Inside Retail

FEBRUARY 28, 2024

Acclaimed Indian skincare brand Minimalist recently announced its strategic expansion into three dynamic markets: Singapore, Vietnam, and Australia. The brand reportedly sells one in every four skincare serums in the market. According to Yadav, the brand’s success in India has paved the way for its expansion into international markets.

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Inside Retail

MARCH 12, 2024

Minimalism is very much the mood this season, with refined tailoring, monochromatic colour palettes, sleek slip styles, and denim taking over. Tailored separates were in almost every collection, alongside tonal dressing with the occasional pops of red,” said Veals. Our pattern-maker is absolutely incredible.

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Inside Retail

MARCH 19, 2024

Tara Daly, senior director of product marketing at Loop Returns , shares with Inside Retail advice on getting started in the US market, some tips on cross-border shipping and logistics – including managing returns in a way that builds customer loyalty – and how to drive repeat business. Begin with baby steps, she advocates.

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Creative Displays Now

MARCH 18, 2024

Word-of-mouth marketing or word-of-mouth advertising refers to your customers’ casual, organic conversations about your products, services or brand. WOM marketing is free — you only need to provide valuable products that satisfy consumer needs and the kind of service that makes them feel seen and heard by your brand.

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Inside Retail

MARCH 27, 2024

Inside Retail spoke to The Iconic’s chief marketing officer , Joanna Robinson, to unpack the strategy that propelled this successful campaign. “As Meanwhile, the Cancer Council benefitted from the fashion industry’s ability to drive social and behavioural change and, in particular, The Iconic’s deep understanding of its consumers.

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Inside Retail

DECEMBER 3, 2023

The last decade has seen the consumer landscape shift from mass market to personalisation and customisation, from a life of bricks-and-mortar shopping to online goods. The dominant platforms on which these generations spend their time are visual social media sites.

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Inside Retail

APRIL 11, 2024

The inventor of the teddy bear, Margarete Steiff GmbH, has joined forces with China trading expert Melchers Group to enhance the marketing and distribution of Steiff products across mainland China. Steiff recognises the enormous potential of the Chinese market, especially in high-quality toys and gift items.

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Inside Retail

AUGUST 10, 2023

With over 460 million people using social media platform Pinterest each month, there are countless opportunities for savvy retailers to capitalise on this engagement, and convert traffic into sales. According to in-house research, over half of users expressed that they use Pinterest as a place to shop.

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Retail Focus

FEBRUARY 9, 2023

In an urban setting, “proximity” goes back to its golden age because customers find it more practical and suitable for shopping around the corner. Clients will be more likely to shop in a more convenient way and with less hassle. There are several actions that small-town shop owners can take to revive their businesses.

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Social Media Concept Shopping Beauty and Health 264

RetailMinded

SEPTEMBER 12, 2023

Selling to an international market can be more tricky than with your local customers, even if it’s online. It’s just that you need to double up on your efforts to make your marketing strategies work. Research their interests, culture, and shopping habits. Create a User-Friendly Website Think about shopping online.

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Inside Retail

MARCH 6, 2023

The app has seen a ten-fold increase in daily usage since the Festival of Her launched, and Her Black Book’s social media notices have reached 880,000 people without direct marketing spend, Stevanja told SmartCompany. You don’t have to shop for them just in a two-week period,” she said. “But

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Retail Focus

AUGUST 8, 2023

Digital Marketing and SEO To thrive in a competitive retail landscape, your business needs a strong online presence. Outsourcing digital marketing and Search Engine Optimization (SEO) tasks to specialized agencies can boost your brand’s visibility, attract more website traffic, and ultimately drive sales.

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Inside Retail

JANUARY 31, 2023

While there is a vast quantity of valuable data available, from web browsing and shopping behaviour to mobile payment data, many brands are struggling to analyse this information and draw actionable insights from it. They identify four key strategies for marketers in the sector to better harness their data: 1.

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Retail Focus

OCTOBER 24, 2023

Sephora’s entry into the UK market has been well received by all of its UK fans who gave the White City store its biggest ever opening – with 5,000 people attending the opening day. We are committed to giving the UK a unique SEPHORA experience, one tailored to the unique cultural needs of this wonderful country.

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Inside Retail

NOVEMBER 27, 2023

With the cost-of-living crisis and a sharp increase in interest rates over the past 12 months, shoppers are increasingly conscious of spending less, and shopping strategically to save money by searching for the best deal,” said Zahra. Overseas markets are typically ahead of the curve on technological developments due to geography.

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RetailMinded

NOVEMBER 28, 2023

While brick-and-mortar establishments are welcoming holiday shoppers with doorbuster deals and glittering decor, many customers could be conducting their shopping this year in the virtual aisles of their TikTok and Instagram feeds. With social shopping, small retailers have several new avenues to expand their customer base.

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Retail Bound

APRIL 23, 2024

With the convenience of online shopping and a wider selection of products, more and more consumers are turning to e-commerce for their retail needs. trillion by 2025, making it a lucrative market for product startups. This will not only help them reach a wider audience but also provide a seamless shopping experience to their customers.

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Inside Retail

JULY 4, 2023

A new consumer behaviour trend has taken over social media that, ironically, is the complete antithesis of a trend. Imagine plain, logo-less cashmere sweaters, perfectly-tailored shirts and unrecognisable Swiss timepieces. Crashing stock markets and inflation forced the wealthy to pare back outward displays of wealth.

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Inside Retail

SEPTEMBER 13, 2023

The shopping journey is now becoming a continuum where every touchpoint is an opportunity for connection – and this end-to-endless interaction invites retailers to rediscover their purpose. Present day shopping experiences must seamlessly integrate into people’s digital routines. Are other colours available online?

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Inside Retail

MAY 22, 2023

billion viewers, and race attendance reached record levels in 2022, with the sport continuing to grow on social media. We will be at all the races around the world, and this will be a big step in marketing activations too,” he added. Cumulative TV audiences have grown to 1.5

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Retail Focus

MARCH 28, 2023

Then, not so long ago, the COVID-19 pandemic brought significant changes to the way people shop, and those changes are expected to continue even as the pandemic fades away. One of the most important shifts is the increased use of e-commerce and online shopping. This has made online and distance shopping more challenging.

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Inside Retail

AUGUST 10, 2021

Ikea’s shopping malls business – one of the world’s largest – has kicked off the sales process for some 500 flats at its first-ever mixed-use retail and residential development, in Changsha, southern China. ” The atrium of the Livat shopping centre in Changsha, China. . Image: Ingka Centres. billion in May last year.

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Retail Focus

FEBRUARY 2, 2024

Surviving and thriving in today’s competitive retail market requires more than offering quality products at best prices. Considering these numbers, retailers have valid reasons to go above and beyond to capture their fair share of the market. Exceptional customer service goes beyond driving sales.

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Contra

JANUARY 25, 2023

Succeeding at sporting events marketing can be a challenging task. Marketing at Sporting Events As with all advertising, the location of the advertisement plays a big role in whether it will be a success or not. Another thing to consider is the core purpose of the marketing campaign. If done correctly, then the rewards are vast.

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Inside Retail

NOVEMBER 27, 2023

This is not just a transient trend but a robust response to the changing consumer, who now craves the tactile satisfaction of in-store shopping along with the personalisation and convenience of online commerce. Today’s consumers might browse products online and then feel, try and buy them in physical stores.

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RetailMinded

SEPTEMBER 30, 2023

With the rise of online shopping and ever-increasing consumer choices, retailers must go beyond the transactional and create experiences that resonate with their audience. Next, we’ll explore the intricacies of customer engagement, from personalized marketing to fostering a sense of community. Let’s get into it.

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Inside Retail

JULY 7, 2023

Embracing diversity Ngai stated that the partnership will leverage on the strengths of each business, citing AS Watson’s extensive retail portfolio of over 16,100 physical and online stores across 28 markets, coupled with Amorepacific’s expertise in K-Beauty innovation.

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Inside Retail

SEPTEMBER 5, 2023

While in keeping with the brand’s core focus, the men’s range is tailored to a different consumer, co-founder Kerryn Langer told Inside Retail. Plus, since most men are being exposed to jewellery on social media, mobile shopping just makes sense. It’s no fuss.

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Inside Retail

MARCH 7, 2023

She believes that brands, retailers and marketers can help consumers overcome digital fatigue by focusing on amplifying the tangible and inspiring returning consumers through engaging experiences that are beyond transactional. “IRL Present hedonists” are another emerging customer profile, according to Tang.

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Inside Retail

DECEMBER 18, 2023

At the big end of town, Woolies X, with its embedded Quantium research is driving the customer data revolution for team green, while Wesfarmers’ OneDigital promises to play catch up and unleash the power of Flybuys with a huge commitment in talent and marketing (what about that AFL Grand Final budget). The next battleground is retail media.

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Retail Focus

OCTOBER 25, 2023

This early phase prioritized a personalized shopping experience, setting the foundation for what was to come. They offer one-on-one experiences and employ guerrilla retailing and marketing to engage with their customers on a personal level. Retail’s evolution has not been limited to the customer-facing aspects.

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RetailMinded

AUGUST 25, 2023

Ranging from mastering social media marketing to embracing advanced SEO techniques, these strategies will help reshape your digital storefront for success. Leverage Social Media Marketing for a Wider Audience Reach Promoting your online store on social media is no longer optional.

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Inside Retail

JUNE 28, 2021

In today’s new normal, the shopping experience is no longer defined by the boundaries of bricks-and-mortar, but by the customer journey as a whole. Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs.

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Inside Retail

JANUARY 30, 2024

We have consolidated around bringing a unified user experience tailored to leverage the power of the Zebra Touch Computers or Enterprise Tablets that we are well known for.” This is particularly helpful for someone bringing a new product to market, where there is no sales history.” They also need clarity around what they need to do.

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Inside Retail

JUNE 28, 2022

The 684.6sqm retail space is located in Setia City Mall, one of the largest shopping complexes in Shah Alam. the new store concept, is being touted as a family-friendly shopping experience, featuring a new toy section, with licensed products from well-known brands and Miniso’s own mini family collection. Miniso 3.0, Miniso 3.0,

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Retail Bound

DECEMBER 26, 2023

The Rise of E-commerce The past few years have seen a significant increase in online shopping, with the pandemic accelerating this trend even further. This means creating a seamless online shopping experience, investing in virtual try-on technology, and utilizing social media platforms for marketing and promoting new products.

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Social Media Promotion Tailored Strategy 52

RetailMinded

NOVEMBER 4, 2023

The more traffic your shopping site receives, the more casual visitors it can convert into paying customers. Utilize Social Media Platforms Effectively Having an active presence on social media platforms can significantly increase the reach of your e-commerce store.

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