How retailers are wasting technology at the cost of customer engagement
Inside Retail
JUNE 13, 2023
Murdo Wallace, director of operations, Apac, with Dotdigital, describes the problem as ‘shiny new toy syndrome’ – where executives are racing to embrace the ‘next big thing’ in customer engagement solutions thinking they’ll be a step ahead of their competitors. What are your customers seeing? Then we build the foundation.”
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