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As Millennials grow up, their toddlers and tweens present a new target market

Inside Retail

Millennials were both the target market and, in some cases, the founders of this new breed of retail business, so it’s no surprise that many of them focused on fashion and other discretionary purchases relevant to consumers in their mid-20s. The brand’s target market is parents of young children between three and 10 years aold.

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5 Retail Marketing Strategies to Drive Sales

Creative Displays Now

Whether you’re an experienced product developer or new to the retail industry, you must know strategies for introducing customers to your products and continuing to grow revenue. There are three primary types of retail marketing. Today, online marketing has revolutionized everything. What Is Retail Advertising?

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From virtual models to marketing, how fashion brands are using AI today

Inside Retail

During the pandemic, bricks-and-mortar shops were off limits and online shopping had to up its game. The size of AI in the retail market exceeded US$2 billion in 2020 according to Global Market Insight and is expected to grow at more than 30 per cent between 2021 and 2027. What new opportunities can AI provide?

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5 Marketing Strategies To Help You Find New Customers

RetailMinded

This post highlights some of the marketing strategies businesses can deploy to not find new customers and keep existing ones. Let’s face it; technology opened a myriad of marketing channels and so did the pandemic. You can partner with other businesses just to target your brand name to gain traction among your target market.

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How retail left the Baby Boomer generation and its “silver economy” on the table

Inside Retail

Whether marketers are subconsciously ageist or they’ve gotten distracted riding the Millennial branding and Gen Z social media wave all the way to the bank is still up for debate. Marketing efforts and budgets are mostly directed towards younger consumers despite their lack of loyalty and shrinking disposable income. “If

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Fine jewellery in your 50s: Meet the matriarch proving age is just a number

Inside Retail

The family-run business opened its first shop in the Royal Arcade in the Sydney suburb of Double Bay in October 1989 and currently has three locations after opening and closing stores locally and overseas. During this time the business expanded into Melbourne and other markets. In those days no one else was holding such events.

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Achieving Business Goals: Media Marketing

Retailing Insight

M edia Marketing is comprised of many forms of advertising and is the process of creating desirable products or services and distributing them in such a way that increases their charisma. I will not be giving all the methods but have tried to cull the best media marketing for retail stores, publishers and product makers.