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5 Retail Marketing Strategies to Drive Sales

Creative Displays Now

Whether you’re an experienced product developer or new to the retail industry, you must know strategies for introducing customers to your products and continuing to grow revenue. What Is Retail Advertising? Engage online with your audience. Keep your brand at the front of customers’ minds.

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Marketing Strategies for Retailers

Retailing Insight

Those fluctuations derive from the changing economy and changes in customer preferences and habits… No matter if your business is brick-and-mortar, has an e-commerce model, or is a business you are planning to launch this year, you need effective marketing strategies — whether you are seeking to grow or just to ‘keep the lights on.’

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Consumer demand for curated ads from trusted brands is prompting retailers to tap retail media opportunities

Retail Focus

Consumer demands for curated ads from trusted brands is prompting retailers to tap retail media opportunities and open up new revenue streams from monetising their first party audiences, according to the latest research from ADvendio , the leading omnichannel advertising solution provider.

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How to Launch New Products on Amazon

Retail Bound

How can you ensure that your product gets noticed and ultimately purchased by customers? In this blog post, we’ll discuss some ideas and strategies for successfully launching a new product on Amazon. Utilize Amazon’s advertising options Amazon offers various advertising options to help boost the visibility of your product.

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Inside Retail/ShipStation research reveals emerging customer behaviours

Inside Retail

While the opportunities are clear, the sheer volume of competition between advertisers presents a tough problem for retailers, with all of them vying for maximum consumer attention. In Australia, 52 per cent of marketers say that brand partnerships are already a significant part of their promotional strategies.

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The Power of Brand Storytelling in Visual Merchandising

Creative Displays Now

Selling a product or products requires creating a cohesive marketing strategy. Some of the most crucial parts of this strategy include visual merchandising and crafting a compelling brand experience as part of your overall marketing technique. How you choose to advertise your product reflects your brand’s values and identity.

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Is the DTC business model dead, or just evolving?

Inside Retail

Analyzing over 80 different rigorous peer-reviewed studies on DTC, we discovered a few common insights that prove the DTC model isn’t dead, it’s just evolving and, in fact, it could still be a great way for smaller brands to build customer engagement. But first, let’s take a look at the history of DTC and why it became so popular.