Hunton Andrews Kurth

JUNE 26, 2023

In granting a summary judgment motion on June 16, 2023, the Southern District of Florida Bankruptcy Court developed a new framework to determine the ownership rights to a corporate social media account. Vital has since been attempting to sell their business, which includes over 50 social media accounts.

Social Media 73

Social Media Promotion Contrast Strategy 73

Inside Retail

FEBRUARY 19, 2024

You don’t have to be a marketing expert to know that Taylor Swift is a bulletproof brand that consistently improves, regardless of the challenges she faces or the challenges she sets for herself. She can instruct marketers on leading by example and practicing what they advocate for.

Marketing 290

Marketing Engagement Strategy Social Media 290

Retail Focus

OCTOBER 21, 2021

A good video marketing strategy will help you engage with your audience and help make your brand known across digital and social media platforms. If you want to be a successful digital marketer, it is imperative that you understand the power of video as a tool for your social media and marketing strategy.

Strategy 130

Strategy Social Media Marketing Advertising 130

Inside Retail

APRIL 26, 2024

Thanks to rapid innovations in supply chain management, AI technology and digital marketing, e-commerce is increasingly playing an integral role in the lives of everyday Aussies. With this momentum continuing into this year, it’s the perfect time for retailers to reexamine their strategies and restructure with growth and scale in mind.

Customer Retention 261

Customer Retention Social Media Curate Advertising 261

Creative Displays Now

MARCH 4, 2024

Whether you’re an experienced product developer or new to the retail industry, you must know strategies for introducing customers to your products and continuing to grow revenue. There are three primary types of retail marketing. Today, online marketing has revolutionized everything. What Is Retail Advertising?

Retail Marketing 52

Retail Marketing Strategy Marketing Social Media 52

Snap Retail

JULY 22, 2021

If you are a small business owner, and you still haven’t established a social media presence for your business, what have you been doing? Social media have been taking the world by storm, providing growth opportunities for businesses and individuals that could potentially propel your profits beyond your imagination.

Social Media 92

Social Media Marketing Advertising Strategy 92

Inside Retail

MARCH 22, 2023

Facioni said General Pants was “underpenetrated in a number of key markets” and noted online sales tend to follow store growth. Facioni thinks these brands can go into the US and said General Pants is testing the waters in this new market through a combination of online direct-to consumer and wholesale. Download here.

Social Media 130

Social Media Apparel Strategy Accessories 130

Retailing Insight

JULY 8, 2021

Patchett had been slowly growing her social media presence on Facebook but when she saw an online boutique host a Facebook Live, a feature on Facebook that uses a computer or mobile device to broadcast real-time video to Facebook, she knew that she had to give it a try, no matter how challenging it would be. SEO & Social Media.

Social Media 52

Social Media Strategy Boutique Engagement 52

Snap Retail

MARCH 11, 2021

If you’re currently re-evaluating your company’s marketing strategy, then you’re probably already familiar with terms like search engine optimization (SEO) and of course, social media. These should not be treated as two different aspects of a marketing campaign but rather two channels that go hand in hand.

Social Media 52

Social Media Marketing Strategy Engagement 52

Parker Design

JANUARY 11, 2022

A collection of social media assets that highlights Dematic’s commitment to sustainability, diversity and inclusion amongst its workforce. We filled the social media campaign with strong visuals that command attention in the busy online space. Background.

Social Media 52

Social Media Engagement Strategy Space 52

Retail Focus

NOVEMBER 22, 2023

Retail marketing campaigns are highly competitive, constantly adjusting and evolving to new technologies and market shifts. Finding a path to a successful campaign in a competitive modern market means balancing what already works with forward-thinking approaches, and this is not an easy task to accomplish.

Marketing 130

Marketing Social Media Advertising Curate 130

Inside Retail

NOVEMBER 28, 2023

Email marketing flows are crucial for crafting a seamless and personalised customer journey. With Klaviyo , an intelligent marketing automation platform, retailers can set up automated email flows triggered by specific customer actions, ensuring timely and relevant communication.

Flow 287

Flow Marketing Social Media Promotion 287

Inside Retail

AUGUST 12, 2021

In short, the old rules of influencer marketing were out — and to succeed, brands, like influencers, had to think outside the box. In this article, we’ll dive into the innovative strategies setting four forward-thinking brands apart from the competition and outline key takeaways other brands can use to replicate their success.

Strategy 130

Strategy Marketing Beauty and Health Social Media 130

RetailMinded

OCTOBER 20, 2023

If you own your own business or have a senior position at a company, a product marketing strategy is an effective approach you may take for future success. Whether you are in the run-up to launching a new product or service or trying to boost and improve existing ones, a well-constructed strategy makes all the difference.

Strategy 64

Strategy Marketing Social Media Advertising 64

Snap Retail

JULY 20, 2021

Everyone is online, making the social media platforms one of the most profitable spaces to place your business, attract new clients, meet those selling goals, and evolve. Consistency is key for starting your small business on social media, and consistency needs a plan! Plan it Out. Use them wisely! Quality Content.

Social Media 98

Social Media Advertising Planning Engagement 98

Retailing Insight

MARCH 13, 2023

Those fluctuations derive from the changing economy and changes in customer preferences and habits… No matter if your business is brick-and-mortar, has an e-commerce model, or is a business you are planning to launch this year, you need effective marketing strategies — whether you are seeking to grow or just to ‘keep the lights on.’

Strategy 52

Strategy Marketing Social Media Advertising 52

Inside Retail

FEBRUARY 18, 2024

I worked alongside my sister Hannah for years at the Salamanca markets and learned the tricks of the trade from the age of 12. The concept of selling and marketing a product, and brand became second nature and a part of my identity. When I finished school I turned down a law degree to continue alongside Hannah in the business.

Marketing 279

Marketing Social Media Concept Line 279

Inside Retail

NOVEMBER 27, 2023

Seamless experiences Meanwhile, with the pandemic having reshaped consumers’ approach to shopping online, customers have now come to expect a seamless, integrated experience across all channels, from social media to mobile apps to physical stores. They want to know that their purchases are making a positive impact on the world. ”

Strategy 130

Strategy Social Media Consumer Pattern 130

Inside Retail

AUGUST 27, 2023

SMS competitions and personalised offers to VIP groups are a great place to start and let you create and nurture a captive audience – perfect for when you start rolling out those Black Friday marketing promos and updates. Yep, you guessed it, on social media. Hey <First name>, I thought you might like this.” Think again.

Strategy 243

Strategy Customer Engagement Engagement Social Media 243

Trade Show Booth Companies - Trade Group

SEPTEMBER 20, 2023

To distinguish your product from competitors, embracing experiential marketing is an excellent approach to actively engage, captivate, and cultivate Gen Z into enthusiastic advocates for your brand. Here are some strategies to effectively engage Gen Z consumers. Take Generation Z, for instance.

Engagement 52

Engagement Strategy Marketing Social Media 52

Inside Retail

FEBRUARY 7, 2022

After news of the mass layoffs hit the media, eagle-eyed netizens noticed a number of new positions up for hire at the company were being advertised on job-seeking websites, which seemed insensitive. Social media darling no more. As a result, Glossier’s brand value has taken quite the hit.

Social Media 130

Social Media Strategy Other Advertising 130

Inside Retail

FEBRUARY 20, 2024

Millennials were both the target market and, in some cases, the founders of this new breed of retail business, so it’s no surprise that many of them focused on fashion and other discretionary purchases relevant to consumers in their mid-20s. The brand’s target market is parents of young children between three and 10 years aold.

Target Market 244

Target Market Marketing Social Media Line 244

Trade Show Booth Companies - Trade Group

AUGUST 1, 2023

Influencer marketing has become a potent strategy for businesses wanting to connect with their customers. For example, Nike’s marketing strategy is based on almost entirely influencer marketing, beginning with its partnership with Michael Jordan and continuing with new rising athletes. What is an influencer?

Marketing 94

Marketing Social Media Engagement Strategy 94

RetailMinded

JULY 9, 2021

This post highlights some of the marketing strategies businesses can deploy to not find new customers and keep existing ones. Let’s face it; technology opened a myriad of marketing channels and so did the pandemic. You can partner with other businesses just to target your brand name to gain traction among your target market.

Strategy 98

Strategy Marketing Social Media Advertising 98

Inside Retail

MARCH 9, 2023

The battle between them is playing out not only on social media but also in a US court. In US federal court, Shein has accused Temu of contracting social-media influencers to make “false and deceptive statements” against Shein in their promotions of Temu.com. Temu has asked the court to dismiss the lawsuit.

Social Media 130

Social Media Marketing Jewelry Planning 130

Trade Show Booth Companies - Trade Group

APRIL 25, 2024

To make the most of your trade show experience, you must deploy some sharp at-show marketing tactics that keep you on top of the game. Here are 10 At-show marketing tactics to use at every trade show you exhibit at: 1. Social Media Why wait until after the show to engage? But remember, the work doesn’t stop here.

Marketing 52

Marketing Social Media Promotion Engagement 52

Inside Retail

AUGUST 3, 2023

Strategies like this have become commonplace in the fast food sector, as restaurants seek to generate publicity and drive sales by rolling out outrageous gastronomic creations that they hope will become viral sensations. It retailed for around $3, and many people took to TikTok to post videos of trying the new creation.

Strategy 130

Strategy Social Media Consumer Engagement 130

Inside Retail

OCTOBER 13, 2021

“Right now, we’re seeing a once-in-a-generation shift that is opening the doors to a major new advertising opportunity for retailers and brands,” explains Troy Townsend, co-founder and chief innovation officer at The Pistol , a leader in marketing technologies and services.

Marketing 277

Marketing Social Media Advertising Consumer Electronics 277

Retail Focus

APRIL 4, 2024

Expert Manager at Univers Retail | Ephemeral Retailing Specialist | Published Author | Speaker In the dynamic and ever-evolving landscape of contemporary business, the concept of digital transformation has emerged as a pivotal force shaping industries and strategies at an unprecedented pace.

Social Media 148

Social Media Strategy Balance Engagement 148

Inside Retail

JUNE 1, 2022

Those with the right multichannel strategy will win in this volatile e-commerce climate. Whether you’re just starting out or optimising your existing multichannel strategy, diversifying your e-commerce presence is most successful when you: Connect to the right channels. Market at the right time. Social commerce.

Strategy 130

Strategy Social Media Consumer Advertising 130

Inside Retail

APRIL 10, 2024

German sportswear brand Puma is using this year’s Olympic Games and its partnership with sprint champions Jamaica to focus on speed as it jostles with Adidas and Nike to carve out space in an increasingly competitive running and lifestyle market. “That’s something we need to strengthen further in the consumer mindset.”

Social Media 264

Social Media Sporting Goods Contrast Marketing 264

Inside Retail

FEBRUARY 26, 2024

This compelling data highlights the critical importance of adopting omnichannel strategies for Australian retailers striving to stay at the forefront in an ever-evolving market. This omnichannel journey is an opportunity for retailers to forge personalised connections that build enduring brand loyalty.”

Social Media 130

Social Media Customer Retention Strategy Consumer 130

Inside Retail

APRIL 10, 2024

The secondhand market is an exciting solution, offering quality, often designer items, at a fraction of the original price. Moreover, Gen Z and Millennials are proficient in using social media platforms. In developed markets, we’re seeing an expansion of resale services, with consumers placing high value on sustainability.

Marketing 130

Marketing Consumer Social Media Shopping 130

Retail Bound

SEPTEMBER 13, 2023

In this blog post, we will unveil the most effective marketing strategies to secure the success of your crowdfunding campaign. Whether you’re a seasoned crowdfunder or just starting out, these ten strategies will give you the knowledge and tools you need to master the art of crowdfunding. billion by 2025.

Strategy 52

Strategy Art Marketing Social Media 52

Inside Retail

APRIL 2, 2024

In a world where technology, from smartphones to AI, is being integrated into almost every aspect of daily life, it may surprise some people to learn that the stationery market is thriving. The post How British brand Papier is driving growth in the global stationery market appeared first on Inside Retail Australia.

Marketing 100

Marketing Social Media Consumer Shopping 100

Retail Bound

NOVEMBER 28, 2021

When it comes to establishing engagement on your social media pages, you want to have as few barriers as possible. With the advent of social media in marketing efforts, brand voice is more important than ever to stand out from the multitude of digital buzz. It has the potential to make or destroy your strategy.

Social Media 52

Social Media Engagement Color Strategy 52

Retail Focus

FEBRUARY 7, 2024

In 2024, the landscape of customer engagement tools plays a pivotal role in elevating marketing performance. These tools are indispensable for implementing marketing automation, delivering tailored communication, and making data-informed decisions to enhance your campaign’s return on investment (ROI).

Customer Engagement 130

Customer Engagement Engagement Marketing Flow 130