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PrettyLittleThing films Australian campaign with social media stars in Fiji

Inside Retail

The post PrettyLittleThing films Australian campaign with social media stars in Fiji appeared first on Inside Retail Australia. Founded in 2012, PrettyLittleThing currently operates in the UK, Ireland, Australia, the US, France, the Middle East and North Africa.

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How Shein’s social media tactics have won over ‘eco-conscious’ Gen Z

Inside Retail

Vincent Djen, a manufacturing and retail expert based in China, credits Shein’s success to its social media strategy, flexible supply chain and consumer demand for the latest fashion trends at affordable prices. Social media sensation. Influencer marketing is another key tactic behind the brand’s social media success.

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Petal & Pup marketing lead talks US expansion and social media tactics

Inside Retail

IR: What about social media? I think with where our customer is, it makes sense, because the photos that we’re seeing [on social media are of her] at her best friend’s wedding, or at an engagement party, or when she’s having a baby, all these really beautiful milestone moments.

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Why General Pants is looking to stores, social media to grow in 2023

Inside Retail

He’s also looking at adjacent categories, including accessories, to help General Pants achieve its growth goals. The post Why General Pants is looking to stores, social media to grow in 2023 appeared first on Inside Retail. I think a return to some sort of normality would be on the top of my 2023 wish list.” Download here.

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HoMie launches social media campaign to end youth homelessness

Inside Retail

The post HoMie launches social media campaign to end youth homelessness appeared first on Inside Retail. As part of the campaign, the brand is selling a limited-edition sweatshirt designed by Australian comedian and television personality, and HoMie ambassador, Tommy Little.

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How transphobia on social media inspired Bonds’ UnGenderwear Project

Inside Retail

The post How transphobia on social media inspired Bonds’ UnGenderwear Project appeared first on Inside Retail.

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The digital-led trends that will drive consumers to check out in 2024

Inside Retail

Consumers empowered by social media are now dictating to brands which trends they need to meet. Niche aesthetics continues to take a front-row seat for both buyers and brands as they attempt to keep up with social media trends. But expect many more to follow suit.

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