Retail Focus

APRIL 4, 2024

Expert Manager at Univers Retail | Ephemeral Retailing Specialist | Published Author | Speaker In the dynamic and ever-evolving landscape of contemporary business, the concept of digital transformation has emerged as a pivotal force shaping industries and strategies at an unprecedented pace.

Social Media 147

Social Media Strategy Balance Engagement 147

Inside Retail

AUGUST 3, 2023

Strategies like this have become commonplace in the fast food sector, as restaurants seek to generate publicity and drive sales by rolling out outrageous gastronomic creations that they hope will become viral sensations. It retailed for around $3, and many people took to TikTok to post videos of trying the new creation.

Strategy 130

Strategy Social Media Consumer Engagement 130

Inside Retail

OCTOBER 13, 2021

“Right now, we’re seeing a once-in-a-generation shift that is opening the doors to a major new advertising opportunity for retailers and brands,” explains Troy Townsend, co-founder and chief innovation officer at The Pistol , a leader in marketing technologies and services.

Marketing 277

Marketing Social Media Advertising Consumer Electronics 277

Retail Focus

FEBRUARY 15, 2024

Understanding the psychology behind consumer behaviour is crucial for businesses and marketers aiming to tailor their strategies effectively. Social Influence. Challenges in Understanding One of the main challenges marketers face is the heterogeneity within the student demographic. Lifestyle and Personality.

Consumer 130

Consumer Social Media Tailored Strategy 130

Inside Retail

MARCH 12, 2024

Minimalism is very much the mood this season, with refined tailoring, monochromatic colour palettes, sleek slip styles, and denim taking over. Tailored separates were in almost every collection, alongside tonal dressing with the occasional pops of red,” said Veals. Our pattern-maker is absolutely incredible.

Social Media 130

Social Media Tailored Pattern Fashion 130

Inside Retail

JUNE 28, 2021

You do some digital marketing. One of the golden rules of marketing theory 101 is conducting market research. Finding out what makes them tick empowers you to tailor your messaging to attract their attention because you’ve found out their interests, concerns, pain points, preferred communication channels and more.

Social Media 245

Social Media Boutique Strategy Marketing 245

Inside Retail

MARCH 24, 2024

ShipStation, a global leading provider of shipping software solutions, has announced its continued investment in the Australian market. The company is set to unveil a series of product enhancements tailored to match its industry-leading capabilities in the US.

Tailored 130

Tailored Social Media Consumer Strategy 130

Inside Retail

FEBRUARY 28, 2024

Acclaimed Indian skincare brand Minimalist recently announced its strategic expansion into three dynamic markets: Singapore, Vietnam, and Australia. The brand reportedly sells one in every four skincare serums in the market. According to Yadav, the brand’s success in India has paved the way for its expansion into international markets.

Social Media 130

Social Media Expansion Consumer Marketing 130

Inside Retail

MARCH 27, 2024

Inside Retail spoke to The Iconic’s chief marketing officer , Joanna Robinson, to unpack the strategy that propelled this successful campaign. “As Meanwhile, the Cancer Council benefitted from the fashion industry’s ability to drive social and behavioural change and, in particular, The Iconic’s deep understanding of its consumers.

Social Media 130

Social Media Fashion Engagement Promotion 130

Inside Retail

MARCH 19, 2024

Tara Daly, senior director of product marketing at Loop Returns , shares with Inside Retail advice on getting started in the US market, some tips on cross-border shipping and logistics – including managing returns in a way that builds customer loyalty – and how to drive repeat business. Begin with baby steps, she advocates.

Planning 290

Planning Customer Retention Social Media Marketing 290

RetailMinded

SEPTEMBER 19, 2023

By understanding your audience, you can tailor your product, messaging, and engagement strategies to match their expectations, thus fostering a deeper connection. Engaging Content Strategies The essence of a successful direct-to-consumer (D2C) approach lies in its substance.

Strategy 52

Strategy Consumer Tailored Social Media 52

RetailMinded

OCTOBER 1, 2023

In this era of the “Retail Renaissance,” independent retailers are in a prime position to carve their niche in the market through innovative marketing ideas and concepts. Research shows that 75% of businesses increased their credibility and trust by harnessing digital marketing techniques. Let’s hop in!

Strategy 52

Strategy Social Media Display Engagement 52

Inside Retail

APRIL 11, 2024

The inventor of the teddy bear, Margarete Steiff GmbH, has joined forces with China trading expert Melchers Group to enhance the marketing and distribution of Steiff products across mainland China. Steiff recognises the enormous potential of the Chinese market, especially in high-quality toys and gift items.

Tailored 130

Tailored Gifts Social Media Marketing 130

Retail Focus

SEPTEMBER 27, 2022

The online marketing industry is constantly evolving as retailers are always looking to improve their online marketing techniques to meet the demands of their customers. Mobile Marketing . Mobile commerce is any marketing activity, which retailers use in promoting their services and products through mobile devices.

Social Media 130

Social Media Advertising Promotion Tailored 130

Inside Retail

JANUARY 31, 2023

There’s increasing awareness of the need for a unified metric system to measure data strategies. The responses shed light on where brands need to be when it comes to measuring marketing impact and assessing marketing attribution effectively.

Fashion 130

Fashion Tailored Strategy Social Media 130

Retail Focus

AUGUST 8, 2023

Digital Marketing and SEO To thrive in a competitive retail landscape, your business needs a strong online presence. Outsourcing digital marketing and Search Engine Optimization (SEO) tasks to specialized agencies can boost your brand’s visibility, attract more website traffic, and ultimately drive sales.

Social Media 130

Social Media Customer Retention Management Engagement 130

Creative Displays Now

MARCH 18, 2024

Word-of-mouth marketing or word-of-mouth advertising refers to your customers’ casual, organic conversations about your products, services or brand. WOM marketing is free — you only need to provide valuable products that satisfy consumer needs and the kind of service that makes them feel seen and heard by your brand.

Retail Marketing 52

Retail Marketing Marketing Social Media Display 52

RetailMinded

JULY 29, 2023

The market environment is experiencing a significant change, and it is crucial for companies to ensure their continued commitment to staying updated with present trends and progressions in order to prosper. I’ll then suggest some effective strategies that independent retailers can use to stay ahead of the competition.

Strategy 52

Strategy Consumer Social Media Customer Engagement 52

RetailMinded

JULY 29, 2023

The market environment is experiencing a significant change, and it is crucial for companies to ensure their continued commitment to staying updated with present trends and progressions in order to prosper. I’ll then suggest some effective strategies that independent retailers can use to stay ahead of the competition.

Strategy 52

Strategy Consumer Social Media Customer Engagement 52

Inside Retail

OCTOBER 24, 2023

The current state of affairs “Malaysia has a growing economy and a strong consumer market, making it an attractive destination for expanding retail businesses. The APAC marketplace Broderick said that the APAC market presents both challenges and opportunities for the headwear industry and New Era.

Target Market 130

Target Market Social Media Fashion Tailored 130

RetailMinded

SEPTEMBER 12, 2023

Selling to an international market can be more tricky than with your local customers, even if it’s online. It’s just that you need to double up on your efforts to make your marketing strategies work. Getting to know your audience will help you tailor your products and marketing strategies.

Marketing 52

Marketing Social Media Engagement Target Market 52

RetailMinded

JUNE 9, 2021

Marketing to people who are all about luxury needs to be…well, luxurious. . Marketing can be challenging in general, no matter who you’re promoting to. The added pressure of having to tailor all your strategies in a way that attracts high-end clientele could make you feel like marketing is just impossible. .

Marketing 98

Marketing Social Media Tailored Engagement 98

RetailMinded

SEPTEMBER 28, 2023

Whether you’re a boutique clothing store or a cozy bookstore, your staffing strategies ensure excellent customer service and growth. Doing so can tailor your staffing strategy to align with your goals. Identifying Your Business Goals Your staffing strategy should be a reflection of your business objectives.

Strategy 52

Strategy Social Media Promotion Boutique 52

Retail Bound

MARCH 5, 2024

By using data to inform your product launch strategy, you can make smarter decisions that are backed by evidence rather than guesswork. By analyzing this data, you can identify key demographics, preferences, and behaviors that will help you tailor your product and marketing efforts.

Social Media 52

Social Media Strategy Tailored Engagement 52

Inside Retail

MAY 1, 2023

Doing this involves crunching a huge amount of data to enable highly targeted marketing campaigns and personalised product recommendations. Younger consumers in particular, who will eventually become the majority market as they mature and grow in earning capacity, require a particularly individualised “white glove” service.

Tailored 130

Tailored Social Media Target Market Marketing 130

Trade Show Booth Companies - Trade Group

AUGUST 30, 2023

When it comes to getting noticed in the digital landscape, paid search and paid social Advertising have become go-to strategies. This detailed guide will explore the disparities between these two advertising methods, enabling you to make intelligent decisions for your marketing campaigns.

Advertising 52

Advertising Social Media Strategy Display 52

RetailMinded

NOVEMBER 28, 2023

The holidays have always been an opportune time for small business owners to attract new customers, but this year could prove especially fruitful for retailers with the right strategies, as the National Retail Federation predicts holiday spending will jump 3%-4% from last year. But it’s also a performance art.

Social Media 98

Social Media Strategy Form Engagement 98

Retail Focus

FEBRUARY 2, 2024

Surviving and thriving in today’s competitive retail market requires more than offering quality products at best prices. Considering these numbers, retailers have valid reasons to go above and beyond to capture their fair share of the market. Exceptional customer service goes beyond driving sales.

Social Media 130

Social Media Perspective Tailored Strategy 130

Retail Bound

APRIL 23, 2024

trillion by 2025, making it a lucrative market for product startups. With the help of data analysis, retailers can understand their target audience better and personalize their products and marketing strategies accordingly. Product startups can leverage data analytics to gain a competitive edge in the retail market.

Consumer 52

Consumer Social Media Promotion Marketing 52

RetailMinded

AUGUST 25, 2023

Ranging from mastering social media marketing to embracing advanced SEO techniques, these strategies will help reshape your digital storefront for success. Leverage Social Media Marketing for a Wider Audience Reach Promoting your online store on social media is no longer optional.

Social Media 52

Social Media Customer Retention Strategy Engagement 52

Retail Focus

MARCH 28, 2023

Customers generally purchased mass-produced products designed for a wide range of consumers, instead of products tailored to their needs and preferences. Retailers can use a variety of strategies to teach customers to adopt new habits through education, providing incentives and evidence, or setting an example.

Pattern 162

Pattern Social Media Tailored Advertising 162

Inside Retail

AUGUST 31, 2023

One of just 16 standalone Supreme stores in the world – six of which are in Japan – the opening in Seoul earlier this month attracted a throng of eager customers who queued outside in anticipation of acquiring the brand’s exclusive streetwear tailored for the South Korean market. million by 2031. million by 2031.

Balance 130

Balance Fashion Social Media Target Market 130

RetailMinded

SEPTEMBER 30, 2023

Next, we’ll explore the intricacies of customer engagement, from personalized marketing to fostering a sense of community. Independent retailers must meticulously curate this identity to carve a niche in the competitive market. Then we’ll wrap it up and combine all the insights we learned. Let’s get into it.

Customer Engagement 96

Customer Engagement Engagement Tailored Color 96

Retail Bound

JANUARY 30, 2024

Now comes the crucial step of successfully launching it into the market. Clearly defining your goals will help you determine the appropriate strategies and tactics for your launch. By understanding your target audience, you can tailor your marketing efforts to effectively reach and engage them. Who are they? Good luck!

Planning 52

Planning Social Media Engagement Strategy 52

Inside Retail

JULY 7, 2023

Embracing diversity Ngai stated that the partnership will leverage on the strengths of each business, citing AS Watson’s extensive retail portfolio of over 16,100 physical and online stores across 28 markets, coupled with Amorepacific’s expertise in K-Beauty innovation.

Beauty and Health 130

Beauty and Health Social Media Tailored Promotion 130

RetailMinded

OCTOBER 24, 2023

In the vibrant and ever-evolving world of retail, brands vie for a coveted spot in the consumer’s attention and shopping basket, making a meticulously crafted sales outreach strategy becomes the cornerstone of enduring success.

Social Media 52

Social Media Strategy Tailored Consumer 52

Inside Retail

AUGUST 10, 2021

Ingka Centres has 45 malls, or “meeting places” as it calls them following a strategy tweak a few years ago, anchored by Ikea furniture stores across Europe and Russia, and in China where they are branded Livat. ” The atrium of the Livat shopping centre in Changsha, China. .” Image: Ingka Centres.

Social Media 147

Social Media Shopping Tailored Strategy 147