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The Importance of Word of Mouth in Retail Marketing

Creative Displays Now

Word-of-mouth marketing is increasingly powerful because potential consumers tend to believe their friends’ and family’s perspectives on specific products and brands. Interactive custom displays featuring bright colors and crisp images appeal to customers and spread brand awareness.

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Tips for Going Viral on YouTube 

Trade Show Booth Companies - Trade Group

Unlocking the secrets to achieving virality across social media platforms can be challenging, particularly regarding video content. The more you know about your audience, the better you can tailor your content to their needs and desires. Promotion: Share your video content on other social media platforms.

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The Art and Business of Christmas Windows in Retail

Retail Focus

Themed decorations, which include iconic elements such as snowflakes, twinkling lights, ornaments, and festive colors, instantly convey a heightened sense of celebration and warmth. Furthermore, a growing emphasis on environmental and social responsibility is expected to shape the design of Christmas window displays.

Art 264
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10 Custom Accessories for Trade Show Booths 

Trade Show Booth Companies - Trade Group

From a design perspective, it’s refreshing to see lighting being incorporated in new ways to ensure the proper vibrancy and visibility are achieved. Leaving the color out, you can add padding underneath the floor to provide extra comfort for visitors. What changed? Backlighting and SEG graphics.

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The Unboxing Experience Trend And Why Product Startups Should Care

Retail Bound

That’s hardly the stuff dreams are made of when preparing an elaborate unboxing video for the social media generation. If you take the time and effort to create a bespoke and tailored unboxing experience, your customers will forgive you for charging an extra $5 and making them wait an additional two days for shipping.

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How Retail Design Insights Will Inspire Workplace Design

All Work

Ideally, the two should be consistently reinforcing the brand from both a design and experience perspective: when a customer engages with either, they should immediately feel welcomed and brand-connected. Biophilic design and a curated use of texture and color distinguish “hot”, more active spaces from “cool” quieter zones.