Inside Retail

MARCH 22, 2023

Facioni said General Pants was “underpenetrated in a number of key markets” and noted online sales tend to follow store growth. Facioni thinks these brands can go into the US and said General Pants is testing the waters in this new market through a combination of online direct-to consumer and wholesale. Download here.

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Social Media Apparel Strategy Accessories 130

Inside Retail

NOVEMBER 28, 2023

Email marketing flows are crucial for crafting a seamless and personalised customer journey. With Klaviyo , an intelligent marketing automation platform, retailers can set up automated email flows triggered by specific customer actions, ensuring timely and relevant communication.

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Snap Retail

MARCH 11, 2021

If you’re currently re-evaluating your company’s marketing strategy, then you’re probably already familiar with terms like search engine optimization (SEO) and of course, social media. These should not be treated as two different aspects of a marketing campaign but rather two channels that go hand in hand.

Social Media 52

Social Media Marketing Strategy Engagement 52

Inside Retail

NOVEMBER 27, 2023

With the cost-of-living crisis and a sharp increase in interest rates over the past 12 months, shoppers are increasingly conscious of spending less, and shopping strategically to save money by searching for the best deal,” said Zahra. Overseas markets are typically ahead of the curve on technological developments due to geography.

Strategy 130

Strategy Social Media Consumer Pattern 130

Retailing Insight

MAY 2, 2024

M edia Marketing is comprised of many forms of advertising and is the process of creating desirable products or services and distributing them in such a way that increases their charisma. I will not be giving all the methods but have tried to cull the best media marketing for retail stores, publishers and product makers.

Marketing 52

Marketing Social Media Advertising Outdoor 52

Inside Retail

AUGUST 27, 2023

SMS competitions and personalised offers to VIP groups are a great place to start and let you create and nurture a captive audience – perfect for when you start rolling out those Black Friday marketing promos and updates. One example: Those handy SMS reminders for shoppers to return to abandoned shopping carts. Think again.

Strategy 243

Strategy Customer Engagement Engagement Social Media 243

Inside Retail

AUGUST 12, 2021

In the past year, we’ve all navigated massive changes in many aspects of our lives — how we work, how we shop, how we socialise. In short, the old rules of influencer marketing were out — and to succeed, brands, like influencers, had to think outside the box. content creators. million total during the previous 12-month period.

Strategy 130

Strategy Marketing Beauty and Health Social Media 130

Inside Retail

FEBRUARY 20, 2024

Millennials were both the target market and, in some cases, the founders of this new breed of retail business, so it’s no surprise that many of them focused on fashion and other discretionary purchases relevant to consumers in their mid-20s. The brand’s target market is parents of young children between three and 10 years aold.

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Target Market Marketing Social Media Line 244

RetailMinded

JULY 9, 2021

This post highlights some of the marketing strategies businesses can deploy to not find new customers and keep existing ones. Let’s face it; technology opened a myriad of marketing channels and so did the pandemic. You can partner with other businesses just to target your brand name to gain traction among your target market.

Strategy 98

Strategy Marketing Social Media Advertising 98

Inside Retail

FEBRUARY 26, 2024

This compelling data highlights the critical importance of adopting omnichannel strategies for Australian retailers striving to stay at the forefront in an ever-evolving market. Clear communication and responsible implementation are crucial for retailers looking to build trust and effectively integrate AI into the shopping experience.

Social Media 130

Social Media Customer Retention Strategy Consumer 130

Inside Retail

APRIL 10, 2024

A recent report by Euromonitor International shed light on the normalisation of secondhand shopping and the revival of repair culture, finding that the trend is particularly pronounced in the Asia-Pacific region, where consumers exhibit a strong inclination towards repairing and recycling goods.

Marketing 130

Marketing Consumer Social Media Shopping 130

Inside Retail

APRIL 2, 2024

In a world where technology, from smartphones to AI, is being integrated into almost every aspect of daily life, it may surprise some people to learn that the stationery market is thriving. per cent during the forecast period between 2024 to 2029. per cent during the forecast period between 2024 to 2029.

Marketing 100

Marketing Social Media Consumer Shopping 100

Inside Retail

OCTOBER 13, 2021

“Right now, we’re seeing a once-in-a-generation shift that is opening the doors to a major new advertising opportunity for retailers and brands,” explains Troy Townsend, co-founder and chief innovation officer at The Pistol , a leader in marketing technologies and services.

Marketing 277

Marketing Social Media Advertising Consumer Electronics 277

Inside Retail

OCTOBER 25, 2022

The oldest people in Gen Z are already 25, earning their own income and making their own shopping decisions. . If retailers want to embrace Gen Z, they need to embrace this generation’s fluidity in their shopping habits. A new generation of social marketing.

Shopping 246

Shopping Advertising Social Media Fashion 246

Inside Retail

JUNE 1, 2022

Those with the right multichannel strategy will win in this volatile e-commerce climate. Whether you’re just starting out or optimising your existing multichannel strategy, diversifying your e-commerce presence is most successful when you: Connect to the right channels. Market at the right time. Sell where consumers shop.

Strategy 130

Strategy Social Media Consumer Advertising 130

Retail Focus

APRIL 4, 2024

Expert Manager at Univers Retail | Ephemeral Retailing Specialist | Published Author | Speaker In the dynamic and ever-evolving landscape of contemporary business, the concept of digital transformation has emerged as a pivotal force shaping industries and strategies at an unprecedented pace.

Social Media 147

Social Media Strategy Balance Engagement 147

Inside Retail

MARCH 20, 2024

Kearney, a renowned global consultancy firm, recently unveiled its latest findings in the 2023 Global Retail Development Index (GRDI) report , shedding light on emerging market potentials and strategic pathways for retail expansion. China is the world’s largest retail market, accounting for almost 50 per cent of global retail transactions.

Retail Marketing 130

Retail Marketing Marketing Consumer Social Media 130

Inside Retail

MAY 16, 2024

In a retail industry full of fierce competition and fleeting consumer attention spans, business owners, PR experts and marketers are working tirelessly to create the most valuable asset a brand can ask for: the raving brand fan. This is where Béis turned customer feedback into a stroke of marketing genius. The campaign was a success.

Social Media 263

Social Media Marketing Engagement Line 263

Inside Retail

JANUARY 15, 2024

Digital strategies to decode Gen Z” was the topic of one of the opening panels. A few ways that H&M is attempting to differentiate the in-store shopping experience in various locations is by having specially curated Spotify playlists for specific stores or having a different noted fragrance for a store. per cent.

Social Media 246

Social Media Engagement Consumer Artistic 246

Inside Retail

NOVEMBER 23, 2023

As part of the Asset Enhancement Initiative (AEI), this venture aims to breathe new life into the shopping experience, aligning seamlessly with the Urban Redevelopment Authority’s vision of creating inclusive and cherished public spaces. The ambitious project, set to conclude in 2025, encompasses a series of key enhancements.

Shopping 130

Shopping Consumer Engagement Curate 130

Inside Retail

MARCH 3, 2024

A 360-degree outlook When it comes to marketing and promotional activities, the brand employs a 360-degree marketing strategy for its key product launches and activations. Apart from the marketing and promotional activities, Ecco also invests in creating a seamless omnichannel shopping experience for customers. “We

Marketing 130

Marketing Concept Promotion Social Media 130

Inside Retail

MARCH 4, 2024

Whether marketers are subconsciously ageist or they’ve gotten distracted riding the Millennial branding and Gen Z social media wave all the way to the bank is still up for debate. Marketing efforts and budgets are mostly directed towards younger consumers despite their lack of loyalty and shrinking disposable income. “If

Beauty and Health 264

Beauty and Health Hobbies Fashion Marketing 264

Inside Retail

MAY 19, 2023

Wilson Sporting Goods Co recently unveiled its first retail store in California, located within the well-known Third Street Promenade shopping district in Santa Monica. So, he feels that Wilson’s strategy of having a few physical locations will lead to higher average sales and profitability.

Sporting Goods 130

Sporting Goods Marketing Social Media Engagement 130

Retail Bound

JANUARY 12, 2023

This exponential growth has fueled fierce competition among online retailers forcing smaller businesses to rethink their marketing strategies. Therefore, to be successful, eCommerce retailers and eCommerce order fulfillment services need to understand the new trends in consumer shopping behavior.

Strategy 52

Strategy Consumer Shopping Social Media 52

Retailing Insight

MAY 22, 2023

O ne of the most relevant marketing strategies that any retailer in 2023 can engage in is omnichannel marketing. This strategy involves the cross-functional use of various marketing channels, which help business owners to turn their one-time buyers into repeat or loyal customers.

Marketing 52

Marketing Social Media Strategy Consumer 52

RetailMinded

OCTOBER 1, 2023

In this era of the “Retail Renaissance,” independent retailers are in a prime position to carve their niche in the market through innovative marketing ideas and concepts. Research shows that 75% of businesses increased their credibility and trust by harnessing digital marketing techniques. Let’s hop in!

Strategy 52

Strategy Social Media Display Engagement 52

Inside Retail

MARCH 14, 2024

Independent Queensland grocer Skippys Fresh Frootz has garnered attention on social media for its videos highlighting its low prices at a time when Australia’s major supermarkets are facing scrutiny for their lack of transparency in their price-setting practices. Private-label brand sales account for 18.1

Strategy 263

Strategy Social Media Management Consumer 263

Inside Retail

MARCH 19, 2024

Tara Daly, senior director of product marketing at Loop Returns , shares with Inside Retail advice on getting started in the US market, some tips on cross-border shipping and logistics – including managing returns in a way that builds customer loyalty – and how to drive repeat business. Begin with baby steps, she advocates.

Planning 290

Planning Customer Retention Social Media Marketing 290

CAAD

JANUARY 15, 2024

In a worldwide market as highly competitive as the one we live in, which changes by leaps and bounds in a matter of months and even weeks, retail branding has become a fundamental tool for any company that wants to stand out in its sector. In this article we will delve into its benefits and strategies for applying it to physical retail.

Strategy 52

Strategy Concept Social Media Advertising 52

RetailMinded

JULY 29, 2023

According to McKinsey & Company , 75% of consumers are exploring new shopping behaviors, indicating a significant change in their preferences and priorities. I’ll then suggest some effective strategies that independent retailers can use to stay ahead of the competition. So let’s get to it!

Strategy 52

Strategy Consumer Social Media Customer Engagement 52

RetailMinded

JULY 29, 2023

According to McKinsey & Company , 75% of consumers are exploring new shopping behaviors, indicating a significant change in their preferences and priorities. I’ll then suggest some effective strategies that independent retailers can use to stay ahead of the competition. So let’s get to it!

Strategy 52

Strategy Consumer Social Media Customer Engagement 52

Inside Retail

FEBRUARY 28, 2024

Acclaimed Indian skincare brand Minimalist recently announced its strategic expansion into three dynamic markets: Singapore, Vietnam, and Australia. The brand reportedly sells one in every four skincare serums in the market. According to Yadav, the brand’s success in India has paved the way for its expansion into international markets.

Social Media 130

Social Media Expansion Consumer Marketing 130

Inside Retail

JANUARY 24, 2024

Recognising the need to align with contemporary tastes and market dynamics, Bata Thailand embarked on an ambitious venture – the “Surprisingly Bata” campaign. Social media and influencers Social media and online content platforms are part and parcel of any company’s marketing strategy.

Social Media 130

Social Media Customer Retention Visual Merchandising Strategy 130

Inside Retail

AUGUST 7, 2023

After first appearing in the United States and United Kingdom, retail media has started to gain a foothold in the Australian market. According to owned-media company Sonder, the Australian retail media market is worth $3.9 million customers that shopped with David Jones last year, and we know 70 per cent of them.

Advertising 243

Advertising Social Media Form Marketing 243

Inside Retail

APRIL 26, 2024

It’s a trend that’s also playing out close to home with Roy Morgan’s Future of Australian Retail address highlighting the dichotomy between the $8 billion in sales cheap offshore marketplaces are sucking out of the market versus the increase in people wanting to shop more ethically and sustainably while still looking for quality.

Fashion 162

Fashion Social Media Shopping Pattern 162

Retail Focus

NOVEMBER 22, 2023

The holiday season’s magical air of celebration and joy influences how people shop and engage with brands. Luxury pop-up stores become essential brand levers amid the bustling atmosphere, presenting a distinct and enchanting shopping experience for consumers.

Social Media 162

Social Media Gifts Jewelry Curate 162

Inside Retail

AUGUST 22, 2021

In Australia, more than half of consumers now say that they prefer to shop online instead of in stores since the pandemic,” says Boyer. “So Another finding showed that 54 per cent of the people surveyed had discovered a new small-scale retailer via social media during the pandemic period. We’re seeing a boom,” says Boyer. “I

Shopping 173

Shopping Social Media Strategy Consumer 173