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What The Iconic’s partnership with Cancer Council signals about retail’s power

Inside Retail

The first-of-its-kind collaboration demonstrates the influence retail has on consumer behaviour beyond just checking out. Bringing its fashion lens to the Cancer Council’s research, The Iconic aims to motivate consumers to make more informed and healthier styling choices.

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Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

Inside Retail

Nothing replaces delivering on brand promise As obvious as it may sound, we have seen many brands take the concept of “delivering on brand promise” for granted, assuming they can win over consumers’ hearts and wallets through shortcuts.

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Creed and Robbi join forces to create limited-edition art toys for China

Inside Retail

From a sales perspective […] we’ve started off incredibly well this year,” Creed CEO Sarah Rotheram told Inside Retail. I’ve been retailing in China for many years; the Chinese consumer is often on a journey of self-discovery and won’t necessarily follow trends elsewhere,” she said. Going after Gen Z. They know what they want.

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How Puma’s F1 deal will help it reach a younger and more diverse audience

Inside Retail

billion viewers, and race attendance reached record levels in 2022, with the sport continuing to grow on social media. Cumulative TV audiences have grown to 1.5 A new beginning “It’s very exciting for us. Interestingly, he noted that Netflix’s Drive to Survive series has been a key driver in attracting this new breed of fans.

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Proximity retailing and current retail environmental paradoxes

Retail Focus

This conflicting situation is a result of many environmental factors influencing the health of proximity retailing: the brand/the business, the commercial environment, the competitive environment, and the consumer. What incentives do retailers have to reinvest in local urban stores? Ghalia BOUSTANI.

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How Retail Businesses Can Excel With Customer Services

Retail Focus

Prioritise Personalised Customer Interactions According to a 2022 survey, 62% of buyers who bought something online in the past six months stated that brands would lose customer loyalty if they delivered a non-personalised experience to consumers. The numbers were a sharp increase from 45% in the previous year.

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Five Strategies for engaging Gen Z through experiential marketing 

Trade Show Booth Companies - Trade Group

It enables tailoring messages to resonate with a specific group’s mindset, ensuring that each group receives a message that aligns closely with their perspective, even when they belong to the same demographic. Here are some strategies to effectively engage Gen Z consumers.