Retail Focus

APRIL 4, 2024

Expert Manager at Univers Retail | Ephemeral Retailing Specialist | Published Author | Speaker In the dynamic and ever-evolving landscape of contemporary business, the concept of digital transformation has emerged as a pivotal force shaping industries and strategies at an unprecedented pace.

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Creative Displays Now

MARCH 4, 2024

Whether you’re an experienced product developer or new to the retail industry, you must know strategies for introducing customers to your products and continuing to grow revenue. In most cases, consumer product manufacturers use a combination of online and offline marketing strategies to reach as many customers as possible.

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Inside Retail

JANUARY 15, 2024

Digital strategies to decode Gen Z” was the topic of one of the opening panels. To navigate this, McDonald’s Pearson has coined the term “sharing the pen” to describe the act of letting Gen Z consumers help shape a brand’s marketing strategy and engaging with these creatively-minded consumers afterwards.

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RetailMinded

JULY 29, 2023

I’ll then suggest some effective strategies that independent retailers can use to stay ahead of the competition. Understanding Changing Consumer Behavior The retail industry is undoubtedly no longer what it used to be; customer shopping habits and preferences are quickly changing. So let’s get to it!

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RetailMinded

JULY 29, 2023

I’ll then suggest some effective strategies that independent retailers can use to stay ahead of the competition. Understanding Changing Consumer Behavior The retail industry is undoubtedly no longer what it used to be; customer shopping habits and preferences are quickly changing. So let’s get to it!

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Retail Focus

JUNE 16, 2023

Crafting brand narratives through popup stores can be an effective strategy to engage customers, create buzz, and build a unique brand experience. Creating interactive experiences: Engaging customers through interactive experiences that allow them to connect emotionally with the brand is essential.

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Retail Focus

NOVEMBER 22, 2023

The holiday season’s magical air of celebration and joy influences how people shop and engage with brands. Furthermore, I assess their impact on the visibility of a brand, customer engagement, and overall success. Social Media Buzz: Luxury pop-up stores become social media sensations during the Christmas period.

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Retail Focus

JUNE 22, 2023

Original research of over 1,000 UK shoppers by ADvendio showed the impact of customer engagement via traditional advertising was diminishing, with UK shoppers saying they ignore over half (56%) of digital advertising they see, while 54% of search ads also go unnoticed by UK consumers.

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Retail Focus

NOVEMBER 7, 2023

Brands can use hyperphysical retail to create brand awareness, enhance word-of-mouth strategies, and increase sales. This novel approach engages all the senses and elicits powerful emotions, transforming retail spaces into sanctuaries of connection, innovation, and individuality.

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Inside Retail

MAY 19, 2023

Time is a currency, so consumer time well spent in an interactive, engaging, experiential environment is critical,” he added. Consumer engagement Walker sees the ‘equipment room’ concept in the store as another interesting aspect that deserves attention. This changes the classic retail model of purchasing and reselling.

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Inside Retail

MAY 3, 2021

Online and in-person selling quickly became complementary strategies and soon that model gave way to omnichannel retailing – delivering a seamless customer experience across all platforms including physical space, e-commerce, mobile applications, and social media. It didn’t last long. Efficiency redefined.

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Retailing Insight

MAY 2, 2024

But let’s be real, managing a bustling retail space can be a whirlwind of tasks – from inventory tracking to customer engagement and beyond. Even if you’re a brick-and-mortar store, having an online presence is crucial these days – many customers check you out online before they venture into your store.

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Inside Retail

OCTOBER 24, 2023

The brand also invested in targeted marketing campaigns, leveraging social media and celebrity endorsements to engage with a younger demographic. “My Broderick said that he gained valuable insights into effective brand positioning, marketing strategies, and building strong partnerships with retailers and influencers.

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Inside Retail

FEBRUARY 17, 2022

Since the pandemic started, retail brands have been forced to make the shift to digital at warp speed – prioritising a major shift towards online purchases, customer engagement and social amplification in order to maintain relevance in this brave new world. What is the metaverse? Another dimension for shoppers.

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Social Media Fashion Strategy Engagement 231

RetailMinded

JANUARY 10, 2024

So that makes us wonder… are your shipping strategies as seamless and as reduced in overhead as they can be? Do you offer a multi-carrier shipping strategy? Incorporating a multi-carrier strategy can help companies enhance their overall shipping efficiencies while reducing parcel overhead. Why or why not? Learn more here.

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Social Media Strategy Engagement Jewelry 86

Inside Retail

OCTOBER 11, 2023

Analyzing over 80 different rigorous peer-reviewed studies on DTC, we discovered a few common insights that prove the DTC model isn’t dead, it’s just evolving and, in fact, it could still be a great way for smaller brands to build customer engagement. Engaging with customers directly online is particularly appealing for new brands.

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Inside Retail

APRIL 27, 2022

This is framed as four distinct opportunities for retailers to cast a wider net and engage new shoppers. Long periods of restricted access to in-person shopping have driven consumers towards e-commerce stores, spending more hours shopping online and generally broadening the dimensions of their engagement.

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Social Media Engagement Consumer Shopping 130

Retail Bound

APRIL 2, 2024

How can you ensure that your product gets noticed and ultimately purchased by customers? In this blog post, we’ll discuss some ideas and strategies for successfully launching a new product on Amazon. Additionally, creating a strong brand presence outside of Amazon can help establish credibility and trust with potential customers.

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Parcel Pending

SEPTEMBER 30, 2021

The lure of loyalty cards remains the same since its inception: it’s more cost efficient to retain an existing customer than it is to acquire a new customer. Consumer data clearly backs up this strategy: 84% of consumers say they’re more apt to stick with a brand that offers a loyalty program 2. Parcel Pending. 2020, April 1).

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Retail Focus

MAY 30, 2023

Examples of brand communities include Apple enthusiasts forming online forums, Harley-Davidson motorcycle owners participating in rallies, or Nike fans engaging on social media. Other brands, such as LuluLemon or Huda Beauty, have invested in the power of digital to grow a following and establish an engaged community.

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VMS

NOVEMBER 10, 2021

The core of his philosophy was “treat your customer as you would want to be treated.” And now as we look toward the future, we’re compelled to reconsider the meaning of customer service. Though a critical component of any retail strategy, customer service is a subset of a broader construct, the totality of the customer experience.

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Social Media Customer Engagement Visual Merchandising Engagement 92

Inside Retail

NOVEMBER 27, 2023

In the ever-evolving retail landscape, technology has swiftly moved from being a novelty to becoming the linchpin of both operational and customer-centric strategies. The crux of this phygital evolution lies in its ability to harness data and advanced tech tools to create a retail ecosystem that is intuitive, responsive and engaging.

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VMS

NOVEMBER 10, 2021

The core of his philosophy was “treat your customer as you would want to be treated.” And now as we look toward the future, we’re compelled to reconsider the meaning of customer service. Though a critical component of any retail strategy, customer service is a subset of a broader construct, the totality of the customer experience.

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Social Media Customer Engagement Visual Merchandising Engagement 88

Trade Show Booth Companies - Trade Group

AUGUST 28, 2023

At trade shows, you can Get exposure to new markets Showcase innovations and products Directly interact with potential customers Analyze the competition’s offerings Exhibiting at automotive trade shows can significantly contribute to business success by facilitating brand exposure, customer engagement, and competitive analysis.

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Social Media Customer Retention Engagement Strategy 52

Creative Displays Now

JULY 18, 2023

Selling a product or products requires creating a cohesive marketing strategy. Some of the most crucial parts of this strategy include visual merchandising and crafting a compelling brand experience as part of your overall marketing technique. What makes customers engage with your brand or products?

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RetailMinded

DECEMBER 6, 2022

In fact, some retailers are using AI to optimize their inventory management, customer service, and marketing strategies. At the heart of all these techniques is an understanding of what customers want from their shopping experience. In the retail space, digital transformation is being used to engage customers with AR technology.

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Retail Space Space Social Media Customer Engagement 59

Parcel Pending

MAY 3, 2023

For both online and offline retailers, an innovative, omnichannel (and, whenever possible, hybrid) approach to sales and a convenient, customer -centered returns strategy are critical to staying ahead of the competition and providing customers with the kind of retail experience they now expect.

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Social Media Consumer Shopping Marketing 52

Inside Retail

APRIL 19, 2024

IR : You seem to have an amazing ability to leverage social media and partnerships to drive growth. AC: Social media is my passion. I understand what our customer wants to see, and I create concepts before they become saturated. What’s the secret to your success? I really really love it.

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Retailing Insight

SEPTEMBER 12, 2023

Those pillars are: Strategy – Creating a business growth strategy that you can live every day. In this pillar of success, we dive into the world of business execution in a small retail shop, exploring how aligning strategies with core principles can propel businesses to new heights. This is everyone’s job and it’s not personal.

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Parcel Pending

MARCH 29, 2024

Enhance Customer Experience with Omnichannel Solutions Electrical distributors must create a unified shopping experience to satisfy customer expectations. By giving customers an omnichannel experience, distributors provide convenience, speed, and a personalized touch. The integration of omnichannel strategies is just the start.

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Parcel Pending

APRIL 25, 2024

By adopting these eco-friendly design strategies, buildings can significantly reduce their ecological impact and become leaders in environmental stewardship. 3 Social media posting, email marketing, and encouraging online reviews all help boost brand value and cement loyalty.

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Creative Displays Now

JUNE 30, 2021

Rather than being used to like posts and share articles, social media has recently become a space for what’s known as social commerce. With the launch of native shopping on Facebook, Instagram and TikTok, the use of social media is gradually morphing from just networking to direct buying and selling.

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Retail Bound

DECEMBER 3, 2021

By playing on those impulses, businesses can potentially increase their sales by engaging customers they may not have thought to market to previously. But there are still plenty of marketing tactics you can deploy to keep your customers engaged and attract new ones. This guest blog post was provided by Kickfurther.

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Retailing Insight

MARCH 13, 2023

Those fluctuations derive from the changing economy and changes in customer preferences and habits… No matter if your business is brick-and-mortar, has an e-commerce model, or is a business you are planning to launch this year, you need effective marketing strategies — whether you are seeking to grow or just to ‘keep the lights on.’

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Inside Retail

FEBRUARY 20, 2024

In this article, we will delve into the top five e-commerce tips that should be at the forefront of your strategy, with a keen focus on driving growth not only within the digital realm but across your entire business. 1 Embrace omnichannel commerce This year, a seamless, integrated customer experience is paramount.

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Greater Group

SEPTEMBER 24, 2019

In retail, the rise of e-commerce has sparked worry about the relevance of brick-and-mortar and prompted retailers to reimagine the way they use tech to promote their products and engage shoppers. Be on the lookout for a complete project showcase about ANZ’s temporary kiosk to see how these strategies play out in the field!

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All Work

DECEMBER 18, 2020

Rethinking the success measures of the workplace from pure employee densities to one where engagement is at the forefront, will be the challenge of business owners and HR leaders. How a retailer greets a customer influences them on an emotional level – how they ‘feel’ when they visit the space. A digital presence enables convenience.

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