Inside Retail

JULY 7, 2021

But the industry is increasingly under scrutiny, due to the impact content can have on the mental health of young people, with many influencers criticised for misleading consumers about products and their appearance through the use of editing tools. billion this year, up from US$9.7 Importance of authenticity.

Social Media 130

Social Media Beauty and Health Advertising Perspective 130

Inside Retail

NOVEMBER 1, 2022

Bunnings has printed its last-ever catalogue after the hardware titan axed the glossy bright paper in favour of an entirely digital marketing mix, as the last vestiges from the print era continue to crumble in an increasingly pixelated consumer market. Notably, several don’t even have a brick-and-mortar shopfront, Zhang says. “As

Social Media 130

Social Media Advertising Marketing Perspective 130

Inside Retail

FEBRUARY 8, 2024

Usually – and especially for consumers shopping online – the first physical impression someone has of your brand is when they see it in its packaging. “So Live streamers caught onto the concept and the product went viral on social media creating huge demand for the product.

Social Media 279

Social Media Gifts Display Marketing 279

Retail Focus

JULY 5, 2022

The primary purpose of retail stores is to stock and sell products to consumers. You can also contact people in your network who can provide you with wise counsel and well-informed perspectives. Nowadays, using social media and websites is a critical aspect of both businesses, big or small. Create An Online Presence .

Retail Design 227

Retail Design Social Media Design Interior Design 227

Inside Retail

JULY 24, 2022

Livestreaming has increased exponentially in recent years, due to the rise of livestream commerce in China, social media app TikTok, and streaming platform Twitch for gaming. The Galaxy audience – Gen Z – is already familiar with both creating video content and buying online, having grown up with social media.

Fashion 147

Fashion Social Media Circulation Accessories 147

Retail Focus

FEBRUARY 9, 2023

This conflicting situation is a result of many environmental factors influencing the health of proximity retailing: the brand/the business, the commercial environment, the competitive environment, and the consumer. What incentives do retailers have to reinvest in local urban stores? Ghalia BOUSTANI.

Social Media 265

Social Media Concept Shopping Beauty and Health 265

Inside Retail

FEBRUARY 19, 2024

Nothing replaces delivering on brand promise As obvious as it may sound, we have seen many brands take the concept of “delivering on brand promise” for granted, assuming they can win over consumers’ hearts and wallets through shortcuts.

Marketing 290

Marketing Engagement Strategy Social Media 290

Trade Show Booth Companies - Trade Group

JUNE 22, 2023

To put this year’s awards into perspective, here’s how they compare other 2018 sporting events: The 2018 U.S. For brands, more is needed to reach the esports consumer. Consumers, in general, do not relate to brands in the same way they did even a few years ago. A slow-motion video at a Red Platform.

Engagement 52

Engagement Consumer Perspective Marketing 52

Inside Retail

MAY 22, 2023

billion viewers, and race attendance reached record levels in 2022, with the sport continuing to grow on social media. Cumulative TV audiences have grown to 1.5 A new beginning “It’s very exciting for us. Interestingly, he noted that Netflix’s Drive to Survive series has been a key driver in attracting this new breed of fans.

Social Media 147

Social Media Merchandising Fashion Perspective 147

Inside Retail

MARCH 3, 2024

For example, according to data collected by management consulting company McKinsey & Company, while 11 per cent of all beauty consumers in the US are Black, Black-owned brands account for only 2.5 For consumers, this lack of diversity can often be seen in the people advertising products through traditional channels.

Social Media 130

Social Media Advertising Marketing Consumer 130

Inside Retail

AUGUST 28, 2022

Through previous brand experience with TDE, influencer lunches, dinners and shoots I knew that brands that worked well for creating Instagram content resonated with consumers. The products we create resonate with content creators so we get great cut through with our social media strategy.

Social Media 130

Social Media Department Stores Marketing Perspective 130

Inside Retail

SEPTEMBER 22, 2021

We know for a fact that consumers are tired of not seeing themselves reflected in advertising and marketing and are finally starting to vocalise this, thanks to the help of platforms like social media,” she said. Consumers] don’t always want to see the slender, 20-year-old model featured in the campaigns for the brands they buy.

Fashion 246

Fashion Social Media Accessories Accessories 246

Inside Retail

OCTOBER 26, 2022

Salakas attributes this growth to a desire by consumers to go out, socialise and celebrate the festivities. Salakas contends that social media and the Americanisation of Australian culture has accelerated the development of Halloween in Australia. I’ve grown up observing Halloween from a party shop perspective,” he said. “In

Social Media 246

Social Media Merchandising Perspective Art 246

Inside Retail

SEPTEMBER 14, 2021

Here, we chat with him about his business heroes, where he finds inspiration and who he’s following on social media right now. It is the best way to keep myself excited, motivated and be able to see things from a totally different perspective. IR: What podcasts/magazines/books are you consuming right now?

Design 162

Design Perspective Artistic Art 162

Inside Retail

MAY 2, 2022

Kathryn Carter: The updates we’re making are a continuation of our shopping journey from a Snap perspective. I think retailers understand the benefit of having consumers try on different products in a way that is really fun, creative and impactful. Inside Retail : How significant are the new AR features that Snap has just announced?

Social Media 130

Social Media Perspective Engagement Shopping 130

Retail Focus

DECEMBER 12, 2023

Assessing the ROI of Christmas windows requires assessing not only immediate sales but also factors such as brand recall, social media engagement, and customer loyalty. Consumers don’t just recall the items they purchased; they remember the joy, wonder, and emotional experiences associated with the process.

Art 265

Art Display Light Curate 265

Inside Retail

MAY 5, 2022

After two years of immense disruption, cost-effective customer acquisition is a challenge, particularly given decreasing retention and loyalty and an upsurge in ‘switching’ among consumers. In this climate, retail marketers need to adopt strategies beyond search and social, to achieve or improve true brand loyalty and customer retention.

Customer Retention 147

Customer Retention Advertising Social Media Strategy 147

Creative Displays Now

MARCH 18, 2024

WOM marketing is free — you only need to provide valuable products that satisfy consumer needs and the kind of service that makes them feel seen and heard by your brand. 92% of consumers trust recommendations from other customers over a company’s messaging. WOM marketing has outstanding, largely untapped potential.

Retail Marketing 52

Retail Marketing Marketing Social Media Display 52

Inside Retail

MAY 25, 2023

My journey with the brand started in late 2016, when I was the global social media manager for Reebok, managing the Reebok and then Reebokclassics social media accounts. My key takeaway is the global perspective I have adopted when handling situations, both professionally and personally.

Marketing 130

Marketing Social Media Fashion Management 130

Trade Show Booth Companies - Trade Group

SEPTEMBER 20, 2023

It enables tailoring messages to resonate with a specific group’s mindset, ensuring that each group receives a message that aligns closely with their perspective, even when they belong to the same demographic. Here are some strategies to effectively engage Gen Z consumers.

Engagement 52

Engagement Strategy Marketing Social Media 52

Inside Retail

JANUARY 17, 2023

From a sales perspective […] we’ve started off incredibly well this year,” Creed CEO Sarah Rotheram told Inside Retail. I’ve been retailing in China for many years; the Chinese consumer is often on a journey of self-discovery and won’t necessarily follow trends elsewhere,” she said. Going after Gen Z. They know what they want.

Art 130

Art Tailored Social Media Boutique 130

Inside Retail

JUNE 5, 2023

Consumers in Singapore are extremely conscious about what they purchase. We aim to enhance our consumer-brand identification with consumers of the Southeast Asian region by engaging with customers directly and creating a tangible brand experience that will in turn strengthen customer loyalty,” he noted.

Expansion 130

Expansion Engagement Social Media Consumer 130

Retail Focus

FEBRUARY 2, 2024

Prioritise Personalised Customer Interactions According to a 2022 survey, 62% of buyers who bought something online in the past six months stated that brands would lose customer loyalty if they delivered a non-personalised experience to consumers. The numbers were a sharp increase from 45% in the previous year.

Social Media 130

Social Media Perspective Tailored Strategy 130

RetailMinded

JANUARY 10, 2024

Of course, the reality is, there will be favorite brands and products that are easily recognized and loved by consumers always – which we value – but there is also value for many consumers in discovering products and brands that are lesser known. of consumers check their text notifications within five minutes of receiving a text.

Social Media 86

Social Media Strategy Engagement Jewelry 86

Inside Retail

JUNE 21, 2022

KPMG’s recent survey of over 75,000 global consumers revealed that the new boom in the Internet Of Things (IoT) sector is something that needs to be highlighted. This of course has a huge significance in the retail industry,” KPMG’s head of consumer Anson Bailey said at the Future of Retail conference earlier this year.

Target Market 130

Target Market Social Media Consumer Marketing 130

Inside Retail

JULY 12, 2021

As consumers adapt to the new reality of living amidst uncertainty for the longer term, one thing is clear – the acceleration of e-commerce adoption sees no signs of stopping. . Simplify the process with CIAM. Unique SMS or email codes, also known as One Time Passwords (OTPs) is another way to eliminate the need for recall.

Social Media 147

Social Media Perspective Customer Engagement Art 147

Inside Retail

APRIL 6, 2021

Having a diverse workforce was pivotal in helping sports apparel retailer Lululemon face the challenges Covid-19 brought to the business with fresh ideas, new programs and different perspectives. “In Who can teach yoga and educate our guests [Yim’s preferred term to consumers] better about our brand than our own people?”

Apparel 130

Apparel Perspective Social Media Promotion 130

RetailMinded

MAY 4, 2023

The way consumers select products and services has evolved and become more transparent due to increased consumerism, the internet, social media, search engines, and e-commerce. Traditional advertisements, social media posts, and blogs have lost credibility.

Social Media 52

Social Media Tailored Promotion Marketing 52

Inside Retail

NOVEMBER 7, 2023

The announcements lit up the social media sphere as another example of corporatisation gone too far: “How dare they even think about dropping the typeface.” Johnson & Johnson was spinning off its much smaller consumer healthcare division to form Kenvue. I’ll clear that up later. Where’s the red gone?”

Social Media 130

Social Media Form Perspective Consumer 130

Inside Retail

NOVEMBER 8, 2023

In an age when consumers are becoming more and more immersed in the world of social media and video content, the humble book shouldn’t really stand a chance. To give some perspective on how significant a proportion this is, in just 2018, only 1.3 billion in 2023 to US$21.17 billion by 2027.

Social Media 130

Social Media Perspective Marketing Location 130

Inside Retail

JULY 19, 2021

In this interview, Cortini talks about the changes in consumer spending during Covid and the innovation that will drive Zalora’s success in this region in the years ahead. That is very aligned with our vision to create a platform that connects consumers in Southeast Asia to the limitless world of fashion and lifestyle.

Social Media 130

Social Media Fashion Consumer Marketing 130

RetailMinded

OCTOBER 1, 2023

From harnessing the power of social media influencers to crafting intricate omnichannel campaigns , independent retailers must cross over the complexities of modern marketing tactics. Here are a few tips to help you delve into the psychographic nuances that shape consumer choices.

Strategy 52

Strategy Social Media Display Engagement 52

Inside Retail

APRIL 25, 2023

Rather, it is in constant flux, with innovations shifting the way that industry players operate, and changing the way that consumers and traders interact with one-another. Rather, Perera believes that the right way for retailers to assess and prioritise these trends is to start with a customer-focused perspective.

Shopping 130

Shopping Perspective Management Social Media 130

Retail Focus

JANUARY 20, 2022

These days, consumers are changing their tastes and preferences. There are a huge number of consumers who prefer video content hence video marketing is the current trend and forms a very integral part of online marketing. The profit of the business depends on the consumers. It is to understand the needs of the consumers.

Marketing 130

Marketing Advertising Strategy Circulation 130

RetailMinded

AUGUST 11, 2022

A core focus of the conversations will revolve around technology, with a vast range of discussions to take place including consumer influences, economic impact, online marketplaces, social media advertising and marketing, post purchase experiences and more. MONDAY | August 15th at 10AM: . MONDAY | August 15th at 1:30PM: .

Social Media 98

Social Media Perspective Gifts Advertising 98

Inside Retail

AUGUST 11, 2022

A recent McKinsey report also stated that while e-commerce has boomed since the onset of the pandemic, forward-thinking companies are using their stores to educate consumers, reinforce their brand positioning, and support online sales. From Chang’s perspective, physical bricks-and-mortar stores are still very much a priority for retailers.

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Display Social Media Visual Merchandising Space 130

Inside Retail

SEPTEMBER 15, 2021

From a business perspective, being able to couple my sense of social justice with a very active consumer segment (pregnant women and experienced mothers) and developing products resilient to market conditions (birth doesn’t care about Covid) seem like the right ideas to lean into. We’re seeing such a shift now on social media.

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Beauty and Health Social Media Planning Perspective 130