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What The Iconic’s partnership with Cancer Council signals about retail’s power

Inside Retail

The best retail collaborations appear to be organic, and this partnership met the mark with The Iconic promoting sun safety from a style and fashion perspective. The reach of creators The Iconic tapped into its community of content creators that reach a Gen Z audience to execute the partnership’s social media strategy.

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Boost Your Marketing Performance in 2024 with Top Customer Engagement Tools

Retail Focus

These tools are indispensable for implementing marketing automation, delivering tailored communication, and making data-informed decisions to enhance your campaign’s return on investment (ROI). Personalization capabilities: Choose a tool equipped for personalized communication through user segmentation and tailored content.

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Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

Inside Retail

While the majority of brands view engagement as a social media post that garners many comments and reactions from followers, Swift has demonstrated that the ultimate goal should be to deliver a fan experience that can naturally lead to content virality and high engagement as a byproduct.

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Crafting luxury brand narratives through popup stores

Retail Focus

This is to tailor a brand story that resonates with them. Moreover, brands could encourage customers and visitors to actively participate and share their experiences through social media. Engaging with social media and influencers: Social media platforms play an important role in pop-up stores’ success.

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Creed and Robbi join forces to create limited-edition art toys for China

Inside Retail

From a sales perspective […] we’ve started off incredibly well this year,” Creed CEO Sarah Rotheram told Inside Retail. Founded by James Henry Creed in 1760, the same year as King George III’s accession, the brand started as an exquisite tailor based in Mayfair, London. Going after Gen Z. So that’s another territory for us.

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How Puma’s F1 deal will help it reach a younger and more diverse audience

Inside Retail

billion viewers, and race attendance reached record levels in 2022, with the sport continuing to grow on social media. Formula 1 has seen a sharp rise in popularity in recent years, with its fanbase becoming younger and more diverse. Cumulative TV audiences have grown to 1.5

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How Retail Businesses Can Excel With Customer Services

Retail Focus

Consider gathering data on customer preferences and purchase history to tailor interactions to meet individual needs. You can implement proactive measures such as conducting regular product quality checks, monitoring social media for complaints, and offering self-service resources in this context.