside Retail

MARCH 27, 2024

Inside Retail spoke to The Iconic’s chief marketing officer , Joanna Robinson, to unpack the strategy that propelled this successful campaign. “As The reach of creators The Iconic tapped into its community of content creators that reach a Gen Z audience to execute the partnership’s social media strategy.

Social Media 130

Social Media Fashion Engagement Promotion 130

RetailMinded

JULY 29, 2023

According to McKinsey & Company , 75% of consumers are exploring new shopping behaviors, indicating a significant change in their preferences and priorities. I’ll then suggest some effective strategies that independent retailers can use to stay ahead of the competition. So let’s get to it!

Strategy 52

Strategy Consumer Social Media Customer Engagement 52

RetailMinded

JULY 29, 2023

According to McKinsey & Company , 75% of consumers are exploring new shopping behaviors, indicating a significant change in their preferences and priorities. I’ll then suggest some effective strategies that independent retailers can use to stay ahead of the competition. So let’s get to it!

Strategy 52

Strategy Consumer Social Media Customer Engagement 52

Inside Retail

NOVEMBER 8, 2023

This kind of theming either limits the target market or sharpens it, depending on your view, but either way the concept appeals primarily to young females. Much of the merchandise is themed with well-known cartoon characters like Mickey Mouse, Winnie the Pooh and characters from the Peanuts cartoon.

Merchandising 130

Merchandising Home Furnishings Target Market Concept 130

Creative Displays Now

MARCH 4, 2024

Whether you’re an experienced product developer or new to the retail industry, you must know strategies for introducing customers to your products and continuing to grow revenue. In most cases, consumer product manufacturers use a combination of online and offline marketing strategies to reach as many customers as possible.

Retail Marketing 52

Retail Marketing Strategy Marketing Social Media 52

Creative Displays Now

MARCH 8, 2022

It’s a crucial strategy to make your products stand out in a competitive retail space. Since then, the market has become saturated with competition. Now, visual merchandising is an essential strategy that brands use to sell more products inside the store. In-Store Shopping Experience. Target Market.

Visual Merchandising 97

Visual Merchandising Merchandising Display Promotion 97

Inside Retail

APRIL 5, 2022

IR: Will this store look and feel different from other Sheike stores, since it’s your first one outside of a shopping centre? A lot of these pieces – click-and-collect, or store-to-door – really enhance her store experience and allow her to shop with ease. How mature would you say your online offering is today?

Marketing 130

Marketing Planning Space Engagement 130

RetailMinded

MARCH 31, 2021

You may have already thought about your ideal customers and consumers, what they’re looking for, and their preference on how to shop. Even though this knowledge already gives you a way to focus your business identity and market niche, you must still consider your client base on a broad scale for this creates a better opportunity for success.

Advertising 119

Advertising Target Market Consumer Perspective 119

Inside Retail

NOVEMBER 3, 2022

Back in October, the online marketplace teamed up with global real estate giant Simon and Shop Premium Outlets to bring US brands to Chinese consumers through a series of livestream shopping events. Global Shopping Festival and throughout the holiday season. Global Shopping Festival and throughout the holiday season.

Shopping 130

Shopping Beauty and Health Consumer Engagement 130

Retail Bound

NOVEMBER 21, 2023

This unique combination of entertainment, convenience, and shopping is not only helping to redefine retail, but also to foster a sense of community that allows brands to connect with their audience on a unique global level. Looking Ahead Shopping on TikTok — or any social platform, in general — isn’t going away any time soon.

Consumer 52

Consumer Shopping Social Media Perspective 52

Inside Retail

MARCH 26, 2024

It’s no secret that many companies rely heavily on consumer-generated data to inform many activities, from product development and strategic planning to targeted marketing campaigns. Marketers everywhere are talking about it. Try navigating that minefield alone.

Tailored 130

Tailored Engagement Reimagine Department Stores 130

Greater Group

JULY 27, 2023

A company must connect its design vision with its commercial fitout strategy to be able to communicate it effectively to its fitout provider, and ultimately, complete a fitout best equipped to achieve its business goals. Relate these common words to the company branding and the needs of the target market.

Strategy 52

Strategy Design Target Market Layout 52