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What The Iconic’s partnership with Cancer Council signals about retail’s power

Inside Retail

The first-of-its-kind collaboration demonstrates the influence retail has on consumer behaviour beyond just checking out. Bringing its fashion lens to the Cancer Council’s research, The Iconic aims to motivate consumers to make more informed and healthier styling choices.

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Why Snapchat is investing in Gen Z resale fashion app, Galaxy

Inside Retail

Livestreaming has increased exponentially in recent years, due to the rise of livestream commerce in China, social media app TikTok, and streaming platform Twitch for gaming. The Galaxy audience – Gen Z – is already familiar with both creating video content and buying online, having grown up with social media.

Fashion 147
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Skin deep: Why Camilla and Marc, H&M and Jurlique are embracing ageing

Inside Retail

H&M announced a collaboration with Iris Apfel, New York style icon, fashion designer and interior decorator who likes to dress up “for herself and herself only” and is known for her vibrant clothing, fun accessories and signature thick, oversized specs. Consumers don’t pack it in during their later years of life and give up on beauty.

Fashion 246
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How Puma’s F1 deal will help it reach a younger and more diverse audience

Inside Retail

Formula 1 and Puma recently inked a deal that will make Puma the official supplier at F1 races, granting the brand the right to produce F1-branded apparel, footwear and accessories for both F1 staff at the track and fans. billion viewers, and race attendance reached record levels in 2022, with the sport continuing to grow on social media.

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‘The opportunity for augmented reality is in its infancy’: Snap APAC GM

Inside Retail

Last week, Snap unveiled a slew of new tools and features that aim to make it easy for retailers and brands to create 3D versions of their products, and enable users to ‘try on’ clothes and accessories and make purchases, without ever leaving the Snapchat app. Can you put them in context of what was available previously?

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4 Retail Resolutions to Help Businesses Become More Profitable

RetailMinded

Of course, the reality is, there will be favorite brands and products that are easily recognized and loved by consumers always – which we value – but there is also value for many consumers in discovering products and brands that are lesser known. of consumers check their text notifications within five minutes of receiving a text.

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From personalisation to platters: Q&A with In The Roundhouse’s Alyce Tran

Inside Retail

Through previous brand experience with TDE, influencer lunches, dinners and shoots I knew that brands that worked well for creating Instagram content resonated with consumers. The products we create resonate with content creators so we get great cut through with our social media strategy.