Inside Retail

AUGUST 27, 2023

As Aussie shoppers’ expectations grow, your BFCM (Black Friday Cyber Monday) planning needs to start earlier every year. SMS competitions and personalised offers to VIP groups are a great place to start and let you create and nurture a captive audience – perfect for when you start rolling out those Black Friday marketing promos and updates.

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Retailing Insight

MAY 2, 2024

M edia Marketing is comprised of many forms of advertising and is the process of creating desirable products or services and distributing them in such a way that increases their charisma. I will not be giving all the methods but have tried to cull the best media marketing for retail stores, publishers and product makers.

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Snap Retail

JULY 20, 2021

Everyone is online, making the social media platforms one of the most profitable spaces to place your business, attract new clients, meet those selling goals, and evolve. And while it may seem easy, it’s harder than it looks, but with a great plan comes great revenue! Plan it Out. Who is your target audience?

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Inside Retail

NOVEMBER 8, 2023

It has also amassed a significant social media following, with over 45,000 followers on Instagram. He partly attributed this growth to the brand’s unique market position as offering premium casual dining, with an immersive dining and customer experience offering underpinned by a range of management initiatives.

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Inside Retail

NOVEMBER 28, 2023

Email marketing flows are crucial for crafting a seamless and personalised customer journey. With Klaviyo , an intelligent marketing automation platform, retailers can set up automated email flows triggered by specific customer actions, ensuring timely and relevant communication.

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Snap Retail

MARCH 11, 2021

If you’re currently re-evaluating your company’s marketing strategy, then you’re probably already familiar with terms like search engine optimization (SEO) and of course, social media. These should not be treated as two different aspects of a marketing campaign but rather two channels that go hand in hand.

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RetailMinded

OCTOBER 20, 2023

If you own your own business or have a senior position at a company, a product marketing strategy is an effective approach you may take for future success. Whether you are in the run-up to launching a new product or service or trying to boost and improve existing ones, a well-constructed strategy makes all the difference.

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Inside Retail

MARCH 9, 2023

The battle between them is playing out not only on social media but also in a US court. In US federal court, Shein has accused Temu of contracting social-media influencers to make “false and deceptive statements” against Shein in their promotions of Temu.com. Temu has asked the court to dismiss the lawsuit.

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Inside Retail

APRIL 10, 2024

German sportswear brand Puma is using this year’s Olympic Games and its partnership with sprint champions Jamaica to focus on speed as it jostles with Adidas and Nike to carve out space in an increasingly competitive running and lifestyle market. “That’s something we need to strengthen further in the consumer mindset.”

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Inside Retail

JUNE 1, 2022

Those with the right multichannel strategy will win in this volatile e-commerce climate. Whether you’re just starting out or optimising your existing multichannel strategy, diversifying your e-commerce presence is most successful when you: Connect to the right channels. Market at the right time. Fulfilment and delivery plans.

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Retail Bound

SEPTEMBER 13, 2023

In this blog post, we will unveil the most effective marketing strategies to secure the success of your crowdfunding campaign. Whether you’re a seasoned crowdfunder or just starting out, these ten strategies will give you the knowledge and tools you need to master the art of crowdfunding. billion by 2025.

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Strategy Art Marketing Social Media 52

Inside Retail

JUNE 26, 2023

The pet food market in India is expected to grow by approximately 20 per cent annually over the next five years to reach over $1.2 According to Dr Shashank Sinha, CEO and veterinarian of Drools, the company has implemented various strategies to ensure the brand’s success and growth.

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Retail Bound

MARCH 7, 2024

Ensure prompt and transparent fulfillment of your perks and final product After your campaign, share a detailed fulfillment plan with backers, outlining production timelines, quality control measures, and shipping details. Cull valuable insights that can inform your strategy in future crowdfunding endeavors.

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Strategy Social Media Engagement Marketing 52

Retail Bound

JANUARY 30, 2024

Now comes the crucial step of successfully launching it into the market. A well-planned in-store product launch can greatly impact the success of your product and brand in the retail industry. In this step-by-step guide, we will discuss how to plan a successful retail product launch.

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Inside Retail

MAY 13, 2024

Sneaker enthusiasts in Thailand have a reason to celebrate as Sneaker Laundry , a leading player in Australia’s sneaker cleaning and restoration market, teams up with the well-established John’s Laundry to expand its services in Southeast Asia. Nothing really existed to look after your sneakers. I think brick-and-mortar will never die.

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Social Media Location Marketing Planning 147

Inside Retail

NOVEMBER 21, 2023

It isn’t a joke, although it has been greeted on social media as one, and was once the plot of a TV comedy sketch. This has allowed them to undercut other brands and get more margin – a strategy that is paying off as consumers become more stretched, allowing Coles to increase home brand sales 9.4 per cent and Woolworths 7.8

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Social Media Gifts Advertising Strategy 245

Inside Retail

AUGUST 18, 2022

Italian denim brand Replay is gearing up to enter the New Zealand market, as it looks to capitalise on the brand awareness it has built from sponsoring the All Blacks rugby team for the past two years. Beyond the sponsorship strategy, Hampson expects Replay to benefit from increased spending on luxury fashion post-Covid.

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Inside Retail

SEPTEMBER 9, 2021

Even if you weren’t planning to look, you might now be intrigued. Being a human takes a lot of psychological effort, particularly today, when many of us are constantly connected through our phones and social media. Strategies like Aldi’s Special Buys play on this variety seeking behaviour. What is the theme today?

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Strategy Consumer Social Media Other 259

Retail Bound

FEBRUARY 14, 2022

The most basic function of a marketing plan is to meet whatever objectives it sets out to achieve and ultimately convert customers, if it does this then it can be considered to be successful. So, just like a pie has a recipe, a good marketing plan needs a framework. Get intimate with the market. Easy as pie.

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Planning Marketing Social Media Target Market 52

Inside Retail

JANUARY 15, 2024

Digital strategies to decode Gen Z” was the topic of one of the opening panels. Let Gen Z in on the (marketing) fun All three panelists agreed that Gen Z is wary of inauthentic marketing tactics from brands. However, the campaign did not go off exactly as planned. The video immediately went viral, garnering over 2.6

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Inside Retail

FEBRUARY 28, 2024

Acclaimed Indian skincare brand Minimalist recently announced its strategic expansion into three dynamic markets: Singapore, Vietnam, and Australia. The brand reportedly sells one in every four skincare serums in the market. According to Yadav, the brand’s success in India has paved the way for its expansion into international markets.

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Inside Retail

JULY 17, 2023

That’s really our brand strategy. Can you tell me a bit about MCoBeauty’s expansion plans? We haven’t got the plan locked in just yet, but we’re definitely going there next year. IR: Are you approaching that market differently than you would approach Australia and New Zealand? SS: We’re not.

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Retail Focus

AUGUST 8, 2023

Digital Marketing and SEO To thrive in a competitive retail landscape, your business needs a strong online presence. Outsourcing digital marketing and Search Engine Optimization (SEO) tasks to specialized agencies can boost your brand’s visibility, attract more website traffic, and ultimately drive sales.

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Social Media Customer Retention Management Engagement 130

Inside Retail

MARCH 29, 2022

Nike had 14 per cent market share of technical running shoes. A 30-point gap in market share demanded a plan like no other. One of the best marketers I’ve worked with (an innate rebel himself and a very dear friend), Michael Scott, led the brand planning process. ASICS had 44 per cent. It was time to be rebellious.

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Retail Focus

JULY 5, 2022

It would be best if you had a business goal before creating a design business and a working plan to achieve it. . Create A Business Plan. After you have organized your thoughts, the following line of action is to devise a working business plan. What sets you apart from the competition and makes your method unique. Conclusion

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Barber Design

AUGUST 9, 2018

But even if a shop does have a website or even a Google Business page, a recent survey by PwC suggests that social media could be the new key to increasing retail footfall – as social networks are now the number 1 source of inspiration for purchases. Have you applied a clicks and mortar strategy in your store?

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Social Media Advertising Visual Merchandising Strategy 52

Inside Retail

OCTOBER 12, 2021

The US is the brand’s most successful market, with Kulani Kinis being one of the most in-demand bikini labels in North America. Atkins said the size and scale of the market makes it easier to find their target customer. “We And they are used to new brands coming into the market and being disruptive,” she said.

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Marketing Social Media Strategy Management 130

Trade Show Booth Companies - Trade Group

MARCH 26, 2024

Today, we will take you step by step into the planning period for your next trade show or expo event. You’ll find some helpful tips as well as a planning timeline that’ll help guide you through your important pre-show process. Planning at least 12 months in advance will take the burden off of you and your team.

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Inside Retail

SEPTEMBER 17, 2023

Although the businesses operate in a similar category – the target audiences, marketing campaigns and product styles are largely different. Berkowitz said this signalled Berkowitz’s intention for the brand to preserve its distinct and creative style, with plans to reopen its physical stores and e-commerce operations later this year.

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Social Media Planning Perspective Art 260

RetailMinded

JULY 8, 2021

For you to stay ahead of the game, you must keep up with digital innovations and apply up-to-date marketing strategies. Although digital marketing is already a familiar and staple strategy for many establishments, some industries and businesses are still reluctant to engage in this approach.

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Marketing Social Media Strategy Customer Retention 106

Retail Focus

AUGUST 10, 2022

If you’ve decided to take the plunge and set up a retail business, this article includes some top tips to help you with every step from writing a business plan to organising your marketing strategy and financials. Creating a business plan. It helps to set out a strategy and define your objectives. Market research.

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Hobbies Social Media Strategy Planning 147

RetailMinded

JANUARY 13, 2023

If you want your independent retail business to be successful and grow, you need to adopt the right marketing methods. The good news is, there are plenty of marketing techniques you can employ that are available at little or no cost. Utilize Social Media. Create an Email Marketing Plan.

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Social Media Marketing Form Promotion 52

Inside Retail

AUGUST 7, 2023

After first appearing in the United States and United Kingdom, retail media has started to gain a foothold in the Australian market. According to owned-media company Sonder, the Australian retail media market is worth $3.9 Of that, retailers are worth $1.2 Who’s next?

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RetailMinded

JULY 29, 2023

The market environment is experiencing a significant change, and it is crucial for companies to ensure their continued commitment to staying updated with present trends and progressions in order to prosper. I’ll then suggest some effective strategies that independent retailers can use to stay ahead of the competition.

Strategy 52

Strategy Consumer Social Media Customer Engagement 52

RetailMinded

JULY 29, 2023

The market environment is experiencing a significant change, and it is crucial for companies to ensure their continued commitment to staying updated with present trends and progressions in order to prosper. I’ll then suggest some effective strategies that independent retailers can use to stay ahead of the competition.

Strategy 52

Strategy Consumer Social Media Customer Engagement 52

Inside Retail

DECEMBER 17, 2023

Herbal supplements, vitamins and minerals and protein-based products have saturated/(flooded) the market and the businesses that sell them have experienced phenomenal growth, online during the pandemic and in the years following. billion by 2030. Chemist Warehouse recently opened its first Irish superstore earlier this month.

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Beauty and Health Social Media Circulation Space 258

Inside Retail

MARCH 24, 2024

ShipStation, a global leading provider of shipping software solutions, has announced its continued investment in the Australian market. These enhancements include the introduction of checkout rates, shipping strategies, auto-split, ODBC support and custom labels.

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