Retail Focus

APRIL 4, 2024

Furthermore, the premium and luxury industry has experienced remarkable growth and prominence, due to an increasing number of affluent consumers and an expanding global market. Modern luxury marketing relies on the omnichannel experience. Luxury brands prioritise the customer experience in their digital transformation efforts.

Social Media 147

Social Media Strategy Balance Engagement 147

Retail Focus

FEBRUARY 15, 2024

Understanding the psychology behind consumer behaviour is crucial for businesses and marketers aiming to tailor their strategies effectively. Social Influence. Peer opinions, social media, and influencer endorsements play a critical role in shaping students’ purchasing choices, often serving as a trusted source of information.

Consumer 130

Consumer Social Media Tailored Strategy 130

Inside Retail

MARCH 12, 2024

Minimalism is very much the mood this season, with refined tailoring, monochromatic colour palettes, sleek slip styles, and denim taking over. Tailored separates were in almost every collection, alongside tonal dressing with the occasional pops of red,” said Veals. Our pattern-maker is absolutely incredible.

Social Media 130

Social Media Tailored Pattern Fashion 130

Inside Retail

JUNE 28, 2021

You do some digital marketing. One of the golden rules of marketing theory 101 is conducting market research. Finding out what makes them tick empowers you to tailor your messaging to attract their attention because you’ve found out their interests, concerns, pain points, preferred communication channels and more.

Social Media 245

Social Media Boutique Strategy Marketing 245

Trade Show Booth Companies - Trade Group

SEPTEMBER 20, 2023

To distinguish your product from competitors, embracing experiential marketing is an excellent approach to actively engage, captivate, and cultivate Gen Z into enthusiastic advocates for your brand. Promote User-Generated Content Encourage Gen Z customers to share their experiences with your product on social media.

Engagement 52

Engagement Strategy Marketing Social Media 52

Inside Retail

FEBRUARY 28, 2024

Acclaimed Indian skincare brand Minimalist recently announced its strategic expansion into three dynamic markets: Singapore, Vietnam, and Australia. The brand reportedly sells one in every four skincare serums in the market. According to Yadav, the brand’s success in India has paved the way for its expansion into international markets.

Social Media 130

Social Media Expansion Consumer Marketing 130

Creative Displays Now

MARCH 18, 2024

Word-of-mouth marketing or word-of-mouth advertising refers to your customers’ casual, organic conversations about your products, services or brand. WOM marketing is free — you only need to provide valuable products that satisfy consumer needs and the kind of service that makes them feel seen and heard by your brand.

Retail Marketing 52

Retail Marketing Marketing Social Media Display 52

Inside Retail

MARCH 24, 2024

ShipStation, a global leading provider of shipping software solutions, has announced its continued investment in the Australian market. The company is set to unveil a series of product enhancements tailored to match its industry-leading capabilities in the US.

Tailored 130

Tailored Social Media Consumer Strategy 130

Inside Retail

AUGUST 3, 2023

However, many brands still haven’t cracked the Gen Z market, which is quite different in its wants compared to generations that came before. Gen Z is a unique demographic with distinct preferences for marketing,” Evan Tsaprounis, e-commerce lead at social media company Snap, told Inside Retail.

Social Media 130

Social Media Marketing Tailored Consumer 130

Inside Retail

APRIL 11, 2024

The inventor of the teddy bear, Margarete Steiff GmbH, has joined forces with China trading expert Melchers Group to enhance the marketing and distribution of Steiff products across mainland China. Steiff recognises the enormous potential of the Chinese market, especially in high-quality toys and gift items.

Tailored 130

Tailored Gifts Social Media Marketing 130

Inside Retail

MARCH 27, 2024

Inside Retail spoke to The Iconic’s chief marketing officer , Joanna Robinson, to unpack the strategy that propelled this successful campaign. “As Meanwhile, the Cancer Council benefitted from the fashion industry’s ability to drive social and behavioural change and, in particular, The Iconic’s deep understanding of its consumers.

Social Media 130

Social Media Fashion Engagement Promotion 130

Inside Retail

MARCH 19, 2024

Tara Daly, senior director of product marketing at Loop Returns , shares with Inside Retail advice on getting started in the US market, some tips on cross-border shipping and logistics – including managing returns in a way that builds customer loyalty – and how to drive repeat business. Begin with baby steps, she advocates.

Planning 290

Planning Customer Retention Social Media Marketing 290

RetailMinded

OCTOBER 20, 2023

If you own your own business or have a senior position at a company, a product marketing strategy is an effective approach you may take for future success. If you do not have a workforce with strong experience in the marketing skillset required for this task, investing in a retail auditing agency may be the best option for you.

Strategy 64

Strategy Marketing Social Media Advertising 64

RetailMinded

JUNE 9, 2021

Marketing to people who are all about luxury needs to be…well, luxurious. . Marketing can be challenging in general, no matter who you’re promoting to. The added pressure of having to tailor all your strategies in a way that attracts high-end clientele could make you feel like marketing is just impossible. .

Marketing 98

Marketing Social Media Tailored Engagement 98

Retail Focus

SEPTEMBER 27, 2022

The online marketing industry is constantly evolving as retailers are always looking to improve their online marketing techniques to meet the demands of their customers. Mobile Marketing . Mobile commerce is any marketing activity, which retailers use in promoting their services and products through mobile devices.

Social Media 130

Social Media Advertising Promotion Tailored 130

RetailMinded

SEPTEMBER 12, 2023

Selling to an international market can be more tricky than with your local customers, even if it’s online. It’s just that you need to double up on your efforts to make your marketing strategies work. Getting to know your audience will help you tailor your products and marketing strategies. Most likely not!

Marketing 52

Marketing Social Media Engagement Strategy 52

Retail Focus

AUGUST 8, 2023

Digital Marketing and SEO To thrive in a competitive retail landscape, your business needs a strong online presence. Outsourcing digital marketing and Search Engine Optimization (SEO) tasks to specialized agencies can boost your brand’s visibility, attract more website traffic, and ultimately drive sales.

Social Media 130

Social Media Customer Retention Management Engagement 130

Inside Retail

DECEMBER 3, 2023

The last decade has seen the consumer landscape shift from mass market to personalisation and customisation, from a life of bricks-and-mortar shopping to online goods. The dominant platforms on which these generations spend their time are visual social media sites.

Social Media 264

Social Media Advertising Consumer Food & Beverages 264

Inside Retail

OCTOBER 24, 2023

The current state of affairs “Malaysia has a growing economy and a strong consumer market, making it an attractive destination for expanding retail businesses. The APAC marketplace Broderick said that the APAC market presents both challenges and opportunities for the headwear industry and New Era.

Target Market 130

Target Market Social Media Fashion Tailored 130

Inside Retail

MARCH 6, 2023

The app has seen a ten-fold increase in daily usage since the Festival of Her launched, and Her Black Book’s social media notices have reached 880,000 people without direct marketing spend, Stevanja told SmartCompany. Big-name labels like Australia’s own P.E The pair, which previously launched Stylerunner, last year welcomed $1.6

Social Media 245

Social Media Fashion Tailored Other 245

Inside Retail

JANUARY 31, 2023

To better understand the issues facing the fashion industry, Launchmetrics’ The State of Measurement in Fashion, Luxury & Beauty 2022 report highlights the outcomes of interviews with over 1,100 global industry professionals, including from major markets such as China.

Fashion 130

Fashion Tailored Strategy Social Media 130

Inside Retail

AUGUST 10, 2023

With over 460 million people using social media platform Pinterest each month, there are countless opportunities for savvy retailers to capitalise on this engagement, and convert traffic into sales. They are coming because it’s away from the toxicity of other social media platforms,” she said.

Social Media 228

Social Media Advertising Curate Engagement 228

Inside Retail

JANUARY 17, 2023

It’s been quite unusual for us to launch the brand amidst the pandemic and the social movement restrictions, so it’s been quite challenging as well,” Rotheram said. Nonetheless, she has been pleased with the sales numbers that have been achieved thus far in the Chinese market, and hopes for the good times to continue.

Art 130

Art Tailored Social Media Boutique 130

Retail Focus

OCTOBER 24, 2023

Sephora’s entry into the UK market has been well received by all of its UK fans who gave the White City store its biggest ever opening – with 5,000 people attending the opening day. We are committed to giving the UK a unique SEPHORA experience, one tailored to the unique cultural needs of this wonderful country.

Social Media 147

Social Media Gifts Layout Texture 147

Retail Focus

FEBRUARY 9, 2023

Opening or reviving a retail business in remote locations should put on first: Embracing technology: Shop owners can use digital platforms such as e-commerce websites, social media, and online marketplaces to reach a wider customer base and compete with larger retailers.

Social Media 264

Social Media Concept Shopping Beauty and Health 264

Inside Retail

MAY 1, 2023

Doing this involves crunching a huge amount of data to enable highly targeted marketing campaigns and personalised product recommendations. Younger consumers in particular, who will eventually become the majority market as they mature and grow in earning capacity, require a particularly individualised “white glove” service.

Tailored 130

Tailored Social Media Target Market Marketing 130

Retail Bound

MARCH 5, 2024

By analyzing this data, you can identify key demographics, preferences, and behaviors that will help you tailor your product and marketing efforts. By analyzing industry trends and identifying any gaps in the market, you can position your product in a way that sets it apart from competitors.

Social Media 52

Social Media Strategy Tailored Engagement 52

Inside Retail

OCTOBER 7, 2021

The features come as social media rivals including Facebook, TikTok and Snap Inc compete for the lucrative e-commerce market with in-app shopping or virtual clothing try-ons. “We want to drive that attention-grabbing aspect that video has,” she said.

Shopping 130

Shopping Social Media Advertising Tailored 130

Inside Retail

FEBRUARY 7, 2022

Rather than using traditional marketing, the brand taps into real customers who share their outfits under the #gannigirls hashtag on social media. “If ” However, the product offering will be tailored to the Australian market. It’s manufactured so that it literally feels and looks the same.”

Fashion 245

Fashion Social Media Tailored Location 245

Retail Bound

APRIL 23, 2024

trillion by 2025, making it a lucrative market for product startups. With the help of data analysis, retailers can understand their target audience better and personalize their products and marketing strategies accordingly. Product startups can leverage data analytics to gain a competitive edge in the retail market.

Consumer 52

Consumer Social Media Promotion Marketing 52

Inside Retail

MAY 22, 2023

billion viewers, and race attendance reached record levels in 2022, with the sport continuing to grow on social media. We will be at all the races around the world, and this will be a big step in marketing activations too,” he added. Cumulative TV audiences have grown to 1.5

Social Media 147

Social Media Merchandising Fashion Perspective 147

Inside Retail

NOVEMBER 27, 2023

Seamless experiences Meanwhile, with the pandemic having reshaped consumers’ approach to shopping online, customers have now come to expect a seamless, integrated experience across all channels, from social media to mobile apps to physical stores. They want to know that their purchases are making a positive impact on the world. ”

Strategy 130

Strategy Social Media Consumer Pattern 130

Inside Retail

JULY 4, 2023

A new consumer behaviour trend has taken over social media that, ironically, is the complete antithesis of a trend. Imagine plain, logo-less cashmere sweaters, perfectly-tailored shirts and unrecognisable Swiss timepieces. Crashing stock markets and inflation forced the wealthy to pare back outward displays of wealth.

Social Media 130

Social Media Tailored Fashion Curate 130

RetailMinded

NOVEMBER 28, 2023

Social commerce has been around for a while, but a social shopping boom has elevated it into a vital retail strategy. By revolutionizing the way people discover new products, make purchases and share what they love with their friends and family, social media has become the go-to destination for holiday gift-buying.

Social Media 98

Social Media Strategy Form Engagement 98

Contra

JANUARY 25, 2023

Succeeding at sporting events marketing can be a challenging task. Marketing at Sporting Events As with all advertising, the location of the advertisement plays a big role in whether it will be a success or not. Another thing to consider is the core purpose of the marketing campaign. If done correctly, then the rewards are vast.

Marketing 52

Marketing Advertising Hobbies Social Media 52

Trade Show Booth Companies - Trade Group

AUGUST 30, 2023

This detailed guide will explore the disparities between these two advertising methods, enabling you to make intelligent decisions for your marketing campaigns. Paid social advertising operates within social media platforms like Facebook, Instagram, Twitter, and LinkedIn.

Advertising 52

Advertising Social Media Strategy Display 52

Retail Focus

FEBRUARY 2, 2024

Surviving and thriving in today’s competitive retail market requires more than offering quality products at best prices. Considering these numbers, retailers have valid reasons to go above and beyond to capture their fair share of the market. Exceptional customer service goes beyond driving sales.

Social Media 130

Social Media Perspective Tailored Strategy 130