Inside Retail

FEBRUARY 8, 2024

Usually – and especially for consumers shopping online – the first physical impression someone has of your brand is when they see it in its packaging. “So So it’s vital to make that experience count,” explains Alexandria Jurcic, national marketing manager, at Australian corrugated cardboard and packaging specialist Abbe. “It

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Inside Retail

NOVEMBER 1, 2022

Bunnings has printed its last-ever catalogue after the hardware titan axed the glossy bright paper in favour of an entirely digital marketing mix, as the last vestiges from the print era continue to crumble in an increasingly pixelated consumer market. Notably, several don’t even have a brick-and-mortar shopfront, Zhang says. “As

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Retail Bound

NOVEMBER 21, 2023

Jump ahead to today, and you can buy everything from pizza to pants to pillows all from your phone or laptop, and social media is making that even easier — specifically TikTok. By making shopping fun, consumers feel closer to the brand, which ultimately leads to greater loyalty and more purchases over time.

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Inside Retail

JULY 7, 2021

Influencer marketing has become a powerful tool for brands in recent years, growing to an estimated value of US$13.8 billion in 2020, according to Influencer Marketing Hub’s 2021 Benchmark Report. Authenticity is the primary currency for brands on social media and altered content makes that currency worthless.”.

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Trade Show Booth Companies - Trade Group

SEPTEMBER 20, 2023

To distinguish your product from competitors, embracing experiential marketing is an excellent approach to actively engage, captivate, and cultivate Gen Z into enthusiastic advocates for your brand. Here are some strategies to effectively engage Gen Z consumers. Take Generation Z, for instance.

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Inside Retail

MAY 2, 2021

Covid-19 hit the reset button on consumer behaviour. Retail brands quickly realised that it was no longer business as usual after the pandemic set in, and marketing plans, execution, creative, and channels had to be re-thought wholescale. This leaves the obvious question: how exactly has Covid-19 altered consumers?

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Retail Focus

JANUARY 20, 2022

Marketing has completely revolutionized since the advent of the pandemic. These days, consumers are changing their tastes and preferences. There are a huge number of consumers who prefer video content hence video marketing is the current trend and forms a very integral part of online marketing.

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Retail Focus

JULY 5, 2022

The primary purpose of retail stores is to stock and sell products to consumers. You can also contact people in your network who can provide you with wise counsel and well-informed perspectives. Nowadays, using social media and websites is a critical aspect of both businesses, big or small. Create An Online Presence .

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Inside Retail

JULY 24, 2022

Livestreaming has increased exponentially in recent years, due to the rise of livestream commerce in China, social media app TikTok, and streaming platform Twitch for gaming. The capital will also support a hefty marketing push to onboard more sellers, including brands. Influencers shift consumer patterns quickly.

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Retail Focus

FEBRUARY 9, 2023

This conflicting situation is a result of many environmental factors influencing the health of proximity retailing: the brand/the business, the commercial environment, the competitive environment, and the consumer. Some of the most common challenges include limited resources, footfall and finding the right marketing mix formula.

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Inside Retail

MARCH 3, 2024

The global market for Black haircare products was estimated at around $9.56 per cent, according to market research firm MarketResearch.biz. For consumers, this lack of diversity can often be seen in the people advertising products through traditional channels. billion in 2023 and is expected to grow to $15.34

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Inside Retail

AUGUST 28, 2022

Alyce Tran is an entrepreneur, having co-founded personalised luxury maker The Daily Edited, before starting her homewares brand In The Roundhouse and joining influencer marketing firm LTK to help brands reach their target audience. Alyce Tran: I love creating products and working out how to market them.

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Inside Retail

SEPTEMBER 22, 2021

“High end beauty, fashion and lifestyle brands have been some of the slowest categories to really embrace the use of mature models for genuine marketing purposes (not just for a quick PR stunt). Consumers] don’t always want to see the slender, 20-year-old model featured in the campaigns for the brands they buy.

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Inside Retail

MAY 22, 2023

billion viewers, and race attendance reached record levels in 2022, with the sport continuing to grow on social media. We will be at all the races around the world, and this will be a big step in marketing activations too,” he added. Cumulative TV audiences have grown to 1.5 A new beginning “It’s very exciting for us.

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Inside Retail

MAY 5, 2022

After two years of immense disruption, cost-effective customer acquisition is a challenge, particularly given decreasing retention and loyalty and an upsurge in ‘switching’ among consumers. In this climate, retail marketers need to adopt strategies beyond search and social, to achieve or improve true brand loyalty and customer retention.

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Inside Retail

JANUARY 17, 2023

From a sales perspective […] we’ve started off incredibly well this year,” Creed CEO Sarah Rotheram told Inside Retail. Nonetheless, she has been pleased with the sales numbers that have been achieved thus far in the Chinese market, and hopes for the good times to continue. These art toys really speak to the Gen Z consumer.

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Inside Retail

JUNE 5, 2023

Baker, deputy chairman and CEO of GMG, the global well-being company that owns SSS, “the Asian market is extremely strong and the company is very confident in the region’s capacity for growth in the coming years.” Consumers in Singapore are extremely conscious about what they purchase. According to Mohammad A.

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Inside Retail

OCTOBER 24, 2022

Love, Bonito has recently entered into the booming activewear market with the acquisition of Butter – to be rebranded as Cheak – and a small stake investment in Singapore-based natural healthcare start-up Moom Health, marking its first acquisitions in its 10-year history. What led to the partnership? It is a marriage,” Song added.

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Inside Retail

OCTOBER 26, 2022

Salakas attributes this growth to a desire by consumers to go out, socialise and celebrate the festivities. I personally believe the Halloween market size in Australia will continue to grow as we are back to enjoying those special moments together,” Day said. I’ve grown up observing Halloween from a party shop perspective,” he said. “In

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Retail Focus

FEBRUARY 2, 2024

Surviving and thriving in today’s competitive retail market requires more than offering quality products at best prices. Considering these numbers, retailers have valid reasons to go above and beyond to capture their fair share of the market. Exceptional customer service goes beyond driving sales.

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VMS

NOVEMBER 9, 2022

Software platform Zitcha connects the media assets of retail brands including email, apps, digital in-store screens, web and social media. The platform automates the purchasing of media across these channels allowing retail suppliers to connect directly with consumers at every touchpoint enabling better sales attribution.

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Inside Retail

JUNE 21, 2022

KPMG’s recent survey of over 75,000 global consumers revealed that the new boom in the Internet Of Things (IoT) sector is something that needs to be highlighted. This of course has a huge significance in the retail industry,” KPMG’s head of consumer Anson Bailey said at the Future of Retail conference earlier this year.

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RetailMinded

JANUARY 10, 2024

Of course, the reality is, there will be favorite brands and products that are easily recognized and loved by consumers always – which we value – but there is also value for many consumers in discovering products and brands that are lesser known. of consumers check their text notifications within five minutes of receiving a text.

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Inside Retail

NOVEMBER 8, 2023

In an age when consumers are becoming more and more immersed in the world of social media and video content, the humble book shouldn’t really stand a chance. So, it’s surprising to learn that the market for books, and bricks-and-mortar bookstores, is actually growing. billion in 2023 to US$21.17 billion by 2027.

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Inside Retail

APRIL 6, 2021

Having a diverse workforce was pivotal in helping sports apparel retailer Lululemon face the challenges Covid-19 brought to the business with fresh ideas, new programs and different perspectives. “In Who can teach yoga and educate our guests [Yim’s preferred term to consumers] better about our brand than our own people?”

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Inside Retail

MAY 2, 2022

Kathryn Carter: The updates we’re making are a continuation of our shopping journey from a Snap perspective. I think retailers understand the benefit of having consumers try on different products in a way that is really fun, creative and impactful. Inside Retail : How significant are the new AR features that Snap has just announced?

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Inside Retail

JULY 19, 2021

In this interview, Cortini talks about the changes in consumer spending during Covid and the innovation that will drive Zalora’s success in this region in the years ahead. Simone Cortini: Zalora has a presence in several markets in Southeast Asia: Singapore, Malaysia, Brunei, Macau, Taiwan, Hong Kong, the Philippines and Indonesia.

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RetailMinded

MAY 4, 2023

The phrase the ‘Customer is King’ is often used by marketers and customer service managers to emphasize the importance of customer satisfaction. The way consumers select products and services has evolved and become more transparent due to increased consumerism, the internet, social media, search engines, and e-commerce.

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RetailMinded

OCTOBER 1, 2023

In this era of the “Retail Renaissance,” independent retailers are in a prime position to carve their niche in the market through innovative marketing ideas and concepts. Research shows that 75% of businesses increased their credibility and trust by harnessing digital marketing techniques. Let’s hop in!

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Inside Retail

NOVEMBER 7, 2023

The announcements lit up the social media sphere as another example of corporatisation gone too far: “How dare they even think about dropping the typeface.” Johnson & Johnson was spinning off its much smaller consumer healthcare division to form Kenvue. I’ll clear that up later. Where’s the red gone?”

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RetailMinded

AUGUST 11, 2022

NY NOW’s Summer Market will open it’s doors August 14-17, 2022, at the Javits Center in NYC. As part of their Summer Market experience, Retail Minded will produce five educational sessions that are complimentary to all registered attendees. MONDAY | August 15th at 10AM: . MONDAY | August 15th at 1:30PM: . About NY NOW.

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Inside Retail

JANUARY 27, 2022

Launching in Australia next month, the one-stop shop for plus-size fashion plans to offer personalised sizing recommendations and a fit guarantee to differentiate itself in the notoriously underserved market. “It But consumer research revealed that fit was an even bigger problem for curve shoppers. “We Flying under the radar.

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Inside Retail

JULY 13, 2022

Modest fashion has been making a splash on the high streets, online and the catwalk in several markets around the world. Major brands enter the market. Alternative sales channels are also being utilised in line with changes in consumer behaviour. The market snapshot. per cent to reach $US311 billion in 2024.

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Inside Retail

AUGUST 11, 2022

A recent McKinsey report also stated that while e-commerce has boomed since the onset of the pandemic, forward-thinking companies are using their stores to educate consumers, reinforce their brand positioning, and support online sales. From Chang’s perspective, physical bricks-and-mortar stores are still very much a priority for retailers.

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Inside Retail

MARCH 28, 2022

We recently asked Vestiaire Collective’s vice president of global marketing and branding Vanessa Masliah about the thinking behind the new brand identity, and what’s next for the platform. It is part of our DNA to challenge the status quo and rethink the way people consume fashion for now and for a better future.

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Inside Retail

DECEMBER 1, 2021

For perspective, that’s about the size of the economies of Brazil and Italy, and much larger than the economies of Canada and Russia. Growth of online delivery services has exploded and what appears to be a permanent shift in consumer behaviour has occurred: consumers are using more digital services and using them more often.

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Inside Retail

AUGUST 25, 2022

From a financial perspective, a big milestone for the company was starting 2022 on a firm financial footing after breaking even the year before. With 75 per cent of its customers being female, and 85 per cent of its revenue coming from the app, Zalora is heavily reliant on this component of their marketing mix and its high ratings of 4.8

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