Inside Retail

NOVEMBER 16, 2023

As the annual Black Friday Cyber Monday (BFCM) shopping season nears, it’s not too late to review strategies to optimise sales during this key annual retail festival. Enter Klaviyo – an intelligent marketing automation platform with the tools to help retailers optimise their BFCM success.

Strategy 130

Strategy Engagement Planning Promotion 130

Inside Retail

APRIL 29, 2021

After the success of this campaign, the two companies will continue to work on new methods of collecting consumer data and improving customer engagement using zero-party data. They were able to link customer IDs and preference data like hobbies, tastes, and purchase intentions, to make the in-store shopping experience more customised.

Strategy 230

Strategy Hobbies Color Customer Engagement 230

Inside Retail

JULY 12, 2023

In the ever-evolving landscape of digital marketing , the demise of third-party cookies has emerged as a game-changing shift for marketers worldwide. Here’s a look at how the shift to a cookieless future will reshape marketing strategies, empower consumers, and enable personalised experiences that prioritise data privacy and trust.

Marketing 130

Marketing Customer Engagement Advertising Consumer 130

Inside Retail

MAY 19, 2023

Wilson Sporting Goods Co recently unveiled its first retail store in California, located within the well-known Third Street Promenade shopping district in Santa Monica. Time is a currency, so consumer time well spent in an interactive, engaging, experiential environment is critical,” he added.

Sporting Goods 130

Sporting Goods Marketing Social Media Engagement 130

RetailMinded

JULY 29, 2023

According to McKinsey & Company , 75% of consumers are exploring new shopping behaviors, indicating a significant change in their preferences and priorities. These statistics underscore the need for businesses to comprehend and adapt to the evolving currents of customer buying behavior. So let’s get to it!

Strategy 52

Strategy Consumer Social Media Customer Engagement 52

RetailMinded

JULY 29, 2023

According to McKinsey & Company , 75% of consumers are exploring new shopping behaviors, indicating a significant change in their preferences and priorities. These statistics underscore the need for businesses to comprehend and adapt to the evolving currents of customer buying behavior. So let’s get to it!

Strategy 52

Strategy Consumer Social Media Customer Engagement 52

Inside Retail

JANUARY 15, 2024

Digital strategies to decode Gen Z” was the topic of one of the opening panels. A few ways that H&M is attempting to differentiate the in-store shopping experience in various locations is by having specially curated Spotify playlists for specific stores or having a different noted fragrance for a store. per cent.

Social Media 246

Social Media Engagement Consumer Artistic 246

Inside Retail

NOVEMBER 14, 2022

Having embraced digital shopping channels during the pandemic, Australian consumers have become well used to the personalisation and tailored content offered online. So how can physical retail stores replicate the experience and deliver an equally personalised interface for customers?

Engagement 289

Engagement Customer Engagement Strategy Promotion 289

Retail Focus

APRIL 4, 2024

Expert Manager at Univers Retail | Ephemeral Retailing Specialist | Published Author | Speaker In the dynamic and ever-evolving landscape of contemporary business, the concept of digital transformation has emerged as a pivotal force shaping industries and strategies at an unprecedented pace.

Social Media 147

Social Media Strategy Balance Engagement 147

Inside Retail

FEBRUARY 11, 2024

Australian athleisure brand LSKD has appointed its first chief retail officer, the former director of retail for Lululemon ANZ Alex Shaughnessy, as part of its strategy to become a world-class retailer. As an omnichannel retailer, making it easier to shop the brand is the main priority, Shaughnessy told Inside Retail. “A

Planning 264

Planning Strategy Expansion Shopping 264

Inside Retail

MARCH 7, 2024

Despite a slight dip in 2020, the global apparel market is set to grow to about US$2 trillion by 2028, from US$1.79 Locally, women’s apparel represents the largest segment with an estimated market volume of US$11.86 billion; the men’s apparel market is about half of that, worth US$6.35 billion apparel industry in Australia.

Apparel 130

Apparel Boutique Fashion Expansion 130

Retail Focus

NOVEMBER 7, 2023

Hyperphysical experiences benefit retailers, particularly in appealing to the Gen Z audience, who seek more than just a transactional shopping process. Brands can use hyperphysical retail to create brand awareness, enhance word-of-mouth strategies, and increase sales. Hyperphysicality is not a temporary trend.

Engagement 147

Engagement Customer Engagement Layout Display 147

Inside Retail

NOVEMBER 27, 2023

In the ever-evolving retail landscape, technology has swiftly moved from being a novelty to becoming the linchpin of both operational and customer-centric strategies. The modern shopper seeks a tailored shopping experience, and generative AI emerges as a powerful tool in the retailer’s arsenal to meet this demand.

Consumer 147

Consumer Engagement Shopping Pattern 147

Inside Retail

SEPTEMBER 21, 2023

It may feel a little early, but as a high-stakes shopping event for Australian retailers, Black Friday Cyber Monday is pivotal to the challenge of effectively connecting with customers. The focus for BFCM has now shifted to delivering a seamless and personalised shopping experience aimed at engaging customers in a meaningful way.

Engagement 130

Engagement Strategy Promotion Customer Engagement 130

Retail Focus

JUNE 22, 2023

Original research of over 1,000 UK shoppers by ADvendio showed the impact of customer engagement via traditional advertising was diminishing, with UK shoppers saying they ignore over half (56%) of digital advertising they see, while 54% of search ads also go unnoticed by UK consumers.

Curate 130

Curate Consumer Advertising Social Media 130

Inside Retail

OCTOBER 9, 2023

It’s a strategic play that aims to redefine the shopping experience, bridging the gap between in-store and online retail. The story so far “We know that our customers appreciate online shopping, and increasingly look for the convenience of being able to shop and be inspired where, when and how they choose,” she told Inside Retail.

Fashion 130

Fashion Engagement Shopping Customer Engagement 130

Inside Retail

NOVEMBER 14, 2023

As the year-end shopping season kicks off, Zalora , one of Asia’s leading online fashion retailers, and part of Global Fashion Group (GFG), is ramping up its marketing to capture consumers’ attention. As more customers added these items to their shopping carts, their prices dropped daily.

Fashion 130

Fashion Tailored Engagement Shopping 130

Retail Focus

NOVEMBER 22, 2023

The holiday season’s magical air of celebration and joy influences how people shop and engage with brands. Luxury pop-up stores become essential brand levers amid the bustling atmosphere, presenting a distinct and enchanting shopping experience for consumers.

Social Media 162

Social Media Gifts Jewelry Curate 162

Inside Retail

FEBRUARY 8, 2022

It’s a way for consumers to show their loved one’s admiration and gratitude on a love-filled day, yet as the global supply chain disruption lingers into 2022, consumers are becoming more reluctant in purchasing presents for this shopping event. Storing data from all used channels in one platform is becoming the norm for retail marketers.

Gifts 130

Gifts Customer Retention Customer Engagement Consumer 130

Inside Retail

SEPTEMBER 25, 2023

Rajesh Grover, group vice president of digital and omnichannel, believes the common point across all industries these days is the rapid digital transformation and adoption of omnichannel strategies to meet customers at various touch points. “My High performance teams need to feel motivated, and recognition plays a critical part.

Tailored 130

Tailored Strategy Engagement Accessories 130

VMS

NOVEMBER 10, 2022

retailers prepare for the busy holiday shopping season, more than 60 percent say they are having trouble finding qualified candidates to staff their stores, while 45 percent claim to be struggling to fill contact center and back-office positions. which specializes in customer engagement.

Customer Engagement 91

Customer Engagement Engagement Shopping Management 91

Inside Retail

JULY 18, 2023

Retailers have always been aware that their success relies on more than the product alone, and the retail store of today is no longer just a destination for in-person shopping. In the store of tomorrow, technology and innovation play a lead role in enhancing the customer experience and delivering improved outcomes.

Consumer 130

Consumer Tailored Fashion Customer Engagement 130

Inside Retail

FEBRUARY 17, 2022

Since the pandemic started, retail brands have been forced to make the shift to digital at warp speed – prioritising a major shift towards online purchases, customer engagement and social amplification in order to maintain relevance in this brave new world. First step towards the metaverse is design strategy.

Social Media 231

Social Media Fashion Strategy Engagement 231

Inside Retail

AUGUST 1, 2023

AI already plays a crucial role in our digital strategy. In-house teams focus on using AI for personalization, customer segmentation, and search optimization. Through the deployment of advanced AI and automation, we envision more personalised and exciting shopping experiences for our customers.

Engagement 130

Engagement Tailored Customer Engagement Strategy 130

Inside Retail

AUGUST 14, 2023

But in a race to the bottom are we creating a battlefield that will only encourage consumers to shop around and switch? And the way to do this is by creating experiences for customers over and above discounts and sales. Existing customers tend to spend nearly a third more too. How are your engagement scores?

Engagement 130

Engagement Strategy Customer Engagement Marketing 130

Inside Retail

MAY 16, 2021

Accelerated by technology, the advancement of online shopping and Covid-19, now more than ever, retailers are challenged to find new ways to remain relevant, be competitive and drive market share. Competing on trust is an emerging opportunity for brands vying to provide unique value for customers. Trust literacy.

Customer Engagement 147

Customer Engagement Strategy Engagement Shopping 147

Retail Focus

JANUARY 10, 2022

Despite the explosion of online shopping and the ability to derive data from multiple sources and touchpoints, including e-commerce, POS and reward schemes, businesses must achieve an advanced level of data maturity before they can begin to convert their data into valuable insights. It can also help retailers to monetise their data.

Strategy 244

Strategy Engagement Perspective Customer Engagement 244

Inside Retail

APRIL 18, 2021

The traditional strategy of O2O from the past generation drove customers from one channel to another, however O+O is totally different,” Ngai says. “It It is more about creating an integrated experience to better serve customers’ needs, that enables them to shop across any channel, anytime, anywhere.”.

Customer Engagement 130

Customer Engagement Strategy Concept Engagement 130

Contra

JANUARY 10, 2024

These statistics demonstrate the impact of various visual merchandising strategies, from window displays to the use of technology. Check out every statistic you need to know about Visual Merchandising in 2024 below: Influence on Customer Decisions and Traffic 8 out of 10 shoppers base their buying decisions on what they see in-store.

Visual Merchandising 52

Visual Merchandising Merchandising Display Texture 52

Contra

JANUARY 10, 2024

These statistics demonstrate the impact of various visual merchandising strategies, from window displays to the use of technology. Check out every statistic you need to know about Visual Merchandising in 2024 below: Influence on Customer Decisions and Traffic 8 out of 10 shoppers base their buying decisions on what they see in-store.

Visual Merchandising 52

Visual Merchandising Merchandising Display Texture 52

Inside Retail

AUGUST 1, 2023

As a result, chocolate confectionery prices in Australia have surged, with companies targeting both ends of the market to stimulate sales. Across shopping centres – where many of its Melbourne, Sydney and Canberra stores are based – she said that the brand has seen a consistent recovery in foot traffic.

Gifts 246

Gifts Customer Engagement Apparel Balance 246

Inside Retail

APRIL 27, 2022

To help retailers navigate the new realities of the customer journey while the fight for fresh customers picks up speed, Inside Retail has joined forces with multi-channel, multi-carrier e-commerce shipping solution provider ShipStation to release a new report on customer behaviour entitled Casting the Net.

Social Media 130

Social Media Engagement Consumer Shopping 130

Retail Focus

MAY 30, 2023

Creating a brand community has always been an important marketing concept and a valuable brand asset. It places emphasis on integrating the retail environment with the local community and building strong relationships between the retailer and customers. Customers are also the primary drivers of the project and its sustainability.

Retail Design 130

Retail Design Design Engagement Display 130

Inside Retail

JUNE 15, 2021

But for Mainland China, this online shopping behaviour has long been considered normal. Companies in the country are continuously ramping up their marketing efforts, with 70 per cent of companies saying they are expanding their content marketing to reach consumers in a new and informed way. New operations. billion yuan in 2019.

Consumer 147

Consumer Strategy Engagement Marketing 147

RetailMinded

MARCH 29, 2021

Keeping this in mind, Retail Minded’s Founder, Nicole Leinbach Reyhle, is thrilled to share expert insight that will offer actionable strategies and resources alike to aid small businesses as part of the National Main Street Center’s 2021 Virtual Conference , Main Street NOW. Presented By: Nicole Leinbach Reyhle, Retail Minded.

Engagement 113

Engagement Strategy Customer Engagement Shopping 113

Creative Displays Now

JULY 18, 2023

Selling a product or products requires creating a cohesive marketing strategy. Some of the most crucial parts of this strategy include visual merchandising and crafting a compelling brand experience as part of your overall marketing technique. What makes customers engage with your brand or products?

Visual Merchandising 98

Visual Merchandising Merchandising Display Advertising 98

Inside Retail

MARCH 3, 2022

Our 2022 report features C-level executives with decades of leadership experience, alongside start-up founders and digital specialists with a wide range of skills, from marketing to logistics. She has led the business through a period of rapid growth, while creating a long-term expansion plan centred around customer engagement.

Customer Engagement 130

Customer Engagement Engagement Expansion Planning 130