Retail Focus

APRIL 4, 2024

Expert Manager at Univers Retail | Ephemeral Retailing Specialist | Published Author | Speaker In the dynamic and ever-evolving landscape of contemporary business, the concept of digital transformation has emerged as a pivotal force shaping industries and strategies at an unprecedented pace.

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Social Media Strategy Balance Engagement 147

Inside Retail

MAY 19, 2023

Time is a currency, so consumer time well spent in an interactive, engaging, experiential environment is critical,” he added. Consumer engagement Walker sees the ‘equipment room’ concept in the store as another interesting aspect that deserves attention. This changes the classic retail model of purchasing and reselling.

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Sporting Goods Marketing Social Media Engagement 130

Inside Retail

JANUARY 15, 2024

Digital strategies to decode Gen Z” was the topic of one of the opening panels. Let Gen Z in on the (marketing) fun All three panelists agreed that Gen Z is wary of inauthentic marketing tactics from brands. What some may have viewed as a marketing disaster turned into a boon for McDonald’s.

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Social Media Engagement Consumer Artistic 237

RetailMinded

JULY 29, 2023

These statistics underscore the need for businesses to comprehend and adapt to the evolving currents of customer buying behavior. The market environment is experiencing a significant change, and it is crucial for companies to ensure their continued commitment to staying updated with present trends and progressions in order to prosper.

Strategy 52

Strategy Consumer Social Media Customer Engagement 52

RetailMinded

JULY 29, 2023

These statistics underscore the need for businesses to comprehend and adapt to the evolving currents of customer buying behavior. The market environment is experiencing a significant change, and it is crucial for companies to ensure their continued commitment to staying updated with present trends and progressions in order to prosper.

Strategy 52

Strategy Consumer Social Media Customer Engagement 52

Retail Focus

SEPTEMBER 28, 2022

Austria’s second-largest telecommunication brand, Magenta Telekom, has boosted digital engagement, growing app use and interactions by 150%, thanks to a solution from MoEngage, the leading insights-led customer engagement platform.

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Engagement Customer Engagement Social Media Strategy 130

Inside Retail

OCTOBER 24, 2023

The current state of affairs “Malaysia has a growing economy and a strong consumer market, making it an attractive destination for expanding retail businesses. The APAC marketplace Broderick said that the APAC market presents both challenges and opportunities for the headwear industry and New Era.

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Retail Focus

NOVEMBER 22, 2023

Furthermore, I assess their impact on the visibility of a brand, customer engagement, and overall success. Cross-Marketing Opportunities: Collaborations and partnerships with other luxury brands or influencers broaden the appeal and reach of Christmas pop-ups.

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Retail Focus

JUNE 22, 2023

Original research of over 1,000 UK shoppers by ADvendio showed the impact of customer engagement via traditional advertising was diminishing, with UK shoppers saying they ignore over half (56%) of digital advertising they see, while 54% of search ads also go unnoticed by UK consumers.

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Curate Consumer Advertising Social Media 130

Retailing Insight

MAY 2, 2024

But let’s be real, managing a bustling retail space can be a whirlwind of tasks – from inventory tracking to customer engagement and beyond. Even if you’re a brick-and-mortar store, having an online presence is crucial these days – many customers check you out online before they venture into your store.

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Social Media Management Customer Engagement Engagement 52

Retail Bound

APRIL 2, 2024

How can you ensure that your product gets noticed and ultimately purchased by customers? In this blog post, we’ll discuss some ideas and strategies for successfully launching a new product on Amazon. This includes researching the market demand for your product, understanding your target audience, and analyzing the competition.

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Social Media Advertising Strategy Color 40

RetailMinded

JANUARY 10, 2024

So that makes us wonder… are your shipping strategies as seamless and as reduced in overhead as they can be? Do you offer a multi-carrier shipping strategy? Incorporating a multi-carrier strategy can help companies enhance their overall shipping efficiencies while reducing parcel overhead. Why or why not? Learn more here.

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Social Media Strategy Engagement Jewelry 86

Inside Retail

FEBRUARY 17, 2022

Since the pandemic started, retail brands have been forced to make the shift to digital at warp speed – prioritising a major shift towards online purchases, customer engagement and social amplification in order to maintain relevance in this brave new world. First step towards the metaverse is design strategy.

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Social Media Fashion Strategy Engagement 231

Inside Retail

APRIL 27, 2022

To help retailers navigate the new realities of the customer journey while the fight for fresh customers picks up speed, Inside Retail has joined forces with multi-channel, multi-carrier e-commerce shipping solution provider ShipStation to release a new report on customer behaviour entitled Casting the Net.

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Social Media Engagement Consumer Shopping 130

Retail Focus

NOVEMBER 7, 2023

Brands can use hyperphysical retail to create brand awareness, enhance word-of-mouth strategies, and increase sales. Luxury marketers are exploring multi-sensory experiences in physical stores, potentially integrating ASMR (autonomous sensory meridian response). This reading is important as it helps in improving operational efficiency.

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Engagement Customer Engagement Layout Display 147

Inside Retail

OCTOBER 11, 2023

A few years ago, it seemed like every new brand making noise in the market was adopting a direct-to-consumer (DTC) business model. This evolution has raised serious questions around whether DTC is a sustainable long-term strategy, or even still relevant for start-ups. Is DTC dead? Absolutely.

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Engagement Strategy Consumer Marketing 130

Inside Retail

NOVEMBER 27, 2023

In the ever-evolving retail landscape, technology has swiftly moved from being a novelty to becoming the linchpin of both operational and customer-centric strategies. Generative AI takes a deep dive into the sea of data, extracting valuable insights from a consumer’s past purchases, browsing history, even their social media activity.

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Consumer Engagement Shopping Pattern 147

Trade Show Booth Companies - Trade Group

AUGUST 28, 2023

Do you invest in more digital marketing? 3 Automotive trade shows provide leadership opportunities By leveraging networking, educational initiatives, media exposure, and community engagement, trade shows can be a steppingstone for leadership opportunities and professional growth. You’ve hit a wall. Advertising?

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Social Media Customer Retention Engagement Strategy 52

Creative Displays Now

JULY 18, 2023

Selling a product or products requires creating a cohesive marketing strategy. Some of the most crucial parts of this strategy include visual merchandising and crafting a compelling brand experience as part of your overall marketing technique. What makes customers engage with your brand or products?

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Visual Merchandising Merchandising Display Advertising 98

Retail Focus

MAY 30, 2023

Creating a brand community has always been an important marketing concept and a valuable brand asset. Examples of brand communities include Apple enthusiasts forming online forums, Harley-Davidson motorcycle owners participating in rallies, or Nike fans engaging on social media. Ghalia BOUSTANI.

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Retail Design Design Engagement Display 130

Parcel Pending

MAY 3, 2023

Consumer trends and expectations are changing, and retailers must adapt if they want to remain competitive in an increasingly dynamic and quickly evolving market. Here are five retail trends to keep in mind to ensure your business can fulfill customer needs and stand apart from the competition in 2023.

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Social Media Consumer Shopping Marketing 52

Parcel Pending

APRIL 25, 2024

The plumbing industry is facing many challenges; however, it is possible for wholesale plumbing distributors and independent distributors to both navigate market turbulence and realize success. Residential Market Shifting Experts predict that the demand for plumbing in commercial multifamily housing will remain strong.

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Management Outdoor Social Media Marketing 52

Parcel Pending

MARCH 29, 2024

The electrical distributors market, a critical link in the chain powering our modern world, faces unprecedented challenges post-pandemic. Labor Shortages Skilled workforce deficits are stunting the market’s ability to meet demands, leading to delays and increased labor costs.

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Social Media Marketing Management Flow 52

RetailMinded

DECEMBER 6, 2022

In fact, some retailers are using AI to optimize their inventory management, customer service, and marketing strategies. At the heart of all these techniques is an understanding of what customers want from their shopping experience. Users can then share their creations on social media platforms like Snapchat or Instagram.

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Retail Space Space Social Media Customer Engagement 59

Retailing Insight

SEPTEMBER 12, 2023

Those pillars are: Strategy – Creating a business growth strategy that you can live every day. In this pillar of success, we dive into the world of business execution in a small retail shop, exploring how aligning strategies with core principles can propel businesses to new heights. This is everyone’s job and it’s not personal.

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Rhythm Planning Strategy Social Media 52

Retailing Insight

MARCH 13, 2023

Those fluctuations derive from the changing economy and changes in customer preferences and habits… No matter if your business is brick-and-mortar, has an e-commerce model, or is a business you are planning to launch this year, you need effective marketing strategies — whether you are seeking to grow or just to ‘keep the lights on.’

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Strategy Marketing Social Media Advertising 52

Inside Retail

APRIL 19, 2024

Our 2024 report features C-level executives with decades of leadership experience, alongside start-up founders and digital specialists with a wide range of skills, from marketing to logistics. IR : You seem to have an amazing ability to leverage social media and partnerships to drive growth. AC: Social media is my passion.

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Social Media Strategy Engagement Tailored 235

Creative Displays Now

JUNE 30, 2021

Here’s a look at retail market trends in 2021 and beyond. Smart Marketers Stay Ahead of Retail Marketing Trends. These instances highlight how customers interact with brands, as well as how brands respond to them. Below are the latest trends in retail marketing you should watch out for in the coming years.

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Social Media Display Consumer Shopping 52

Retail Bound

DECEMBER 3, 2021

Here Are Some Tips That May Help You Prepare for the Dreaded Post-holiday Slump: Explore marketing automation : Marketing automation helps you keep track of customers and market to their personal interests based on past spending habits. So it’s important for any business to prepare for this post-holiday slump in sales.

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Social Media Planning Suggestive Selling Shopping 52

CRP

JANUARY 27, 2023

Businesses – startups or big players – have inundated the online world with marketing static. This is why the demand for unique and innovative digital marketing strategies has increased. According to studies, influencer marketing platforms are expected to hit a market size of $370 million by 2027.

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Gifts Fashion Color Promotion 52

Inside Retail

FEBRUARY 20, 2024

In this article, we will delve into the top five e-commerce tips that should be at the forefront of your strategy, with a keen focus on driving growth not only within the digital realm but across your entire business. 1 Embrace omnichannel commerce This year, a seamless, integrated customer experience is paramount.

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Tailored Social Media Strategy Target Market 236

Parcel Pending

SEPTEMBER 30, 2021

The lure of loyalty cards remains the same since its inception: it’s more cost efficient to retain an existing customer than it is to acquire a new customer. Consumer data clearly backs up this strategy: 84% of consumers say they’re more apt to stick with a brand that offers a loyalty program 2.

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Customer Retention Engagement Form Social Media 52

Greater Group

SEPTEMBER 24, 2019

A ‘new normal’ has emerged , challenging us to think outside the box in exploring new formats and creating displays and activations that chase up the figures for sales, customer engagement and brand awareness while cutting down on manufacturing cost and timeframes. ONLINE/OFFLINE INTEGRATION : Physical stores VS Online stores.

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Display Shopping Engagement Customer Engagement 52

All Work

DECEMBER 18, 2020

Retailers strive to understand cultural values and make sure their marketing communications and actions reflect the same values of their intended target customer. A physical presence helps build brand awareness and contact with potential new customers or employees. A digital presence enables convenience.

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Retail Design Design Layout Space 57

Inside Retail

OCTOBER 26, 2023

Lightspeed is a single platform for point-of-sale, payment processing, inventory management and reporting which also includes tools for e-commerce and marketing. Determining how customers engage with specific product categories should shape resource allocation within online shopping platforms, she advises.

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Shopping Engagement Consumer Gifts 246

RetailMinded

JULY 17, 2022

The potential to transform industries like marketing is huge. They can help marketers understand data better, predict future behaviors, and deliver more personalized experiences when it comes to their audience. This article explores the ways AI technologies are driving marketing strategies today.

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Marketing Customer Engagement Engagement Strategy 94

Inside Retail

AUGUST 15, 2023

Market Lane Market Lane, an independent specialty coffee brand founded in 2009, has grown steadily over the years, expanding from its first shop and roastery at the Prahran Market to eight coffee shops in Melbourne, a bustling online shop, and a roastery in Brunswick East.

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