Inside Retail

SEPTEMBER 7, 2023

Australia’s social commerce industry is expected to register a 12.2 per cent growth this year reaching a market value of $2.67 Social commerce is defined as the use of social media and digital networks to facilitate transactions between customers and businesses. billion by 2028.

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Inside Retail

APRIL 26, 2024

Thanks to rapid innovations in supply chain management, AI technology and digital marketing, e-commerce is increasingly playing an integral role in the lives of everyday Aussies. Niche audience targeting Mass marketing is no longer necessary, or even necessarily desirable, in the digital age. With over 4.95

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Retail Focus

FEBRUARY 15, 2024

Capturing the attention of the student demographic is both a significant opportunity and a challenge for marketers in today’s retail landscape. Understanding how to effectively appeal to this group requires a blend of traditional marketing wisdom and innovative strategies that resonate with the digital-native generation.

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Inside Retail

NOVEMBER 5, 2023

The Cheesecake Shop has undergone a rebrand, unveiling today its fresh new logo and store design. Scott Bush, CEO of The Cheesecake Shop, said “We are so proud to launch The Cheesecake Shop’s new brand identity and we know our customers will love the evolution and the fresh look and feel. “We

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Inside Retail

MARCH 22, 2023

Facioni said General Pants was “underpenetrated in a number of key markets” and noted online sales tend to follow store growth. Facioni thinks these brands can go into the US and said General Pants is testing the waters in this new market through a combination of online direct-to consumer and wholesale. Download here.

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Inside Retail

MARCH 13, 2022

Bonds’ marketing team took notice and republished the photos on their official brand account. presents as masculine, they often wear shoes and clothing that are marketed to women, such as high heels, dresses and, in the case of Bonds underwear, high-cut briefs. Are they going to ask if I’m shopping for my mum? While Todorovi?

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Snap Retail

MARCH 11, 2021

If you’re currently re-evaluating your company’s marketing strategy, then you’re probably already familiar with terms like search engine optimization (SEO) and of course, social media. These should not be treated as two different aspects of a marketing campaign but rather two channels that go hand in hand.

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Retailing Insight

NOVEMBER 10, 2022

They want to remind customers to shop local or independent, showcase new products and services or give them a sneak peek of things to come. Ready to improve your social media game next year? Here’s a primer on how to make 2023 your best year when it comes to maximizing your social media engagement. Write it down.

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Inside Retail

NOVEMBER 28, 2023

Email marketing flows are crucial for crafting a seamless and personalised customer journey. With Klaviyo , an intelligent marketing automation platform, retailers can set up automated email flows triggered by specific customer actions, ensuring timely and relevant communication.

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Inside Retail

FEBRUARY 20, 2024

Millennials were both the target market and, in some cases, the founders of this new breed of retail business, so it’s no surprise that many of them focused on fashion and other discretionary purchases relevant to consumers in their mid-20s. The brand’s target market is parents of young children between three and 10 years aold.

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Inside Retail

JANUARY 2, 2024

Throughout every year, a multitude of major and minor calendar events offer great opportunities to engage with customers at a time when they are open to shopping for friends, families or themselves. These dates can inspire marketers to think outside the box and create opportunities they might not have considered.

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Inside Retail

APRIL 10, 2024

A recent report by Euromonitor International shed light on the normalisation of secondhand shopping and the revival of repair culture, finding that the trend is particularly pronounced in the Asia-Pacific region, where consumers exhibit a strong inclination towards repairing and recycling goods.

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Inside Retail

JANUARY 12, 2023

Social commerce – shopping on social media platforms – is expected to reach US$1.2 McKinsey & Co stated in mid-2022 that social commerce comprised more than 13 per cent of China’s total e-commerce sales. All of which is to underscore that social commerce is big, and growing exponentially. trillion ($1.9

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Inside Retail

APRIL 2, 2024

In a world where technology, from smartphones to AI, is being integrated into almost every aspect of daily life, it may surprise some people to learn that the stationery market is thriving. per cent during the forecast period between 2024 to 2029. per cent during the forecast period between 2024 to 2029.

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Inside Retail

NOVEMBER 29, 2021

Online grocery shopping has become routine in many countries, but in the future you should expect every kind of purchase to become faster and even more convenient. Social commerce. The idea was to make online shopping more of a social, interactive experience. Celebrity live-stream selling. Invisible” selling.

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Inside Retail

JULY 28, 2021

Swedish payments firm Klarna said on Tuesday it had acquired influencer marketing software firm APPRL as it looked to tap into strong growth in shopping across social media channels. The post Sweden’s Klarna buys influencer marketing platform appeared first on Inside Retail.

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Inside Retail

OCTOBER 13, 2021

“Right now, we’re seeing a once-in-a-generation shift that is opening the doors to a major new advertising opportunity for retailers and brands,” explains Troy Townsend, co-founder and chief innovation officer at The Pistol , a leader in marketing technologies and services.

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Retail Focus

MAY 18, 2023

Shopping centres are so much more than a place to purchase a new outfit or a loved one’s birthday gift. In recent years, they’ve become an exciting social hub that serves in strengthening communities and shaping urban areas. Across the UK, there are around 528 shopping centres that need to stay relevant in the digital age.

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Inside Retail

MARCH 20, 2024

Kearney, a renowned global consultancy firm, recently unveiled its latest findings in the 2023 Global Retail Development Index (GRDI) report , shedding light on emerging market potentials and strategic pathways for retail expansion. China is the world’s largest retail market, accounting for almost 50 per cent of global retail transactions.

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Inside Retail

JULY 2, 2023

Staking its claim in the burgeoning social commerce space, Google-owned YouTube has launched its first dedicated ‘shopping channel’ in South Korea. YouTube is committed to building an engaging, informative and entertaining shopping experience for all users, including in Korea,” a YouTube spokesperson told Yonhap. “To

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Firefly Store Solutions

JANUARY 6, 2020

Not only do consumers have fewer reasons to get out, browse and shop, but the cold weather and snowy conditions certainly make it less appealing. When there's less foot traffic around and in your store, it may be more difficult to market your products, showcase upcoming sales and find other ways to intrigue shoppers to make purchases.

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Inside Retail

FEBRUARY 26, 2024

This compelling data highlights the critical importance of adopting omnichannel strategies for Australian retailers striving to stay at the forefront in an ever-evolving market. Clear communication and responsible implementation are crucial for retailers looking to build trust and effectively integrate AI into the shopping experience.

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Inside Retail

JANUARY 30, 2023

The Australian Competition and Consumer Commission (ACCC) is cracking down on misleading testimonials and endorsements by social media influencers. It will include a review of social media platforms including Instagram, TikTok, Snapchat, YouTube and Facebook, as well as live streaming service, Twitch.

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Inside Retail

OCTOBER 25, 2022

The oldest people in Gen Z are already 25, earning their own income and making their own shopping decisions. . If retailers want to embrace Gen Z, they need to embrace this generation’s fluidity in their shopping habits. A new generation of social marketing.

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Inside Retail

DECEMBER 15, 2021

Affiliate marketing has become a multi-billion dollar industry globally – but in Australia, the concept remains shrouded in suspicion, largely misunderstood by consumers. Its share of the broader e-commerce market is just a fraction of that in China or the US. Around a quarter of affiliate marketers are working in the fashion sector.

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Inside Retail

JANUARY 3, 2023

From smart shopping carts and intelligent buying assistants, to dynamic pricing algorithms and inventory tracking systems, retailers will have access to a wealth of powerful tools that enhance their ability to meet customers’ needs and respond quickly to changes in the market. .

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Inside Retail

NOVEMBER 23, 2023

As part of the Asset Enhancement Initiative (AEI), this venture aims to breathe new life into the shopping experience, aligning seamlessly with the Urban Redevelopment Authority’s vision of creating inclusive and cherished public spaces. The ambitious project, set to conclude in 2025, encompasses a series of key enhancements.

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Inside Retail

MARCH 3, 2024

A 360-degree outlook When it comes to marketing and promotional activities, the brand employs a 360-degree marketing strategy for its key product launches and activations. Apart from the marketing and promotional activities, Ecco also invests in creating a seamless omnichannel shopping experience for customers. “We

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Inside Retail

MAY 4, 2022

Enter the acceleration of social commerce. The role of social media is changing. It is the new search, the new storefront and the new helpdesk,” observes Etienne Mérineau, senior director of marketing at Hootsuite. Here, we break down three of the latest trends that are taking place in social commerce right now.

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Inside Retail

DECEMBER 2, 2021

In a new report from Emarsys, All I Want for Christmas , 1000 Australian consumers shared their concerns about shopping for gifts this year. With the busiest shopping period of the year almost upon us, it’s vital marketers and retailers understand what consumers want, how they shop for Christmas and their frustrations.

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Inside Retail

JANUARY 15, 2024

Although these three brands operate in very different retail sectors, Li, Piper and Pearson agreed on a few common tactics for effectively engaging with the Gen Z consumer, from focusing on and enhancing the in-store shopping experience to learning how to “share the pen” with this younger, social-media-savvy shopper.

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Inside Retail

OCTOBER 7, 2021

Pinterest will roll out new features for brands to promote products and ideas to users, the digital pinboard company said Wednesday, part of an effort to grow online shopping on its site. The post Pinterest launches new ad features to drive shopping appeared first on Inside Retail.

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Inside Retail

JANUARY 18, 2024

Goodbyes is Australia’s largest bricks-and-mortar resale service and secondhand shopping experience. Its hybrid consignment model and curated in-store shopping experience have made it a go-to destination for economic and environmental shoppers who still want to be fashion-forward. And then of course, impact.

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Creative Displays Now

MARCH 4, 2024

Retail marketing, or retail advertising, includes various tactics to spread awareness to your target audience and increase sales — from old favorites to newly launched goods. There are three primary types of retail marketing. Today, online marketing has revolutionized everything. What Is Retail Advertising?

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Inside Retail

AUGUST 3, 2021

Dressing modestly shouldn’t be a barrier to being stylish, but there are a few more considerations we need to make when we go shopping. My experience of shopping in Australia is up and down. As a veiled woman, I struggle to hit the elusive trifecta when I’m shopping: quality, suitability, and style. Image: Supplied.

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Inside Retail

APRIL 21, 2024

Fashion has embraced technology at every turn from social media to virtual change rooms, yet consumers’ wardrobes have remained analogue. A closet full of clothes and nothing to wear is an age-old problem that has only been exacerbated by the convenience of online shopping.

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Inside Retail

SEPTEMBER 4, 2023

To help plus-sized men find good-value fashion, menswear label Connor has launched AXL+Co into the Australian market. Owned by parent company Retail Apparel Group, the company says the launch comes after market research identified a “major gap” in the market for men who consider themselves ‘plus-size’.

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