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The four trends defining online retail in 2024

Inside Retail

Thanks to rapid innovations in supply chain management, AI technology and digital marketing, e-commerce is increasingly playing an integral role in the lives of everyday Aussies. With this momentum continuing into this year, it’s the perfect time for retailers to reexamine their strategies and restructure with growth and scale in mind.

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5 Retail Marketing Strategies to Drive Sales

Creative Displays Now

Whether you’re an experienced product developer or new to the retail industry, you must know strategies for introducing customers to your products and continuing to grow revenue. There are three primary types of retail marketing. Keep your brand at the front of customers’ minds. What Is Retail Advertising?

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The $15bn impact: Physical touchpoints drive Australian e-commerce revolution

Inside Retail

This compelling data highlights the critical importance of adopting omnichannel strategies for Australian retailers striving to stay at the forefront in an ever-evolving market. This omnichannel journey is an opportunity for retailers to forge personalised connections that build enduring brand loyalty.”

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Stepping into the future: Bata Thailand’s dynamic transformation unveiled

Inside Retail

Recognising the need to align with contemporary tastes and market dynamics, Bata Thailand embarked on an ambitious venture – the “Surprisingly Bata” campaign. Social media and influencers Social media and online content platforms are part and parcel of any company’s marketing strategy.

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Planning to sell online in the US? Here are some tactics to ensure success

Inside Retail

Tara Daly, senior director of product marketing at Loop Returns , shares with Inside Retail advice on getting started in the US market, some tips on cross-border shipping and logistics – including managing returns in a way that builds customer loyalty – and how to drive repeat business. Begin with baby steps, she advocates.

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Different Things to Consider Outsourcing in Your Retail Business (and Why)

Retail Focus

This can lead to increased conversions and higher customer retention rates. Digital Marketing and SEO To thrive in a competitive retail landscape, your business needs a strong online presence. Professional social media managers can craft compelling content and track performance metrics to optimize your online presence.

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Why Innovative Loyalty Card Programs Can Significantly Improve Customer Retention & Engagement

Parcel Pending

Savvy retailers are updating their customer loyalty programs to increase customer satisfaction and ensure customer retention. The lure of loyalty cards remains the same since its inception: it’s more cost efficient to retain an existing customer than it is to acquire a new customer. Parcel Pending.