Retail Bound

NOVEMBER 21, 2023

This unique combination of entertainment, convenience, and shopping is not only helping to redefine retail, but also to foster a sense of community that allows brands to connect with their audience on a unique global level. Looking Ahead Shopping on TikTok — or any social platform, in general — isn’t going away any time soon.

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Consumer Shopping Social Media Perspective 52

RetailMinded

JULY 9, 2021

This post highlights some of the marketing strategies businesses can deploy to not find new customers and keep existing ones. Let’s face it; technology opened a myriad of marketing channels and so did the pandemic. The social distancing restriction for example meant that more people are shopping online than in brick-and-mortar stores.

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Strategy Marketing Social Media Advertising 98

Inside Retail

JULY 6, 2023

Following a $75 million cash injection from US investor Prysm to stave off “tight capital market conditions” and ensure a steady path to growth, pet care business Pet Circle is laser-focused on the growing pet wellness market. It’s clear that Pet Circle sees the opportunity to lead the market, however.

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Beauty and Health Fashion Target Market Marketing 246

RetailMinded

SEPTEMBER 12, 2023

Selling to an international market can be more tricky than with your local customers, even if it’s online. It’s just that you need to double up on your efforts to make your marketing strategies work. Research their interests, culture, and shopping habits. Create a User-Friendly Website Think about shopping online.

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Marketing Social Media Engagement Strategy 52

Inside Retail

FEBRUARY 28, 2022

Premium fashion shopping app, Her Black Book, has bagged $1.6 Their attitude, grit and deep understanding of the target market makes this business highly scalable and a company to watch.”. million in an oversubscribed round led by Andrew Hagger, the CEO of Australia’s largest private investment group Tattarang.

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Target Market Fashion Space Shopping 263

Inside Retail

APRIL 26, 2021

The partnership will enable Australian businesses to easily bring products to Pinterest and make them shoppable, and allows market-specific feeds, meaning the discovery platform can be used as an online catalogue for brands to show off different products in different markets.

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Inside Retail

NOVEMBER 8, 2023

Even the name Moshi Moshi is a Japanese phrase – it’s an informal way of saying “hello” when answering a phone call from a family member or friend – and given the love of Thai people for Japanese culture and products, that isn’t such a bad marketing tool. Gross margin percentage was healthy 52.9 per cent, as was the net profit margin of 14.5

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Home Furnishings Target Market Merchandising Expansion 130

Inside Retail

FEBRUARY 25, 2024

Dr Vranjes Firenze’s launch in the Australian market last December through a partnership with David Jones could be a sign of further global expansion to come, following L’Occitane Group’s recent acquisition of the luxury Italian home fragrance brand. Italy, the Middle East and Japan are currently the three main markets for the brand.

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Department Stores Boutique Expansion Strategy 130

Contra

JANUARY 25, 2023

Succeeding at sporting events marketing can be a challenging task. Marketing at Sporting Events As with all advertising, the location of the advertisement plays a big role in whether it will be a success or not. The last thing you’d want to do is put time, effort and money into an advertisement which isn’t effective towards the target.

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Marketing Advertising Hobbies Social Media 52

Inside Retail

FEBRUARY 22, 2024

Southeast Asia’s growing middle class presents a significant opportunity for Australian and New Zealand brands in the agricultural, food and beverage, and health and wellness sectors, but cultural differences and language barriers are key challenges to connecting with this market.

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Tailored Marketing Target Market Consumer 130

Inside Retail

MARCH 27, 2024

Inside Retail spoke to The Iconic’s chief marketing officer , Joanna Robinson, to unpack the strategy that propelled this successful campaign. “As The Iconic was able to effectively translate the Cancer Council’s scientific research and advice into a sun-safe shopping guide that engages consumers.

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Social Media Fashion Engagement Promotion 130

Retail Times

APRIL 6, 2021

We don’t need to tell you that the days of traditional shopping are behind us. Whether it’s curbside pick up, cause based marketing, or social shopping — the way retailers are doing business is rapidly evolving. Social shopping. Shopping habits are increasingly digital, and brick and mortar retailers have had to respond.

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Shopping Consumer Social Media Strategy 104

Mike Anthony

JANUARY 13, 2021

Apparently, men and women are remarkably similar when it comes to shopping. Apparently that means that we can take a one-size-fits-all approach to how we market to shoppers. Marketing isn’t simple. Shopper marketing isn’t simple. If we could just copy and paste a marketing strategy no matter who we were targeting?

Marketing 52

Marketing Target Market Social Media Planning 52

Mike Anthony

JANUARY 13, 2021

Apparently, men and women are remarkably similar when it comes to shopping. Apparently that means that we can take a one-size-fits-all approach to how we market to shoppers. Marketing isn’t simple. Shopper marketing isn’t simple. If we could just copy and paste a marketing strategy no matter who we were targeting?

Marketing 52

Marketing Target Market Social Media Planning 52

Inside Retail

MARCH 14, 2024

Skincare makes up over 40 per cent of the total global cosmetics market and the product category continues to grow its market share. The 100 per cent all-natural, vegan and cruelty-free beauty brand caters to the growing demand for ‘clean’ beauty products amidst a broader shift of consumers shopping more sustainably.

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Marketing Other Target Market Contrast 130

Inside Retail

SEPTEMBER 3, 2023

The plan from the beginning was to make something that would synergise with the Aje Collective’s other businesses, and which complemented the health-focused lifestyle Norris saw in Aje’s target market. Being a purposefully slow experience in a fast-paced shopping mall does have its disadvantages, though.

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Planning Beauty and Health Target Market Location 246

Inside Retail

MAY 16, 2022

The new concept will extend the brand’s expansion opportunities beyond strip and shopping centre locations. The target market is likely to be aligned to the Ferguson Plarre Bakehouse brand. The busy site, a corner position on a road with three inbound and outbound lanes, will boost the brand’s visibility.

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Target Market Concept Location Expansion 130

Inside Retail

AUGUST 11, 2023

How large is the market for accessible products? Mainstream media often neglects to show a true depiction of the disabled population, which can lead some retail businesses to underestimate how wide of a consumer market there is to engage with. This will enhance the shopping experience for all consumers,” Mohammadian explained.

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Fashion Consumer Layout Marketing 130

Inside Retail

APRIL 25, 2021

However, A&F’s recent financial figures and strategy actually show a brand that is firmly in recovery mode, with a focus on more on-point marketing messaging and fewer stores, as sales are shifted to its digital channels. . Abandonment of sexualised marketing. International expansion driven through flagships.

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Expansion Fashion Marketing Target Market 223

Inside Retail

SEPTEMBER 15, 2021

British expats are the key target market of online grocery store British Corner Shop, which services over 150 countries around the globe with over 10,000 popular products, from Marmite to McVities. It has over 500,000 regular shoppers globally, with its biggest markets being Europe, the US, Canada and Australia.

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Social Media Shopping Target Market Engagement 246

Inside Retail

JUNE 27, 2022

India’s beauty and personal care market is projected to reach US$21 billion in 2025, and the rising adoption of online shopping and greater product penetration in secondary cities are also contributing to the market’s enlargement. Consumers are at the heart of all we do. The immediate future. The Indian landscape.

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Consumer Target Market Expansion Curate 130

Retail Bound

FEBRUARY 27, 2024

Retail Stores Retail stores offer a physical space for customers to shop in-person. Finding the Right Balance Ultimately, when deciding between retail and Amazon for a new product launch, businesses need to consider their target market, budget, and the nature of their product. appeared first on Retailbound.

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Target Market Balance Strategy Marketing 52

Retail Bound

DECEMBER 19, 2023

These platforms not only offer a wide variety of products but also provide a convenient and hassle-free shopping experience. This provides businesses with an opportunity to tap into a larger market and expand their customer base without having to invest heavily in marketing and advertising.

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Social Media Target Market Advertising Marketing 52

Inside Retail

DECEMBER 3, 2023

It’s time to target people, not browsers. So how do you know how, when and where Aussies are shopping and reach the right consumer for optimal digital impact in a sea of brand switching? So are marketers. Shopper behaviours are changing rapidly as consumers grapple with the effects of skyrocketing inflation.

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Customer Retention Advertising Engagement Promotion 130

Inside Retail

NOVEMBER 14, 2022

Shoppes at Londoner is the latest project from Sands Retail and, together with developments at the Venetian, Four Seasons and the Parisian on the Cotai Strip, constitutes Sands Shoppes Macao, the largest duty-free luxury shopping experience in Macao. It’s something very unique in the tourist market,” he said. The story so far.

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Social Media Shopping Target Market Perspective 130

RetailMinded

FEBRUARY 23, 2024

Transitioning from a physical shop floor to the online market is like swapping a bicycle for a spaceship. Step 1: Really Understand Your Target Market Here’s the scoop on getting real with your target market. They brought their A-game online and made car shopping as easy as ordering pizza.

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Social Media Target Market Shopping Engagement 52

Retail Bound

JANUARY 18, 2023

When new products are introduced to the market, retailers have to decide which ones to stock on their shelves. This decision can be influenced by many factors, such as the product’s target market, its price point, and its shelf life. The product’s target market. The Product Target Market.

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Target Market Marketing Other Space 52

Inside Retail

JULY 3, 2022

Located at The Forum Shops at Caesars Las Vegas, the store will be twice the size of the retailer’s biggest store in Australia and feature a DJ stage, basketball court and countless other experiential elements. We recently spoke with Culture Kings founder and CEO Simon Beard about the store and what it will take to crack the US market.

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Target Market Consumer Marketing Shopping 130

Inside Retail

MARCH 12, 2024

Started as a passion project by Greta Gale, a lawyer and former Woolies X senior marketing manager, who needed a classic black everyday suit, the premium women’s suiting and tailored separates brand officially launched in January 2022. I was fortunate that, in terms of launching the brand, I had a marketing background.

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Social Media Tailored Pattern Fashion 130

Retail Focus

APRIL 1, 2022

Other tactics include standing out from the crowd by showcasing a unique brand personality to develop a cult following and running a rewards program that encourages people to continue shopping with you and/or using your services. However, one classic technique that shouldn’t be overlooked is gift-giving. Read on to find out more.

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Gifts Promotion Target Market Shopping 130

Retail Bound

MAY 11, 2023

But as consumer product startups grow, they inevitably think about expanding into other retail channels, like stores, catalog companies, TV shopping networks, and other channels. Some important questions to ask yourself include: – Who is your target market? – Where are they shopping?

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Target Market Marketing Planning Consumer 52

Creative Displays Now

APRIL 4, 2023

The consumer packaged goods (CPGs) market is extremely competitive. Understand Your Target Market When deciding on a design for your CPG retail displays, it is helpful to break down your target audience and conduct research about their shopping habits and in-store behavior.

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Display Target Market Color Advertising 90

Retail Bound

FEBRUARY 21, 2023

First and foremost, you should think about the product itself and the target market that it’s intended to reach. Is the product something that would attract customers in a store, catalog, or TV shopping setting? Also, does the target market have access to retailers who carry products like yours?

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Target Market Promotion Strategy Flow 52

Theatro

MARCH 11, 2024

It has the power to craft detailed, engaging product descriptions and visuals, ensuring an up-to-date and immersive shopping experience for customers. For customer relations, it powers responsive chatbots, offering real-time assistance, personalized recommendations, and targeted marketing content.

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Pattern Engagement Target Market Contrast 97

Inside Retail

FEBRUARY 26, 2024

From designing bespoke products to crafting targeted marketing campaigns, the potential applications of generative AI in retail are limitless. By leveraging sophisticated algorithms and vast datasets, generative AI enables retailers to create compelling and personalised experiences for their customers like never before.

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Perspective Target Market Pattern Advertising 130

Inside Retail

APRIL 28, 2021

Yet, Shein was the most downloaded fashion shopping app on Apple’s app store in Australia at the end of March 2021. Any consumer research pointing towards the importance of fulfilment in the online shopping experience should probably ignore the success of Shein and its completely underwhelming delivery service. Inclusive fashion.

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Fashion Social Media Target Market Consumer 162

Inside Retail

JUNE 20, 2022

Hong Kong plays a key role in the technology ecosystem of the Asia-Pacific region, and Meta remains committed to driving economic and technological development in this market,” said George Chen, Managing Director of Public Policy for Greater China, Mongolia, and Central Asia at Meta. Online shopping trends. AR is here to stay.

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Art Social Media Strategy Reimagine 130