Inside Retail

NOVEMBER 28, 2023

Email marketing flows are crucial for crafting a seamless and personalised customer journey. With Klaviyo , an intelligent marketing automation platform, retailers can set up automated email flows triggered by specific customer actions, ensuring timely and relevant communication.

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Inside Retail

FEBRUARY 5, 2024

The Body Shop has signed an agreement to sell its business in most of mainland Europe and parts of Asia, representing about 14 per cent of the company’s external revenue, RetailWeek reported. ” The sale follows the acquisition of The Body Shop by private equity firm Aurelius from Natura & Co for US$259.7 million. .”

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Inside Retail

JUNE 15, 2022

The Reject Shop has tapped a former senior Bunnings and Officeworks executive as its new CEO. Phil Bishop, who was most recently director of merchandise & marketing at Bunnings, also served as COO at Officeworks. The post The Reject Shop names its new CEO appeared first on Inside Retail. Phil Bishop (LinkedIn).

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Inside Retail

DECEMBER 5, 2023

A 2023 BFCM Aftermath Report by Klaviyo – an intelligent marketing automation platform – found that 25 per cent of all consumers and 32 per cent of Gen Z consumers are still holiday shopping post-BFCM. This week the company shares four strategies that retailers can leverage to capitalise on post-BFCM momentum and retain new customers.

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Inside Retail

OCTOBER 13, 2022

SMS marketing is a staple in today’s direct-to-consumer toolkit, opening new opportunities for customer engagement, retention, and revenue growth. The channel’s reach and popularity have extended to all corners of the world, including in Australia, where more brands and consumers are going mobile to not only communicate but shop.

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Inside Retail

NOVEMBER 16, 2023

As the annual Black Friday Cyber Monday (BFCM) shopping season nears, it’s not too late to review strategies to optimise sales during this key annual retail festival. Enter Klaviyo – an intelligent marketing automation platform with the tools to help retailers optimise their BFCM success.

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Bay Cities

SEPTEMBER 28, 2021

Considering retail displays for your marketing strategy? While the process of getting a display program with a retailer may seem daunting (especially for first-time brands), retail displays are one of the most profitable investments in marketing. A study by the Shop!

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Inside Retail

NOVEMBER 27, 2023

With the cost-of-living crisis and a sharp increase in interest rates over the past 12 months, shoppers are increasingly conscious of spending less, and shopping strategically to save money by searching for the best deal,” said Zahra. Overseas markets are typically ahead of the curve on technological developments due to geography.

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Retail Focus

FEBRUARY 13, 2023

Touchwood Shopping Centre in Solihull has continued to expand its leading offer with the arrival of Spanish fashion retailer Mango. The implementation of the strategy is paying dividends, cementing Touchwood’s position as the region’s must-visit retail destination.

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Inside Retail

DECEMBER 17, 2023

Such economic strain is leading to behavioural changes in the way consumers are shopping and planning their festive budgets. Consumers have been adopting various strategies to manage their budgets, but they expect more from brands to support their lifestyles. But this shouldn’t just be a retail race to the bottom.

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Retail Focus

FEBRUARY 27, 2024

Asian grocery store, Tian Tian Market , which opened in Wembley Park earlier this month (February 2024), has reported a 30% surge in foot traffic over the Lunar New Year weekend, compared to average weekday figures. Tian Tian signed a 15-year lease with Quintain for the 4,268 sq.

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Inside Retail

AUGUST 27, 2023

SMS competitions and personalised offers to VIP groups are a great place to start and let you create and nurture a captive audience – perfect for when you start rolling out those Black Friday marketing promos and updates. One example: Those handy SMS reminders for shoppers to return to abandoned shopping carts. Think again.

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Inside Retail

APRIL 10, 2024

A recent report by Euromonitor International shed light on the normalisation of secondhand shopping and the revival of repair culture, finding that the trend is particularly pronounced in the Asia-Pacific region, where consumers exhibit a strong inclination towards repairing and recycling goods.

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Inside Retail

AUGUST 12, 2021

In the past year, we’ve all navigated massive changes in many aspects of our lives — how we work, how we shop, how we socialise. In short, the old rules of influencer marketing were out — and to succeed, brands, like influencers, had to think outside the box. content creators.

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Inside Retail

FEBRUARY 19, 2024

The campaign entitled ‘Got You Looking’ created by Dentsu and Love Media is a master brand approach, maybe even a masterclass, in retail marketing featuring bold images and videos. This master brand campaign is designed to reignite the essence of our brand, sparking inspiration for and, in turn, create a better way to shop,” she added.

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Retail Focus

MAY 3, 2022

Some people choose to open a retail shop, which could be the start of something bigger later. The trend for in-store shopping today focuses on creating smaller, more affordable shops. The trend for in-store shopping today focuses on creating smaller, more affordable shops. Marketing strategy.

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Inside Retail

APRIL 2, 2024

In a world where technology, from smartphones to AI, is being integrated into almost every aspect of daily life, it may surprise some people to learn that the stationery market is thriving. One of the ways Papier optimises its omnichannel retail outlets is by considering why consumers seek out different shopping routes.

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Inside Retail

MARCH 15, 2023

Executing an omnichannel strategy is vital for gaining that competitive edge. Today, with the drastic changes in shopping behaviour, having an omnichannel plan is critical for bottom-line success. The guide includes: Three key dimensions your new omnichannel strategy must address to cater for your diverse shoppers.

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Inside Retail

FEBRUARY 1, 2024

It’s no secret performance marketing on social media platforms isn’t what it used to be but it’s where consumers reside. Meet the new players Meta’s Facebook and Instagram, alongside TikTok, have had a chokehold on performance marketing, but there is a new cohort of social media apps ready to offer a new platform for brands to leverage.

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Inside Retail

SEPTEMBER 29, 2023

This expansion is more than just a growth strategy; it’s a testament to Casetify’s ambition to capture a larger slice of the global tech accessory market. Together with its own e-commerce platform and third-party marketplaces such as Amazon, the brand is working to build a strong omnichannel strategy. “As

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RetailMinded

JULY 9, 2021

This post highlights some of the marketing strategies businesses can deploy to not find new customers and keep existing ones. Let’s face it; technology opened a myriad of marketing channels and so did the pandemic. You can partner with other businesses just to target your brand name to gain traction among your target market.

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Inside Retail

FEBRUARY 20, 2024

Millennials were both the target market and, in some cases, the founders of this new breed of retail business, so it’s no surprise that many of them focused on fashion and other discretionary purchases relevant to consumers in their mid-20s. The brand’s target market is parents of young children between three and 10 years aold.

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Inside Retail

MARCH 22, 2022

A 50-per-cent share of Brisbane’s Grand Plaza Shopping Centre has been acquired by EG Australian Core Enhanced Funds for an undisclosed amount. EG’s head of capital transactions, Sean Fleming, said Grand Plaza mall will benefit from the anticipated capital growth and cap rate compression across Australian retail markets this year. .

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Inside Retail

DECEMBER 18, 2023

McDonald’s latest restaurant concept goes after the Gen Z market with a calculated marketing trifecta of nostalgia, convenience and bespoke products. The branding power of nostalgia is no longer a secret weapon, with companies such as Mattel, Coke and Disney embracing the strategy. We know that everyday life can weigh us down.

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Retail Focus

FEBRUARY 21, 2024

If you walk up and down the aisles of supermarkets, clothes shops or even furniture stores, you will notice that more brands are shouting about their commitment to protecting the environment, be it via packaging or marketing messages. The post Sustainable shopping: what options are available to retailers?

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Inside Retail

NOVEMBER 29, 2023

It recently opened its first corporate office in Singapore, marking a significant milestone in the company’s expansion strategy. Both the Malaysian and Singaporean markets show immense potential and, as central hubs for our regional operations, provide efficient support for our expanding network of stores and brands.

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Inside Retail

MARCH 27, 2023

During the pandemic, bricks-and-mortar shops were off limits and online shopping had to up its game. The size of AI in the retail market exceeded US$2 billion in 2020 according to Global Market Insight and is expected to grow at more than 30 per cent between 2021 and 2027. What new opportunities can AI provide?

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Retail Focus

MARCH 5, 2024

Sitoo , a leading could-native Point of Sale (POS) and Unified Commerce Platform, has been recognised in the 2024 Gartner® Market Guide for Unified Commerce Platforms Anchored by POS for Tier 2 Retailers. Sitoo helps global fashion and lifestyle retailers create positive shopping experiences every time and everywhere.

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Inside Retail

MARCH 5, 2024

In the property market, things are slowing for now, but the record shortage of rental properties will continue to drive prices up for tenants, particularly in our capital cities. Research and consulting firm Fifth Dimension states that the second-hand market in Australia is now worth $60 billion and growing 25 per cent a year.

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Creative Displays Now

OCTOBER 11, 2023

So, what is seasonal merchandise, and how can you execute a seasonality strategy effectively? In this guide, we’ve outlined all you need to know about what seasonal merchandise is and five seasonal merchandising strategies you can implement for retail success. What Is Seasonal Merchandising?

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Inside Retail

MARCH 20, 2024

Kearney, a renowned global consultancy firm, recently unveiled its latest findings in the 2023 Global Retail Development Index (GRDI) report , shedding light on emerging market potentials and strategic pathways for retail expansion. China is the world’s largest retail market, accounting for almost 50 per cent of global retail transactions.

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Inside Retail

APRIL 28, 2021

The use of videos as part of a retail marketing strategy is a tried and tested method to catch consumers’ attention and drive sales. From TV shopping channels to online shopping, videos have demonstrated that they are the best method to connect with customers at the convenience of their own home.

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Inside Retail

OCTOBER 25, 2022

The oldest people in Gen Z are already 25, earning their own income and making their own shopping decisions. . If retailers want to embrace Gen Z, they need to embrace this generation’s fluidity in their shopping habits. A new generation of social marketing.

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Inside Retail

APRIL 10, 2024

Essentials have also been the priority for 74 per cent of American consumers in the last three months, with 31 per cent of Americans reducing non-essential purchases as their number on savings strategy, according to a survey conducted by NIQ.

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Inside Retail

JANUARY 21, 2024

In a strategic move to counter the fierce competition in China’s booming smartphone market , Apple recently took the unprecedented step of offering substantial discounts on its iPhones. But now, we are seeing item prices drop a lot earlier in a lot of markets within APAC,” she told Inside Retail.

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Inside Retail

APRIL 29, 2021

They were able to link customer IDs and preference data like hobbies, tastes, and purchase intentions, to make the in-store shopping experience more customised. We will continue to support data marketing that adapts to various B2C markets.”. Retailers, we’ve got the best content tailored just for you. Check it out here.

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Inside Retail

JUNE 10, 2021

The group has successfully enabled customers to shop seamlessly either online or in-store during the Covid-19 health crisis. Currently, most of the group’s stores have resumed trading across most markets. . The post Premier Retail sets record guidance as Covid strategies pay off appeared first on Inside Retail.

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